Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns-in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition-also reinforce the book's core lesson: that a great idea will last forever.
Mafia Princess
This app's ease of use has made my downtime more enriching and enjoyable. Looping playback is my favorite feature. It's perfect for revisiting complex content. The adjustable playback speed feature is a true innovation. It adds a personalized touch to my listening.
ThreadTrail
🏡 Embracing audiobooks while tidying up the house – it's like having a helper! 🏠📚 Audiobooks made convenient – this app's functionality is impressive. Kudos to the developers for creating an app that caters to audiobook lovers like me. From sleek design to functional features, it's a true gem. 💎📚 Noise reduction feature is magic. Now I can listen to recordings even in noisy settings. I love the ability to change the background color. It’s a nice touch.
Swerve
ListenBook's library organization and book groups help me keep my content neatly sorted. Sharing audiobooks with friends through AirDrop and Sharing on ListenBook Pro is a social audiophile's dream. Savoring stories has never been this smooth – this app's functionality is genius. Downloading over WiFi is quick and efficient. Saves a lot of time.
Chew Chew
With ListenBook, I've found a versatile and enjoyable way to listen to audiobooks and expand my knowledge. I can't believe how quickly I finish books now, all thanks to this app.
Master Jetson
ListenBook's library organization and book groups have made managing my audiobooks a breeze. I can't imagine my daily routine without ListenBook's intuitive layout and easy-to-access controls. 👩🍳 Turning cooking sessions into culinary adventures, complete with intriguing tales! 🍳🎧 Audiobook excellence made simple – this app's functionality is a true asset. Adjusting the tone of the narrator's voice is a unique feature. I'm loving it!
London Fox
ListenBook Pro's noise reduction feature is a blessing for clear listening in noisy environments. This audiobook app is an absolute lifesaver! It brings my favorite stories to life with unparalleled convenience. ListenBook's statistics feature is eye-opening. I had no idea how much time I spent immersed in audiobooks until I started using it.
Despair
This app has turned audiobook listening into a daily ritual for me. ListenBook's user-friendly audio filters and controls have made my audiobook sessions more interactive and engaging. With this app, my daily routines have become moments of intellectual growth and personal enjoyment.
RawSkills
Audiobook enthusiasts, rejoice! This app is your new best friend. Audiobook excellence made simple – this app's functionality is a true asset. Sharing audiobooks with friends through AirDrop is a creative way to share the love of literature. Highly engaging! The combination of a well-written story and skilled narration made this audiobook hard to pause. I finished it much faster than I expected because I just couldn’t stop listening.
Despair
ListenBook has become my trusted companion, guiding me through the realms of imagination. Sharing audiobooks through AirDrop is a wonderful way to share stories and connect with friends. ListenBook has become my gateway to new worlds, allowing me to explore stories, ideas, and knowledge. Makes audiobook listening super easy and enjoyable. Thank you! ListenBook’s interface is clean and intuitive. It’s a joy to use.
Forger
🚶♀️📱 I'm exploring new worlds while on the move, all thanks to this app's seamless functionality. 🏞️📚 This app is perfect for anyone who loves audiobooks. The interface is sleek and modern, and the playback controls are super responsive. I also appreciate the cloud integration, which lets me access my books from anywhere. Great work!
QuantumQuipper
I can't get enough of this app's intuitive controls – it's the perfect way to indulge in audiobooks. 🎉 Adding a touch of magic to mundane tasks – this app turns errands into epic quests! 🛒📖 ListenBook's integration with CarPlay and Apple Watch is a seamless addition to my daily routine. ListenBook Pro is totally worth it. Unlimited audiobook length – I'm in! ListenBook’s audio quality is excellent. The app enhances my listening experience.
Tin Fox
This app has ignited my passion for reading once again – but in a modern, convenient way. The ListenBook app is a must-have for anyone who loves to learn and be entertained through audiobooks. ListenBook's integration with CarPlay and Apple Watch has streamlined my multitasking. A decent listen overall. The narration was clear, though some character voices sounded similar. The story was interesting but had moments where it dragged slightly. Still, it was a good way to pass the time.
Ba1t
I never knew my daily walks could be so fulfilling – all thanks to this app. ListenBook's support for various download methods and audio formats ensures that I can always find what I'm looking for. ListenBook has turned my downtime into an opportunity for exploration and growth. This app's seamless integration with my devices has made audiobook listening a hassle-free experience.
Cinder Coffee
This app is a boon for book lovers who are always on the go. I can't imagine my daily rituals without this app – it's a constant source of joy. ListenBook has made managing my audiobook collection a breeze. Library organization is top-notch. The app is so versatile. It works with all my devices.
Curio
I've been recommending this app to all my friends – it's a true game-changer. I can't get enough of this app's intuitive design and user-friendly interface. Effortlessly exploring new worlds – this app's design is user-centric and efficient. The app supports a wide range of formats. ListenBook is very versatile. I love how ListenBook makes it easy to organize my audiobook library. The app supports all formats, and the import process is a breeze. The playback controls are responsive, and the sound quality is excellent. Highly recommend!
Little Granger
This app has made my road trips and flights infinitely more enjoyable. ListenBook Pro's noise reduction feature has significantly enhanced my audio quality.
Drop Stone
Audiobooks have become my bedtime companions, soothing me into a peaceful sleep. I love how this app makes even the most mundane tasks exciting with audio stories. ListenBook's compatibility with CarPlay and Apple Watch has made audiobook listening a part of my daily routine. Automatic metadata extraction keeps my library organized. It's a time-saver!
Lady Petal
🎉 Making each day a new chapter – this app keeps me hooked from morning to night! 📖🌄 🚶♂️🌟 Staying entertained during leisurely walks – audiobooks make outdoor time delightful! 🚶♂️🎧 🎶📚 Replacing melodies with literary symphonies – my ears are in love! 🎵📚 Binaural audio processing really helps reduce fatigue.
Voodoo Queen
I can't believe how much more productive I am – I'm learning and growing while multitasking! ListenBook's audio filters and controls have revolutionized the way I enjoy my audio content. Effortless audiobook management – this app's usability is a winner. Binaural audio processing is a godsend. My ears don't fatigue even during extended listening. Finally, an app that supports a wide range of audio formats! It's a must-have for audiobook enthusiasts.
Drift
Sharing audiobooks with friends through AirDrop and Sharing on ListenBook Pro is a fantastic way to spread the joy. This app is a must-have for anyone who loves audiobooks. The interface is intuitive, and the app supports all formats. I love the auto-bookmark feature—it saves my place automatically, so I never lose track. Highly recommend!
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience