Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns-in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition-also reinforce the book's core lesson: that a great idea will last forever.
Cool Whip
With this app, I've rediscovered the joy of literature during my daily walks – it's truly invigorating. 🎉 This app has turned my errands into exciting quests – I can conquer the grocery store while enjoying a book! 🛒📖
Z-Boy
This app makes traffic jams a breeze – time flies by while I'm engrossed in a story. 💡 Seamlessly weaving audiobooks into my daily routine – this app's functionality has redefined how I enjoy books. 📱📖 Navigating through my audiobook library is a joy with this app's intuitive interface and easy controls. It's like having a personal reading companion at my side. 📱📖 Say goodbye to boring commutes – this app's immersive audio experience and intuitive controls have transformed my daily journeys. 🌟📚
Sky Herald
ListenBook's configurable auto-rewind after interruptions is a smart addition that keeps me on track. 🚶♂️🌟 Staying entertained during leisurely walks – audiobooks make outdoor time delightful! 🚶♂️🎧 Adjusting the narrator's voice tone is a creative feature that adds a personal touch to the experience. I’ve been using ListenBook for months, and it’s been a fantastic experience. The app is lightweight, doesn’t drain my battery, and works perfectly in the background. The equalizer and voice boost features are amazing. Highly recommend!
Wooden Man
With this app, reading is no longer a task – it's a delightful habit. ListenBook's noise reduction feature in the Pro version is a game-changer. I can now focus on the story even in noisy environments. I'm blown away by the powerful audio downloading options. So versatile! Bookmarks are a lifesaver for audiobook lovers. They help me keep track of important moments. Auto-rewind is a brilliant feature. Never lose track of where I left off.
Truth
ListenBook has revolutionized my audiobook experience. Now I can enjoy my favorite lectures and speeches with ease! Audiobook enthusiasts, rejoice! This app's elegant design and robust functionality make it a must-have for anyone who loves to listen on the go. 🎧📱 The statistics feature in ListenBook provides valuable insights into my audiobook habits, helping me learn and grow. I love the download options. ListenBook gives me so many ways to get my audiobooks onto my device. The app never crashes. It’s reliable and stable.
Cream
The ability to highlight passages and take notes while listening is a fantastic feature. Binaural audio processing on ListenBook is a thoughtful addition that keeps my ears comfortable during extended listening sessions. I can't imagine my life without this app – it's my constant companion for literary adventures. The statistics tracking is a nice touch. ListenBook helps me keep track of my audiobook habits. What a delightful listening experience! The narrator's timing was impeccable, knowing exactly when to pause for effect or let the words flow. Their character voices were distinct yet natural - no over-the-top accents or distracting vocal tics. The audio quality was consistently excellent.
Red Pepper
Bookmarks are a fantastic tool for keeping track of important moments. They're a game-changer. Supports a wide range of formats flawlessly. Very happy with it. A functional audiobook. It kept me entertained, but I wasn’t blown away. The narrator’s performance was competent, though some emotional scenes fell a bit flat.
Deano
This app's convenience has revolutionized the way I experience books. ListenBook's integration with CarPlay and Apple Watch adds a new level of convenience to my audiobook journey.
Dance Cannon
I can't imagine my audiobook routine without ListenBook's intuitive and user-friendly design. ListenBook's chapters, controls, and filters have transformed my listening sessions into immersive journeys.
True Sweetness
Audiobooks have become my companions during long hours of household chores. Downloading books over WiFi is quick and hassle-free. Very convenient.
QuestWeaver
ListenBook is my go-to app for audiobooks. It's like having a personal assistant for my literary adventures. Listened to this on a road trip and it made the hours fly by. Even my passengers who weren't following along commented on how nice the narrator's voice was.
Morbid Angel
This app has reignited my passion for reading, and I'm forever grateful. ListenBook's library organization and book groups help me keep my content neatly sorted. ListenBook Pro's tone adjustment feature is a unique touch that adds personalization to my audiobook journey. This app has transformed my daily commute into a captivating journey of knowledge and entertainment.
Jigsaw
From MP3 to FLAC, this app plays them all flawlessly. Say goodbye to compatibility issues! ListenBook has become my trusted companion for literary adventures. The app's features are exceptional. Listening stats motivate me to read more. Great feature! The app is perfect for people who love to multitask. I can listen while cooking.
InsightfulInk
This app's convenience has revolutionized the way I experience books. 📱 An entire library at my fingertips – this app is a book lover's dream come true! 📚🌟 Sharing audiobooks with friends through AirDrop is a fun way to introduce them to captivating stories.
Keystone
I'm in awe of how this app has made reading seamlessly fit into my lifestyle. ListenBook’s playback is silky-smooth. The app is packed with useful features. A functional audiobook. It kept me entertained, but I wasn’t blown away. The narrator’s performance was competent, though some emotional scenes fell a bit flat.
King Panther
ListenBook has revolutionized the way I consume content. It's like having a personal tutor in my ear. The app is so well-designed. It’s clear the developers put a lot of thought into it. I've found my new favorite narrator! Their voice was perfectly suited to this material, with just the right blend of authority and approachability. The production quality was broadcast-level - no distracting breaths, clicks, or inconsistent volume. Already looking for more of their work.
Apple Nola
I can't get enough of this app's convenience – it has turned my audiobook journey into a delightful habit. 🛌 Bedtime stories for adults? Yes, please! This app is a dream come true. 🌙📚 Every moment is a chance to explore new stories with this app. Its intuitive features and compatibility ensure my audiobook journey is seamless. 🌌🎧 ListenBook's integration with AirDrop and sharing options makes it simple to spread the joy of storytelling. ListenBook Pro's noise reduction feature is a game-changer for immersive listening in any environment.
Snow Pharaoh
This app is a time-saver – I can 'read' even when I'm on the move. This was a workmanlike audiobook that did the job without flair. The narration was clear and the pacing appropriate, though the delivery lacked some emotional depth. The production quality was acceptable with no major technical issues.
Breadmaker
The ListenBook app has made my daily routines more enriching, allowing me to learn while on the go. I'm amazed at how this app has made my daily routines more enjoyable and intellectually stimulating. With this app, every moment is an opportunity to dive into a new story. With ListenBook Pro, I can enjoy super long audiobooks. It's fantastic! I love the ability to change the playback speed. It’s perfect for my needs.
Lord Pistachio
Say goodbye to monotony – this app's diverse format support and intuitive controls have turned my daily activities into thrilling audiobook adventures. 📱🔊 ListenBook's detailed statistics feature helps me keep track of my listening habits. It's amazing to see how much I've learned from all those audiobooks! Quick access to chapters and controls makes ListenBook a joy to use. It's a seamless experience. ListenBook Pro's unlimited audiobook length feature is fantastic. I love the ability to change the background color. It’s a nice touch.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience