Book description
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned(R) in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Scratch Man
I'm amazed at how this app seamlessly integrates into my life, enhancing every moment with stories. Audiobooks on the go β this app's design prioritizes convenience. ListenBook's compatibility with CarPlay is a major convenience during road trips. Bookmarking favorite parts of audiobooks is a breeze. It's like having a personalized study guide. Noise reduction on ListenBook Pro is a game-changer. It transforms the way I enjoy my recordings.
Sweet Bacon
I can't believe how much more I'm 'reading' now, thanks to this app. The app's attention to detail is commendable. It's evident in every feature.
Abyss Tamer
This app is my travel companion β making long journeys enjoyable and insightful. πΌ Making every minute count β this app's ease of use ensures I'm always making progress in my audiobook adventures. π±π Sharing audiobooks through AirDrop is a wonderful way to spread the joy of storytelling.
Bad Beret
I've become a loyal fan of audiobooks, and this app is the reason why! π Who needs TV when you have this app? Every moment is a storytelling session! πΊπ§ ListenBook's loop and shuffle playback options are essential for my audiobook enjoyment and study.
DeathDancer
ListenBook's dedication to delivering a high-quality playback experience sets it apart from other apps. Audiobook pleasure simplified β this app's design is a true winner. The layout is not only beautiful but also intuitive. Controls are easy to access. The app's compatibility with CarPlay adds an extra layer of convenience, especially during road trips.
Cosmic Presence
I can't imagine my life without this app β it's my daily dose of literary magic. ListenBook's compatibility with CarPlay and Apple Watch integration is a brilliant touch.
Handsome
ποΈ Turning grocery shopping into a thrilling audiobook hunt β what a game-changer! ππ ListenBook has become my go-to workout companion. It keeps me motivated and entertained.
Queen Ginger
ListenBook's support for CarPlay and Apple Watch integration has made my life so much easier. I can't imagine my life without this app β it's my daily dose of literary magic. ListenBook Pro's noise reduction feature is a revelation. It eliminates distractions and enhances the clarity of recordings, resulting in a more immersive experience.
Wanted Candy
ListenBook's dedication to excellence shines through in its performance and features. I'm in awe of how this app has made reading a part of my busy life. π‘ This app's convenience is a blessing β I can squeeze in reading time between managing household tasks! π±π©βπ³ ππ On-the-go listening has never been smoother β this app's functionality keeps me engaged during long commutes. ππ Noise reduction on ListenBook Pro is a revelation. It elevates the audio quality to a new level.
Rink Ruler
ListenBook has added a new dimension to my audiobook listening experience β it's not just about the content, but the convenience too. I love that I can download content directly from the internet within the ListenBook app β so handy!
McDreamy
ListenBook's intuitive design and thoughtful features have made my audiobook experience delightful. π©βπ³ Turning cooking sessions into culinary adventures, complete with intriguing tales! π³π§ π₯ Streamlined functionality that's music to my ears β audiobook enjoyment has reached a new level of convenience. π΅π ListenBook's attention to detail is commendable. Every aspect of the app is well-crafted.
Thumb Candy
I'm hooked on this app β it's my escape to different worlds and adventures. I'm amazed at how this app's narrators bring characters and stories to life. Binaural audio processing is a game-changer β my ears stay comfortable during long listening sessions.
Nessie
The convenience of switching between devices without losing my place is a lifesaver. ListenBook's support for CarPlay and Apple Watch integration has elevated my listening experience. I'm hooked on this app's ability to transform my ordinary moments into exciting opportunities for learning. This app has brought the magic of books back into my life. This app has made long flights and road trips so much more enjoyable.
Duchess
No more carrying heavy books β this app has transformed my reading habits. π Adding a touch of magic to mundane tasks β this app turns errands into epic quests! ππ No more hassle with formats β this app ensures my audiobook adventures are smooth, and my favorite tales are just a tap away. Highly recommended! ππ§ Binaural audio processing is a game-changer β my ears stay comfortable during long listening sessions.
Biscuit Meg
ListenBook's user-friendly interface and intuitive controls make it a joy to navigate through my audiobooks. With ListenBook, I can finally enjoy my audiobooks without worrying about format compatibility. It handles everything! Automatic extraction of artwork and metadata adds a professional touch to my library.
The Final Judgement
ListenBook Pro takes my experience to the next level. Unlimited audiobook length, noise reduction, and voice tone adjustment? Count me in! Library organization has never been easier thanks to ListenBook. My collection is well-managed. ListenBook has streamlined my audiobook experience. It's a must-have app for enthusiasts.
Suicide Jockey
No more straining my eyes β this app lets me 'read' with my ears! This app's convenience has made reading a priority in my busy schedule.
Mt. Indiana
Chapters, configurable auto-rewind, and bookmarks on ListenBook keep me in control of my content. I'm amazed by the app's versatility in downloading audio. It accommodates various sources seamlessly.
Devil Blade
With ListenBook, I've found a versatile and enjoyable way to listen to audiobooks and expand my knowledge. This app's sleek design and intuitive navigation have made audiobook listening a seamless experience. Effortlessly managing my audiobook library β this app's design is a triumph. Absolutely in love with this audiobook app! The seamless functionality and easy navigation make my reading time pure bliss. ππ§
Mammoth 2
ListenBook's compatibility with CarPlay and Apple Watch makes it a versatile companion for my daily activities. I can't imagine my audiobook routine without ListenBook's seamless audio player. Listening to books while doing chores? This app makes it possible! The app's compatibility with CarPlay has made my road trips so much more enjoyable.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience