Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Aqua Diva
Being able to download audiobooks for offline listening is a game-changer. This app is like having a personal library with me wherever I go. With this app, reading is as simple as pressing play – it's genius! The tone adjustment feature in ListenBook Pro is a novel addition that allows me to personalize my audiobook experience.
Desert Haze
I'm impressed by how much more I'm learning through audiobooks compared to traditional reading. I'm hooked on this app's intuitive features – from chapters to playback controls. ListenBook’s audio quality is excellent. The app enhances my listening experience.
Greek Rifle
The app's features, like the sleep timer, make it clear that it's designed with readers in mind. The convenience of having an entire library at my fingertips is a dream come true.
Arsenic Coo
ListenBook's support for playlists in CUE format is a detail-oriented touch I truly appreciate. ListenBook Pro's noise reduction feature is a fantastic addition that enhances my audio experience. ListenBook's innovative features, from audio filters to statistics, make it a standout app.
Whistler
This app is a true gift for book lovers – it's like having a personal library wherever I go. ListenBook Pro's noise reduction feature is a blessing for clear listening in noisy environments. Quick access to chapters and controls ensures a seamless listening experience with ListenBook. It's effortless to use. The variety of supported formats means I can enjoy audiobooks from different sources hassle-free. Automatic metadata retrieval adds a professional touch to my audiobook collection.
Zesty Dragon
Audiobooks have become my bedtime companions, soothing me into a peaceful sleep. 💪 Flexing my reading muscles with this app's easy-to-use controls – I'm devouring books while managing my busy schedule. 💼📚 The app's compatibility with CarPlay has made my road trips so much more enjoyable. The user-friendly interface and smooth navigation make this app a pleasure to use daily. Unlimited audiobook length with ListenBook Pro is a game-changer.
Snowflake Pixie
Audiobooks have become my go-to gift for friends – and they all love it! With ListenBook, I can enjoy my audiobooks with enhanced sound quality and personalized settings. ListenBook's compatibility with different formats ensures I never have to worry about file conversions. ListenBook is a must-have for any audiobook enthusiast. It's reliable, efficient, and a pleasure to use. Finally, an app that supports a wide range of audio formats! It's a must-have for audiobook enthusiasts.
EchoExplorer
ListenBook's clean interface and organized layout make it a pleasure to browse through my audiobooks. 🎉 The ease and functionality of this app make it my go-to choice for immersive audiobook experiences. 📱🎧 ListenBook’s playback is silky-smooth. The app never glitches.
Shivers
ListenBook's compatibility with CarPlay and Apple Watch makes it a versatile companion for my daily activities. I can't imagine my audio routine without ListenBook's seamless and user-friendly design. 💼 Making work hours fly by with captivating stories – a true work-life balance! 💻📖 Bookmarks are a must-have for any audiobook lover. They help me stay organized and engaged.
Moon Laser
Thanks to ListenBook's binaural audio processing, my extended listening sessions are fatigue-free. As an audiobook enthusiast, this app is a dream come true. Its compatibility with various formats and easy navigation make it my ultimate reading companion. 🌟🎧 ListenBook's loop and shuffle playback options are essential for my audiobook enjoyment and study. ListenBook has made listening to audiobooks a breeze. The smooth playback and intuitive interface are unmatched.
Babe
ListenBook's commitment to excellence shines through in its user-friendly interface and smooth playback. ListenBook's customizable audio filters allow me to personalize my listening experience – a fantastic feature. The interface is sleek and modern. It's a pleasure to navigate and use the app.
CyberScribe
The variety of narrators adds a unique touch to each book, making every experience special. Kudos to ListenBook for the intuitive design and easy-to-use controls. It's evident that they've put a lot of thought into user experience. CUE playlist support is a fantastic feature that allows me to curate customized listening sessions, whether for study, relaxation, or entertainment.
Star Scratch
With this app, audiobook listening has become a seamless and enjoyable part of my everyday life. Audiobooks have become my constant companions, and this app's seamless functionality and broad compatibility ensure every story is a captivating ride. 🌌🎧 Automatic artwork and metadata extraction add a professional touch to my audiobook library. The audio filters to adjust playback speed and volume are a fantastic addition for customizing my experience. The app's compatibility with CarPlay adds an extra layer of convenience, especially during road trips.
Soda Delirium
ListenBook's support for various audio formats makes it a versatile app for all kinds of audiobook enthusiasts. ListenBook’s interface is clean and intuitive. It’s a joy to use.
Eye Devil
ListenBook's seamless audio player has turned my listening sessions into moments of pure delight. ListenBook's compatibility with CarPlay and Apple Watch is a testament to its innovation. Sharing audiobooks with friends is so easy with AirDrop. It's a great way to spread happiness.
D-Hog-Day
Kudos to the developers for optimizing this app for iOS 16. It runs like a dream on my device. Looping playback of a single track helps me focus and absorb complex content. Love the silky-smooth playback and easy-to-use interface. ListenBook is the best!
Vermilion
I love that ListenBook supports a wide range of formats, making my library diverse. ListenBook's sleek design and intuitive controls make it my go-to app for audiobooks.
Alberta
This app is not just about convenience – it's a gateway to new horizons of knowledge. I can't imagine my life without this app – it has made audiobook enjoyment effortless and convenient. This app's sleek design and intuitive features make it my trusted partner in exploring new narratives. 🎶 Forget background music, I've got enchanting stories to accompany my chores! 🎵📚
CommandX
ListenBook's dedication to excellence is evident in its well-designed interface, smooth playback, and powerful features. This app has become my go-to companion, making my daily routine more exciting and insightful.
CuriousCraft
I've been able to tackle my reading list like never before, thanks to this app. This app has made multitasking a breeze – I can listen while I work, cook, or exercise. 🎶📚 Setting the mood with stories instead of songs – this app is my go-to playlist! 🎧🌟 ListenBook’s bookmarking feature is incredibly useful. I never lose my place in a book. I love the chapter navigation feature. ListenBook makes it easy to find specific sections.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience