Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns-in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition-also reinforce the book's core lesson: that a great idea will last forever.
Liquid Death
I love the auto-rewind feature after interruptions. No more searching for where I left off! Sharing audiobooks through AirDrop is a wonderful way to share stories and connect with friends. I've listened to hundreds of audiobooks and this narrator is now in my top 5. Their timing and inflection were masterful. Never a dull moment in the entire performance.
Spellbinder
This app has added a new layer of enjoyment to my downtime – I'm truly grateful. ListenBook's features make it the ultimate audio companion for any audiobook enthusiast.
Fire Bite
Background play feature lets me multitask while enjoying a book – brilliant! This app's compatibility with various formats ensures that I can enjoy my audiobooks hassle-free.
Crash Enforcer
Audiobooks made accessible – this app's ease of use is a true blessing. ListenBook Pro's noise reduction feature is a blessing for clear and distraction-free listening. CUE playlist support is a thoughtful feature that keeps my audiobook listening organized and enjoyable. Drag and drop downloads are genius. It simplifies the entire process.
Z-Boy
The narrator's voices are so engaging, it's like having a personal storytelling session. This app's convenience has made reading a consistent part of my life. Audiobook excellence – this app's design enhances my reading experience.
Snapple Whistler
ListenBook's drag and drop downloads from web browsers are a time-saving feature I can't live without. The noise reduction feature is a game-changer for clearer dictaphone recordings. ListenBook is fantastic! Supports every audiobook format I have. Super convenient! The app is perfect for people who love to read but don’t have the time.
Bazooka Har-de-har
ListenBook's sharing options make it easy for me to connect with fellow audiobook enthusiasts. The app's performance is remarkable – it's fast, stable, and designed to cater to audiobook enthusiasts. It's a pleasure to use. I love the chapter navigation feature. ListenBook makes it easy to find specific sections. The app is perfect for long walks. It keeps me company the whole time. A decent listen overall. The narration was clear, though some character voices sounded similar. The story was interesting but had moments where it dragged slightly. Still, it was a good way to pass the time.
Double Eerie
With this app, I've discovered a new way to make my downtime more enriching and meaningful. Sharing audiobooks with friends through AirDrop is such a fun way to spread joy.
Sun Washer
I'm amazed by the variety of genres available – there's something for everyone. I love the ability to import books from my computer. It’s so easy.
LerveDr
The app's compatibility with various sources for audio download is a true time-saver. The ability to adjust playback speed and volume is a game-changer for me.
NoiseFire
I can't imagine a day without this app – it has made my audiobook journey effortless and rewarding. This app is a game-changer for audiobook enthusiasts. The interface is intuitive, and the playback is seamless! The intuitive interface and efficient navigation make this app a pleasure to use every day.
Dangle
Audiobooks have brought a new level of enjoyment to my daily workout routine. With this app, every moment is an opportunity to dive into a new story. ListenBook has seamlessly integrated into my daily life, enhancing my workouts, commutes, and relaxation periods. It's an indispensable part of my routine. It was fine. The narrator did an adequate job but nothing about the performance particularly stood out to me. Got me through my commute though.
Avenge Paws
ListenBook's powerful audio downloading features are a game-changer – I can have my audiobooks ready in no time. ListenBook is a must-have for audiobook lovers. The auto-rewind feature ensures I never miss a word. The seamless integration with CarPlay adds convenience and entertainment during my daily commutes.
Classy Dancer
This app has added a new layer of enjoyment to my downtime – I'm truly grateful. This app has turned even the most ordinary moments into reading sessions. Seamless audiobook integration – this app's design is a true delight. The app's support for multiple formats is flawless. Very satisfied. ListenBook makes organizing my audiobooks simple. The app is very user-friendly.
Pepper
This app's efficient downloading process ensures that I can enjoy my audiobooks whenever and wherever. Quick access to chapters is a blessing. No more scrolling through endless content. Automated artwork and metadata extraction add a professional touch to my audiobook collection.
Willow Dragon
🎧 Carrying a world of literature in my headphones – this app's convenience is truly remarkable. 📚💫 Efficiency meets audiobooks – this app's functionality is a true winner. Download via WiFi, WebDAV, iTunes – options galore to suit everyone's preferences.
Patton Digger
ListenBook has turned my daily routines into audiobook-driven journeys of imagination. ListenBook Pro's noise reduction is a lifesaver. I can hear clearly even in noisy environments. ListenBook has become an essential part of my daily routine. It's like having a library on my phone!
MeeP
🏝️ Soaking up the sun with an audiobook by my side – beach days just got better! 🏖️📖 📚 Ironing has become a joy with audiobooks – wrinkles are no match for these captivating stories! 👗🎧 Audiobook joy made simple – this app's ease of use is a game-changer.
MysticMingle
I've been able to tackle my reading list like never before, thanks to this app. Finally, an app that lets me organize my audiobooks effortlessly. The library organization and book groups feature make navigation a breeze.
Daffy Girl
Audiobook enjoyment has never been this convenient. This app's sleek design and efficient organization ensure that every story is accessible and enjoyable. 📚👌 Has every feature I need. My top choice for audiobooks!
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience