Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Flashpoint
The adjustable playback speed is a revelation. It's like having a personal audiobook narrator at my pace. The app's integration with Apple Watch makes it an indispensable tool for my active lifestyle. Navigating through chapters has never been easier. It's a user-friendly delight.
Red Delicious
ListenBook's beautiful layout and quick access to chapters make every listening session a pleasure. With ListenBook, I can keep track of my audiobook consumption and explore new content with ease. I'm impressed by ListenBook's commitment to providing a silky-smooth playback experience. From novels to speeches, this app's versatility in playing various audio formats has turned my daily activities into enriching listening sessions. What a game-changer! 🌟📚 Say hello to audiobook nirvana! This app's user-friendly design and comprehensive features have made my reading routine smoother than ever. 🌌📚
Kill Switch
I can't believe how easily this app has fit into my daily routine. is a breeze with ListenBook. It's convenient and reliable. A decent listen overall. The narration was clear, though some character voices sounded similar. The story was interesting but had moments where it dragged slightly. Still, it was a good way to pass the time.
Instant Star
ListenBook's features are a bookworm's dream come true – from chapters to bookmarks, it's got everything. 📱 An app that truly understands audiobook enthusiasts – it's all about functionality, and this app nails it! 📚💡 The app is perfect for people who love to listen to books at night.
Roller Girl
With ListenBook Pro, I can customize the tone of the sound to match my preferences – it's a fantastic touch. With this app, audiobook listening has become a convenient and enjoyable part of my everyday life. Automatic metadata retrieval is a neat touch. My library is well-organized. This audiobook was neither good nor bad - simply average. The narrator's delivery was professional but uninspired, and the recording quality was clean though not exceptional. It provided satisfactory entertainment without standing out from similar titles.
Tangerine
This app's convenience has made reading a priority in my busy schedule. 🌟 Simplifying my reading routine – this app's user-friendly design ensures I'm always in sync with my favorite stories. 📚✨
Hex Panther
I love the ability to customize the skip buttons. It’s so convenient. What a delightful listening experience! The narrator's timing was impeccable, knowing exactly when to pause for effect or let the words flow. Their character voices were distinct yet natural - no over-the-top accents or distracting vocal tics. The audio quality was consistently excellent.
Cinder Coffee
ListenBook's chapters, controls, and filters have taken my audiobook journey to new heights. 🎉📚 Reigniting my passion for books – this app is my newfound reading obsession! 🔥🎧 is a time-saver. It's convenient for accessing my content. ListenBook is packed with useful features. It’s the best audiobook app I’ve used.
Mr. Alien
I'm impressed by how much more I'm learning through audiobooks compared to traditional reading. The app is perfect for people who love to listen to books while commuting. This was a workmanlike audiobook that did the job without flair. The narration was clear and the pacing appropriate, though the delivery lacked some emotional depth. The production quality was acceptable with no major technical issues.
Boost
With this app, I'm rediscovering the joy of reading in the most convenient way. With ListenBook Pro, I'm no longer limited by audiobook length. It's a liberating experience! I love the bookmarking feature. ListenBook makes it easy to pick up where I left off. I love the variety of themes available. It makes the app feel personalized.
Serendipity
Effortlessly switching between stories – this app's ease of use is impressive. Downloading audio from network devices is a brilliant feature. It's incredibly convenient.
Black Firefly
Thanks for making my daily commute to work enjoyable and engaging! 📱 No more lugging around heavy books – this app brings the library to my phone! 📚📱 The automatic extraction of artwork and metadata keeps my audiobook library organized and visually appealing. Looping playback has transformed my study sessions. It's an invaluable tool for retaining information.
Zesty Dragon
This app's compatibility with different formats ensures that I never miss out on a great audiobook. Efficiency meets audiobooks – this app's functionality is a true triumph. Quick access to chapters and smooth playback. Fantastic app!
Riff Raff
ListenBook Pro's tone adjustment feature is a unique tool that adds a touch of creativity to my listening experience. The app is so easy to set up. I was listening to my books in no time.
Trip
Audiobooks have become my travel companions, and this app is my guide. This app's support for various formats has made my audiobook collection even more diverse and exciting.
Liquid Death
The ListenBook app has become an indispensable part of my daily routine, helping me learn and relax simultaneously. ListenBook has transformed my mundane activities into enjoyable moments of learning and entertainment. Audiobook listening has never been this easy and convenient – it's like having a personal narrator. The app is so intuitive. I didn’t even need to read the instructions.
Lucifurious
Savoring audiobooks without complications – this app's design is commendable. Adjusting the tone of the voice is an innovative feature that sets this app apart.
New Cycle
This app is not just about convenience – it's a gateway to new horizons of knowledge. 🚶♀️🌌 This app's functionality makes every walk an adventure – I'm immersed in stories as I explore the world around me. 🏞️📖 Effortlessly enjoying audiobook journeys – this app's ease of use is a delight. With ListenBook, I can finally enjoy my audiobooks without worrying about format compatibility. It handles everything! I love how customizable the playback speed is. It makes listening so much more enjoyable.
3D Waffle
This app's convenience has revolutionized the way I experience books. Thanks to ListenBook, downloading audiobooks is a hassle-free process, regardless of the source. ListenBook has transformed the way I engage with literature. It's like having a virtual bookshelf in my pocket.
Dr. Jam Man
🌌 Elevating my reading routine – this app's functionality is the key to unlocking new worlds of storytelling. 📚🔑 Sharing audiobooks with friends is a great way to connect over stories.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience