Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns-in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition-also reinforce the book's core lesson: that a great idea will last forever.
Genghis Glyph
I'm addicted to this app – it's like having a library in my pocket. The statistics tracking feature is a gem. I'm surprised by how much time I spend on audiobooks! Adjusting the tone of the voice is a unique and fun feature. I can customize the narration to my liking. This app has transformed my daily commute into a captivating journey of knowledge and entertainment.
Slow Trot
With ListenBook, I've unlocked a world of educational and entertaining content right at my fingertips. ListenBook has become an indispensable part of my daily routine – it's my ultimate audio companion. I love how I can adjust the skip intervals. It’s perfect for my listening style.
Hyper Kong
With this app, I've rediscovered the joy of reading through my ears, making every moment more valuable. This app has made my daily routines more meaningful and enjoyable. ListenBook's compatibility with a wide range of audio formats ensures that no audiobook is off-limits. ListenBook's drag-and-drop download feature simplifies the process of adding new audiobooks to my collection.
Athena Star
ListenBook's compatibility with various formats means I can now enjoy all my favorite audiobooks in one place. I'm amazed at how this app has made my workouts more motivating and my audiobooks more accessible. This app's support for various formats ensures that I can enjoy my audiobooks without any limitations. This app has transformed my daily routine into moments of literary delight. ListenBook's loop and shuffle playback options are essential for my audiobook enjoyment and study.
Avenge Paws
The download options are versatile, making it a breeze to get my favorite audiobooks on the go. Sharing audiobooks with friends is a thoughtful gesture that ListenBook makes seamless.
SmartieQuest
I've started reading more books than ever before, all thanks to this app. This app has brought back the joy of reading, no matter how busy I am. Audiobooks made delightful – this app's usability is a breath of fresh air. Drag and drop downloads are so convenient. No more messing around with complicated steps.
Cool Iris
Audiobook enthusiasts, rejoice! This app's thoughtful features, such as auto-rewind and chapter navigation, cater perfectly to our storytelling cravings. 🎉📚 ListenBook has completely changed how I enjoy audiobooks. The app is packed with features like customizable skip intervals, playback speed, and sleep timers. The interface is clean and easy to navigate. Five stars!
New York Winder
I've found solace in listening to audiobooks before bed – it's my form of meditation. ListenBook's sleek design and intuitive controls make it my go-to app for audiobooks. 💼 Making every minute count – this app's ease of use ensures I'm always making progress in my audiobook adventures. 📱📖 The app is perfect for long flights. It keeps me entertained the whole time.
Abyss Tamer
This app's support for various formats ensures that I can enjoy my audiobooks without any hassle. I can't believe how easily this app has fit into my daily routine. 🎧 Navigating through narratives has never been simpler – this app's functionality enhances my audiobook journey. 📚💫 The tone adjustment feature is an exciting touch, allowing me to immerse myself even more in the content. The app is so reliable. I’ve never had any issues with it.
Troubadour
This app has made me appreciate the art of storytelling even more. Language courses on audiobooks helped me pick up a new language effortlessly. 💼 Juggling tasks while exploring narratives – this app is my multitasking hero! 💻📖 The intuitive interface and efficient navigation make this app a pleasure to use every day. The audio filters make a noticeable difference. ListenBook provides an excellent listening experience.
MysticMingle
With this app, I can switch seamlessly between my iPhone and iPad, making my reading experience continuous. This app's sleek design and intuitive features make it my trusted partner in exploring new narratives. I'm amazed at how this app has made reading a seamless part of my life.
Purity
The ability to download audiobooks directly is fantastic. ListenBook is very convenient. The app is perfect for people who love to listen to books while exercising. An average audiobook experience. Nothing was wrong with it—the narration was fine, and the story was okay—but nothing particularly stood out. It served its purpose as entertainment during my commute.
Doz Killer
This app has brought back the joy of reading, even when I'm on the move. I love how this app makes my daily commute a journey through literature. I can't imagine my day without a dose of literature from this app. Downloading audio from network devices is a brilliant feature. It's incredibly convenient. Great for listening to lectures and educational content. Very useful!
Z-Boy
⭐️ Who knew cleaning could be this exciting? This app turns chores into adventures! 🧹🏰 The auto-rewind feature is a thoughtful addition that enhances my listening journey. I appreciate it!
Bridge Whip
The ease of downloading content via WiFi, WebDAV, and more has made ListenBook my audiobook hub. ListenBook's support for various formats ensures that no audiobook is out of reach. Playlists and bookmarks are super helpful. Love using ListenBook! ListenBook’s audio quality is excellent. The app enhances my listening experience.
Tunez
This app's compatibility with different file types means that my entire audiobook collection is at my fingertips. Listening to audiobooks has never been this enjoyable. Thank you, ListenBook! The audio quality is superb. ListenBook enhances my audiobook experience.
Hyper
Streamlined audiobook integration – this app's usability is truly impressive. ListenBook's commitment to a user-friendly interface and intuitive controls is evident in every aspect of the app. The ability to adjust the tone of the narrator's voice is a creative touch that adds depth to my listening.
B@d B0y
I can't get enough of this app's convenience – it has turned my audiobook journey into a delightful habit. With ListenBook Pro, I'm no longer limited by audiobook length. It's a liberating experience! I appreciate the dark mode option. It’s easy on the eyes during nighttime listening.
DeathDancer
I'm grateful for ListenBook's seamless compatibility with a variety of formats – it's a true lifesaver. The app's attention to detail is commendable. It's evident in every feature. The app's support for multiple formats is flawless. Very satisfied. A functional audiobook. It kept me entertained, but I wasn’t blown away. The narrator’s performance was competent, though some emotional scenes fell a bit flat.
Twine X
I can't get enough of the celebrity narrators – they add a unique charm to each book. This app has made reading a part of my lifestyle, no matter where I am. is a time-saver. It's convenient for accessing my content. The sleek and user-friendly interface makes navigating the app a breeze. It's a pleasure to use.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience