Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
PixelPathfinder
ListenBook's support for various download methods and audio formats ensures that I can always find what I'm looking for. This app has made my downtime so much more productive and enjoyable. I love the ability to share my progress with friends. It’s a fun feature. The narrator's voice was like butter - smooth, rich, and utterly pleasant to listen to for hours. They handled complex sentences with ease, making even dense material accessible. I never had to rewind because I missed something due to unclear delivery. Perfection!
Microwave
📱 A world of books at my fingertips – this app's user-friendly design makes it a true reading companion. 📚📱 ListenBook Pro's noise reduction feature is like a magic wand, transforming noisy environments into serene listening spaces. ListenBook's attention to detail is commendable. Every aspect of the app is well-crafted.
Uncle Buddy
ListenBook Pro offers an unbeatable deal – unlimited audiobook length and noise reduction. This app is a lifesaver! I can now enjoy my favorite books on the go.
Wiccan Trouble
I've been able to tackle my reading list like never before, thanks to this app. 🛌 Indulging in soothing bedtime stories – this app is my nightly retreat into imagination. 🌙📚 🎧 Immerse yourself in stories effortlessly – this app's functionality is the gateway to endless audiobook adventures. 📚🌟
Sherm
This app has made my workouts and chores so much more enjoyable. I'm amazed at how this app seamlessly integrates into my life, enhancing every moment with stories. 🌟 Say goodbye to boredom during long drives – this app makes road trips fly by! 🚗🎉 ListenBook's loop and shuffle playback features have become indispensable tools in my audiobook learning. CUE playlist support is a fantastic feature that allows me to curate customized listening sessions, whether for study, relaxation, or entertainment.
Star Killer
Audiobooks have brought a new level of enjoyment to my daily workout routine. This app's compatibility with different formats ensures that no audiobook is off-limits – truly impressive. With this app, every moment is an opportunity to dive into a new story. ListenBook Pro's noise reduction feature is a revelation. It elevates the audio quality, providing a clear and immersive listening experience that enhances my enjoyment. Auto-rewind feature is very useful. Excellent app!
Trash
🏃♀️📚 Combining exercise and exploration – audiobooks make my runs more exciting! 🏃♀️🎧 ListenBook's tone adjustment feature in the Pro version is a creative tool that adds a fun twist to my audiobook journey. The range of supported formats is impressive. No more converting files! ListenBook has become my go-to audiobook app. It's dependable, user-friendly, and enhances every listening session. I’m so impressed with ListenBook. The app is reliable, fast, and packed with features like customizable themes and playback speed. The sleep timer is a lifesaver for bedtime listening. Highly recommend this app!
Mud Pie Man
I'm rediscovering my favorite classics in a whole new way – through audiobooks! With this app, I can seamlessly switch between audiobooks and real life. Unlocking a world of literary wonders – this app's extensive format support and user-centric approach have rekindled my love for books. 📱🔊 Sharing audiobooks with friends through AirDrop is a fun and interactive way to connect. The app supports background playback, which is a must for me.
Midnight Bat
ListenBook's features are a dream come true for anyone who loves to learn on the go. I'm amazed at how this app has made my daily routines more enjoyable and intellectually stimulating. With this app, I'm experiencing the joy of reading in a whole new light. Adjusting playback speed has transformed the way I consume audiobooks. I can tailor the pacing to match my learning style and preferences.
IceDog
🧘♂️ Finding serenity through the soothing tones of audiobooks – mindfulness and stories in perfect harmony. 🧘♂️🎧 Finally, an app that respects my busy lifestyle. Whether I'm commuting or exercising, this app's smooth playback and smart controls keep me engaged. 🏃♀️🎧 The bookmark feature is fantastic. I can easily pick up where I left off.
Ember Rope
ListenBook's library organization and book groups help me keep my content neatly sorted. Listening to audiobooks on this app has become my favorite way to relax. ListenBook Pro's noise reduction feature is like a magical spell that transports me into the heart of the story. ListenBook has completely changed how I enjoy audiobooks. The app is packed with features like customizable skip intervals, playback speed, and sleep timers. The interface is clean and easy to navigate. Five stars!
Mafia Rapunzel
ListenBook's audio filters are a valuable tool for customizing my audiobook playback to perfection. ListenBook Pro's noise reduction feature enhances the audio quality to a whole new level. Auto-rewind feature is very useful. Excellent app!
Muzish
I appreciate the minimal ads – it's all about uninterrupted enjoyment. Kudos to the developers! 📱 An app that truly understands audiobook enthusiasts – it's all about functionality, and this app nails it! 📚💡
Video Game Heroine
ListenBook's sleek design and easy chapter access make navigation a breeze. I'm hooked on this app's effortless integration with my daily activities. Sharing audiobooks with friends is a fantastic way to introduce them to new stories.
VisionVoyager
The smart recommendation feature keeps surprising me with books I never knew I'd love. Playlists and bookmarks are super helpful. Love using ListenBook!
Spunky Sphinx
I can't believe how seamless the integration with Apple Watch is. My workouts just got better. Looping playback is a game-changer for my study sessions. I can focus on challenging content. ListenBook is the ultimate audiobook player. The app is packed with features like customizable skip intervals, playback speed, and sleep timers. The interface is clean and easy to navigate, making it a joy to use. Five stars!
Necessary Momentum
I'm amazed at how this app's narrators bring characters and stories to life. This app's sleek design and intuitive navigation have made audiobook listening a seamless experience. ListenBook's interface is so intuitive. I was up and running in no time. Adjustable playback speed is a fantastic feature. It allows me to customize my listening experience. This served its purpose as background listening while I worked. I probably missed some details but the narrator's voice was pleasant enough.
Sun Leo
Unparalleled support for CarPlay and Apple Watch means I can take my audiobooks anywhere, anytime. Supports all my playlists and bookmarks. Very convenient.
Chicago Blackout
I've started reading more books than ever before, all thanks to this app. With ListenBook, I can effortlessly manage and organize my audiobook library. ListenBook has rekindled my love for audiobooks. The app's interface is beautiful and user-friendly. The app is very user-friendly. ListenBook makes listening to audiobooks a breeze.
Impulse
The vast selection of titles on this app is a book lover's dream come true. 🌌 Adding an extra layer of delight to cooking – this app turns meal prep into a culinary adventure with its audiobooks! 🍲📖
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience