Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
MysticMingle
Book groups are a thoughtful addition. It's like having virtual bookshelves! The ability to adjust playback speed and volume is a game-changer for me. ListenBook’s interface is sleek and user-friendly. Finding and playing my audiobooks has never been easier.
Tunez
💪 Crushing workouts while devouring books – this app makes fitness fun and educational! 🏋️♀️🎉 Navigating audiobooks with ease – this app's design is user-centric.
Hyper
Discovering new literary worlds has never been this easy. This app's compatibility with various formats ensures that my audiobook library is at my fingertips. 📚🔊 Adjusting the narrator's voice tone is a fun way to personalize the listening experience. The app is perfect for people who love to read but don’t have the time.
ButterQuest
The diverse range of narrators adds a new layer of depth to each story. I'm blown away by how this app has revolutionized my reading experience. The app's compatibility with CarPlay is a dream for road trips. It keeps me entertained. ListenBook's player features are incredibly helpful. Chapters and bookmarks make navigation easy. Sharing audiobooks with friends through AirDrop is a fun way to inspire others to read.
Take Away
🚶♂️🌟 Embracing audiobooks as my companions during leisurely walks – nature and narratives, a perfect match! 🚶♂️🎧 CUE playlist support is a fantastic feature that allows me to curate customized listening sessions, whether for study, relaxation, or entertainment.
LoreLoomer
This app is a true gift for book lovers – it's like having a personal library wherever I go. This app has revolutionized my daily routine – I can't imagine life without it. ListenBook's integration with CarPlay and Apple Watch is a seamless addition to my daily routine.
Congo Wire
I've become a more empathetic listener thanks to the emotional depth of audiobooks. Audiobooks on this app have made my morning rituals something to look forward to. The statistics feature in ListenBook provides valuable insights into my audiobook consumption habits. Book groups are a thoughtful addition. They help me keep related titles together for a seamless experience. AirDrop sharing makes it easy to share audiobooks with friends.
FRMhndshk
No more interruptions – the auto-rewind feature is a genius solution for seamless listening. The interface is beautiful and functional. ListenBook is my go-to app for audiobooks.
High Beam
ListenBook's commitment to providing a high-quality audiobook experience is truly commendable. Looping playback is an invaluable study tool. It helps me absorb complex information effortlessly. Apple Watch compatibility enhances my audiobook experience. It's a convenient way to control playback. Adjustable playback speed and volume control make for a customized experience.
Bug Fire
Now I can enjoy my favorite books anytime, even during workouts. ListenBook's support for various download methods and audio formats ensures that I can always find what I'm looking for. ListenBook's support for playlists in CUE format is a detail-oriented touch I truly appreciate. ListenBook’s playback speed control is very useful. I can listen at my own pace.
Dove Dolce
ListenBook's intuitive controls and features have made it my preferred choice for audiobooks. Automatic metadata extraction keeps my library organized. It's a time-saver!
Treasure Devil
ListenBook's support for various download methods means I can acquire new content in a way that suits me best. 🧘♂️ Finding zen in the art of listening – this app takes mindfulness to a new level! 🧘♂️🎧 🎧 Finally, an app that understands my need for convenience and ease of use! Audiobooks have never been this accessible. 📚📱 The ability to download audiobooks directly is fantastic. ListenBook is very convenient. I love how customizable the playback speed is. It makes listening so much more enjoyable.
Bleachers
With ListenBook, I've found a convenient and enjoyable way to engage with audiobooks and educational content. I'm impressed by ListenBook's commitment to providing a silky-smooth playback experience. This app's sleek design and intuitive navigation have made audiobook listening a seamless experience. ListenBook is my constant companion during workouts. The controls are so easy to use. I love the ability to import books from my computer. It’s so easy.
SunVolt
This app has introduced me to authors I'd never heard of – now they're my favorites! I'm in awe of how this app has made reading seamlessly fit into my lifestyle. ListenBook has become my workout companion. It keeps me engaged and entertained during exercise. ListenBook is the best audiobook player I’ve ever used. The app is packed with features like customizable skip intervals, playback speed, and sleep timers. The interface is clean and easy to navigate, making it a joy to use. Five stars!
Killah Goose
ListenBook's powerful audio downloading features are a dream come true – no more hassles! I'm hooked on this app's ability to transform my ordinary moments into exciting opportunities for learning. 💪 Flexing my reading muscles with this app's easy-to-use controls – I'm devouring books while managing my busy schedule. 💼📚
Pink Stream
The seamless integration with my car's audio system is a road trip dream. Audiobooks on the go – this app's design prioritizes convenience. Audiobook magic at my fingertips! This app's thoughtful features, such as statistics tracking and audio filters, have added a new layer of excitement to my reading journey. 📚✨ Tone adjustment is such a unique feature. It's like customizing the narrator's voice. The playback controls are so responsive. No lag at all.
RedMouth
I've started a book club with my friends, and this app has been our go-to source for titles. ListenBook's loop and shuffle playback options are essential for my audiobook enjoyment and study.
Bearded Angler
ListenBook's support for various audio formats makes it a versatile app for all kinds of audiobook enthusiasts. Accessing literary treasures has never been this straightforward – thank you, app! ListenBook's dedication to providing an exceptional listening experience shines through in every aspect of the app. ListenBook has become my ultimate audiobook companion. It enhances every listening session. Navigating through chapters is a breeze. It's like having a personal reading guide.
SmartieQuest
I'm hooked on this app – it's like Netflix for book lovers! This app's convenience has made reading a consistent part of my life. 💼 Juggling tasks while exploring narratives – this app is my multitasking hero! 💻📖 I appreciate the statistics feature. ListenBook helps me track my listening habits. The app is constantly updated with new features. The developers really care.
Twister Hero
It's like having a personal library that fits in my pocket – truly amazing! I love that ListenBook supports a wide range of formats, making my library diverse. ListenBook's compatibility with various formats ensures I never miss out on any audio gem. ListenBook has become my go-to app for all audiobooks. Full of useful features. ListenBook’s interface is clean and intuitive. It’s a joy to use.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience