Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns-in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition-also reinforce the book's core lesson: that a great idea will last forever.
Winded On Friday
Thanks to ListenBook's binaural audio processing, my extended listening sessions are fatigue-free. 🎶📚 My new soundtrack? Audiobooks, of course! This app makes every day musical. 🎧🎶 Accessing literary treasures has never been this straightforward – thank you, app! ListenBook Pro's tone adjustment feature is a unique touch that adds personalization to my audiobook journey. I’ve been using ListenBook for months, and it’s been a fantastic experience. The app is lightweight, doesn’t drain my battery, and works perfectly in the background. The equalizer and voice boost features are amazing. Highly recommend!
Tunez
This app has made audiobook listening an integral part of my daily routine – it's a habit I cherish. Auto-rewind is a brilliant feature. Never lose track of where I left off.
Earl of Arms
ListenBook's attention to detail in design and functionality sets it apart from other audiobook apps. CUE playlist support is a fantastic feature that allows me to create curated listening experiences for different moods and settings.
ShadowDancer
I've become addicted to this app – in the best possible way! 🎙️ This app's functionality is a symphony of efficiency – I'm enjoying audiobooks without missing a beat in my day. 🎶📚 Efficiency meets audiobooks – this app's functionality is a perfect match.
Scratch Man
ListenBook's clean interface and organized layout make it a pleasure to browse through my audiobooks. I'm hooked on this app's ability to transform my ordinary moments into exciting opportunities for learning. 🔥 Adding a spark of excitement to my daily routine – this app is my secret weapon! ✨📖 The app's seamless integration with Apple Watch makes it my perfect workout companion. Adjusting the narrator's voice tone is a fantastic feature. It adds a personal touch.
Fennel Dove
ListenBook's configurable auto-rewind after interruptions is a smart addition that keeps me on track. This app has made my road trips and flights infinitely more enjoyable. Adjustable playback speed is my secret weapon for covering more material in less time. A productivity boost! ListenBook has become my trusted companion for literary adventures. The app's features are exceptional. ListenBook’s support for CarPlay is great. I can listen to audiobooks in my car easily.
Spunky Chick
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Gbbledgoodk
With ListenBook, my audio content is organized, accessible, and ready to inspire me. ListenBook has changed my audiobook game forever. No more format woes! ListenBook is hands down the best audiobook player I’ve ever used. The interface is clean, intuitive, and packed with features like customizable playback speed and sleep timers. It supports all formats, which is a huge plus for me. Highly recommend! ListenBook has completely changed how I enjoy audiobooks. The app is packed with features like customizable skip intervals, playback speed, and sleep timers. The interface is clean and easy to navigate. Five stars!
MythMaker
This app has reignited my passion for literature – I'm devouring books like never before. ListenBook has transformed my daily activities into opportunities for personal growth. With this app, reading has become an integral part of my daily routine. Kudos to the developers for optimizing this app for iOS 16. It runs like a dream on my device. ListenBook’s bookmarking feature is incredibly useful. I never lose my place in a book.
Pixy Mox
This app has added a new layer of enjoyment to my downtime – I'm truly grateful. 🎧 Fueling my audiobook addiction with this fantastic app – pure listening pleasure! 📚🔥 Audiobook pleasure at its finest! This app's sleek design and efficient organization ensure that every story is accessible and delightful. 📚👌 The app's ability to handle various audio formats is impressive. No more file conversions! This app is a must-have for anyone who loves audiobooks. The interface is intuitive, and the app supports all formats. I love the auto-bookmark feature—it saves my place automatically, so I never lose track. Highly recommend!
Good William
ListenBook's library organization and book groups make managing my collection effortless. As an audiobook enthusiast, I'm in awe of ListenBook's advanced features. The ability to adjust the reader's voice tone is a unique and fun addition. I'm blown away by the attention to detail in every aspect of this app. Adjusting the narrator's voice tone is a creative feature that adds a personal touch to the experience. The interface is beautiful and functional. ListenBook is my go-to app for audiobooks.
Skirble
Audiobooks on this app have made studying and learning a more enjoyable process. Effortlessly enjoying audiobook journeys – this app's ease of use is a winner. Audiobook pleasure simplified – this app's design is a true winner. Every moment is an adventure with this app by my side. Its intuitive features and diverse format support ensure that my audiobook journey is seamless and exciting. 🌌🎧 The subtle background music at key moments enhanced the experience without being distracting. More audiobooks should use this technique when appropriate!
Cool Whip
Audiobooks have become my escape from reality – a journey into captivating worlds. ListenBook has transformed my daily routine into an opportunity to learn, relax, and enjoy.
Knuckles
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Ladybird
I can't imagine my daily rituals without this app – it's a constant source of joy. Simplifying my audiobook experience – this app's design is remarkable. ListenBook's sharing options make it a breeze to connect with fellow audiobook enthusiasts and share recommendations. I'm blown away by the attention to detail in every aspect of this app.
Nickname Master
ListenBook is a game-changer! Finally, an app that lets me enjoy my favorite audio files with ease. ListenBook's sleek interface and precise controls make it a joy to use during my daily listening sessions. Audiobooks on this app have transformed my daily routines into engaging experiences. I'm hooked on this app's ability to transform my ordinary moments into exciting opportunities for learning. Noise reduction and voice tone adjustment enhance the listening experience significantly.
BlacKitten
ListenBook Pro offers amazing value with unlimited audiobook length and noise reduction features. This app is a time-saver – I can 'read' even when I'm on the move. Quick access to chapters and controls makes ListenBook a joy to use. It's a seamless experience. Finally, an audiobook player that supports all formats! No more converting files.
Sweetness
With this app, audiobook listening has become an integral part of my daily routines – it's pure bliss. Effortlessly accessing my favorite audiobooks has become a reality, all thanks to this app's user-centric design and comprehensive format support. A must-download! 📱🎧 The auto-rewind feature is a small detail that enhances my listening experience. It's these thoughtful touches that matter!
Undergrad
Audiobooks have become my companion during long walks, transforming exercise into a pleasure. With a vast genre selection, I've broadened my horizons and explored new topics. ListenBook's versatility with various audio formats means I can enjoy audiobooks from multiple sources effortlessly. Packed with useful features. My favorite audiobook app!
Ladysmith
ListenBook's library organization and Book Groups feature make it easy to keep my audiobooks organized and accessible. This app has given me the joy of reading even when my hands are full. This app's compatibility with various devices ensures that I can enjoy my audiobooks wherever I am. Audiobooks on demand – this app's functionality is a true technological gem. Adjusting the tone of the narrator's voice is a unique feature. I'm loving it!
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience