Book description
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned(R) in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Prometheus
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BearDrift
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Swedish Pixie
The variety of narrators adds a unique touch to each book, making every experience special. This app's user-friendly controls and sleek design have made audiobook listening a truly immersive journey. Tone adjustment adds a new layer of personalization to my audiobook experience. It's like having the narrator tailor the voice to my preferences.
Wooden Man
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VileHero
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Gabriel Dandelion
This app's dedication to providing high-quality narration has made all the difference. This app's compatibility with various devices ensures that I can enjoy my audiobooks wherever I am. The layout is not only beautiful but also intuitive. Controls are easy to access. ListenBook Pro takes things up a notch with unlimited audiobook length. It's a game-changer! ListenBook’s interface is clean and intuitive. It’s a joy to use.
Sw00sh
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Hex Panther
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RZRWRE
The app's stability is impressive – it runs smoothly without any glitches. Tone adjustment is such an innovative feature. It adds a personal touch to narration.
BloodEater
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Squatch
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Gamer Bean
The convenience of switching between devices without losing my place is a lifesaver. This app has made multitasking a breeze – I can 'read' while I work! ListenBook's integration with CarPlay and Apple Watch is a seamless addition to my daily routine. Bookmarks are a must-have for any audiobook lover. They help me stay organized and engaged. CUE playlist support is a thoughtful feature that keeps my audiobook listening organized and enjoyable.
Feral Filly
Kudos to the developers for optimizing this app for iOS 16. It runs like a dream on my device. I'm amazed by the app's versatility in downloading audio. It accommodates various sources seamlessly. ListenBook has made my daily commutes so much more enjoyable. I look forward to listening every day! I can’t believe how easy it is to manage my audiobook library with ListenBook. Highly recommended!
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EchoEnigma
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MythMaker
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MindfulMingle
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Marbles
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SpellTansy
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Backstreet
I'm finally making progress on my reading goals, thanks to this app's convenience. Thank you for making my reading goals more achievable and enjoyable. Supports all audio formats I use without issues. Very happy. ListenBook’s audio filters are great. The app provides a high-quality listening experience.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience