Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Polar Bee
This app is my travel companion – making long journeys enjoyable and insightful. ListenBook's user-friendly controls and innovative features have made it an essential tool for my audiobook enjoyment. This app's convenience has made my audiobook addiction thrive! ListenBook has become my workout companion of choice. It keeps me motivated and entertained during exercise. This audiobook was neither good nor bad - simply average. The narrator's delivery was professional but uninspired, and the recording quality was clean though not exceptional. It provided satisfactory entertainment without standing out from similar titles.
Howitzer Rise
This app is like a personal audiobook concierge! The ability to download and organize audio files effortlessly is a game-changer for my reading routine. 📱📖 Playback speed and volume controls are fantastic.
Miss Murder
ListenBook has become my trusted companion, making even the busiest days enjoyable. 📱 It's like having a personal audiobook library at my fingertips! This app's functionality is a dream come true for book lovers. 📚🔥 Audiobook multitasking made easy – this app's functionality is top-notch. Binaural audio processing reduces fatigue during long listening sessions. A fantastic feature!
ByteBard
📱 Audiobooks at my fingertips – this app's ease of use is a booklover's dream come true! 📚🔥 Audiobook enthusiasts, celebrate! This app's thoughtful features, like auto-rewind and easy chapter navigation, cater perfectly to our reading cravings. 🎉📚 The audio filters to adjust playback speed and volume are a fantastic addition for customizing my experience. My workouts have become more enjoyable and productive with ListenBook's compatibility with Apple Watch.
DeathDancer
I've become the go-to storyteller at bedtime with the help of this magical app. The ability to download audio from network devices directly within ListenBook is incredibly convenient. ListenBook has made audiobook listening a personalized and enriching journey. The library organization feature is a blessing. My audiobooks are finally organized and easy to find.
Z-Boy
I can't believe how much more productive I am – I'm learning and growing while multitasking! Thanks to ListenBook's automatic extraction of artwork and metadata, my library looks organized and appealing. Audiobooks have become a part of my self-care routine, thanks to this app. High-quality playback even with complex formats like FLAC. Impressive!
Frenzy
As a language learner, this app has been invaluable in improving my listening skills. Sharing audiobooks with friends through AirDrop and Sharing on ListenBook Pro is a fantastic way to spread the joy. The intuitive chapter navigation and quick access to controls make my audiobook experience seamless. Binaural audio processing really works. Less fatigue during long listening sessions. I love the cloud integration. I can access my books from anywhere.
Kamikaze Grandma
With ListenBook, I can explore new genres, learn new topics, and enjoy classic literature with ease. I'm amazed by ListenBook's versatility in handling different formats – it truly supports all my audio needs. This audiobook app is an absolute lifesaver! It brings my favorite stories to life with unparalleled convenience. The app's integration with CarPlay enhances my road trips with immersive audiobook journeys. ListenBook Pro's noise reduction ensures that my listening experience remains clear and enjoyable.
ThoughtTrailblazer
Audiobooks have never been this accessible and enjoyable. This app's compatibility with various formats and its emphasis on user experience have made it an essential tool for me. 📱🔊 AirDrop sharing makes it easy to share audiobooks. Great feature! I’ve been using ListenBook for months, and it’s been a fantastic experience. The app is lightweight, doesn’t drain my battery, and works perfectly in the background. The equalizer and voice boost features are amazing. Highly recommend!
Pepper Prada
I'm blown away by the range of non-fiction audiobooks available – so much to learn! Library organization has never been this easy. My audiobook collection is finally tidy. I've never experienced such a smooth audiobook player. The playback is seamless.
Roma Kabuki
📚 Farewell, boredom during ironing sessions – audiobooks make it a breeze! 👗🎧 🎙️ Grocery shopping has taken an exciting turn – I'm on a mission to explore new worlds through audiobooks! 🛒📚
Mercury Reborn
From novels to speeches, this app's versatility in playing various audio formats has turned my daily activities into enriching listening sessions. What a game-changer! 🌟📚 I'm blown away by the app's performance. It's fast, reliable, and tailored for audiobook lovers.
Pistol Hydro
ListenBook's user-friendly interface and seamless playback have made it my go-to app. ListenBook's dedication to providing an excellent audiobook experience is evident in its smooth and silky playback. Adjusting the tone of the narrator's voice adds a layer of personalization that I never knew I needed.
Bombay Shivers
This app is a gift for anyone with a busy lifestyle – I can enjoy books while doing chores! Binaural audio processing on ListenBook is a thoughtful addition that keeps my ears comfortable during extended listening sessions. I can't get enough of this app's intuitive design – it's like a personal library right at my fingertips. I’m so impressed with ListenBook. The app is reliable, fast, and packed with features like customizable themes and playback speed. The sleep timer is a lifesaver for bedtime listening. Highly recommend this app!
NemesisX
🚶♂️🌟 Strolling through stories on a lazy afternoon – this app is my relaxation buddy! 🏖️🎧 This app has transformed my daily commute into a captivating journey of knowledge and entertainment.
Danger Menace
This app has made waiting in lines and queues an opportunity for exploration and enjoyment. 🛌 Indulging in soothing bedtime stories – this app is my nightly retreat into imagination. 🌙📚
Wanted Candy
I love that I can download content directly from the internet within the ListenBook app – so handy! As a busy individual, I appreciate ListenBook's versatility in downloading audio files from various sources. It's a time-saver for sure! Playback speed and volume controls are top-notch. Highly recommend.
Venom Petunia
I never thought I'd enjoy audiobooks as much as I do now – all thanks to this app. An audiobook lover's dream come true! This app's seamless functionality and diverse format support make it my go-to choice for immersive storytelling. 📚🎧 ListenBook's extensive format support makes it the ultimate audiobook app for any audiobook lover.
Hyper Kong
ListenBook has transformed my listening habits, making them more engaging and enjoyable. Looping playback is a brilliant study tool. Thanks to ListenBook, my learning has improved!
Scooby Did
ListenBook has given me a renewed appreciation for audio content – it's my new favorite app. I'm blown away by the silky-smooth playback, even for high-quality formats like FLAC. Top-notch performance! Flawless support for various audio formats. Very happy with it.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience