Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns-in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition-also reinforce the book's core lesson: that a great idea will last forever.
Campfire Mama
I've found my new favorite way to relax – cuddled up with an audiobook. 🚗 Turning road trips into unforgettable adventures – audiobooks keep me entertained on the journey! 🚗📖 Looping playback is a fantastic study tool. It helps me focus and retain information effectively. The app is so reliable. I’ve never had any issues with it. This app is a must-have for audiobook enthusiasts. The ability to adjust skip intervals and playback speed is fantastic. I also love the auto-bookmark feature—it saves my place automatically, so I never lose track. Worth every penny!
QuestWeaver
Unparalleled support for CarPlay and Apple Watch means I can take my audiobooks anywhere, anytime. Kudos to ListenBook for the intuitive design and easy-to-use controls. It's evident that they've put a lot of thought into user experience. Adjusting playback speed has revolutionized the way I consume audiobooks. I can cover more ground while maintaining comprehension. Automated artwork and metadata retrieval add a professional touch to my carefully curated audiobook collection.
Celtic Charger
I can't imagine my life without this app – it's my daily dose of literary magic. 🛌 Drifting into dreamland with enchanting audiobooks – bedtime has become a gateway to imagination. 🌙📚 ListenBook's audio filters allow me to customize the audio playback to suit my preferences perfectly. The app is very user-friendly. ListenBook makes listening to audiobooks a breeze. This app is perfect for anyone who loves audiobooks. The interface is sleek and modern, and the playback controls are super responsive. I also appreciate the cloud integration, which lets me access my books from anywhere. Great work!
Steel Cut Toe
I've found solace and relaxation in the pages of countless audiobooks. This app has turned my cooking sessions into culinary adventures with a side of stories. 📱 Turning my phone into a portal of endless stories – this app is pure magic! 📚✨ 🎉📚 Rekindling my passion for books – this app has sparked a reading revolution in my daily life! 🔥📖 My audiobook collection has never been more organized. Library management is a breeze.
Snout Pixie
Efficiency meets audiobooks – this app's functionality is a true triumph. ListenBook’s interface is clean and intuitive. It’s a joy to use.
Dance Cannon
The audio filters to adjust playback speed and volume are a fantastic addition for customizing my experience. This app is perfect for audiobook lovers. The interface is beautiful and easy to navigate. The app is lightweight and doesn’t drain my battery.
Star Sword
I'm amazed at how this app has expanded my reading horizons. 🌟 Adding excitement to everyday tasks – this app is my partner in productivity! 📚🚀 Seamless audiobook integration – this app's design is remarkable. Say goodbye to boring commutes – this app's immersive audio experience and intuitive controls have transformed my daily journeys. 🌟📚 Downloading books over WiFi is quick and hassle-free. Very convenient.
Boost
ListenBook's compatibility with CarPlay and Apple Watch enhances my audiobook experience during daily activities. ListenBook's loop and shuffle playback options are essential for my audiobook enjoyment and study. Great app for audiobook enthusiasts. ListenBook supports a wide range of formats. I love the download options. ListenBook gives me so many ways to get my audiobooks onto my device.
RZR
I'm hooked on this app's ability to make every moment a reading moment. Audiobook enjoyment has never been this convenient. This app's sleek design and efficient organization ensure that every story is accessible and enjoyable. 📚👌 ListenBook has become my go-to app for all audiobooks. Full of useful features. The app is perfect for people who love to listen to books while commuting.
Dance Cannon
🚶♀️📱 I'm exploring new worlds while on the move, all thanks to this app's seamless functionality. 🏞️📚 Automated artwork and metadata extraction keeps my audiobook library visually appealing. I’ve been using ListenBook for months, and it’s been a fantastic experience. The app is lightweight, doesn’t drain my battery, and works perfectly in the background. The equalizer and voice boost features are amazing. Highly recommend!
Friday Fox
🎉 This app's functionality is a masterpiece – it seamlessly integrates audiobooks into my daily routine. 📚🎨 Thanks to ListenBook, downloading audiobooks has become effortless, regardless of the source. Adjusting the narrator's voice tone is a fun way to personalize the listening experience. CarPlay compatibility takes my driving experience to a whole new level. Audiobooks on the road have never been better. Adjusting playback speed has given me greater control over my audiobook experience. I can optimize my learning and enjoyment by customizing the pacing.
InsightInkwell
The automatic extraction of artwork and metadata keeps my audiobook library organized and visually appealing. The app is very easy to use. ListenBook makes managing my audiobook library simple.
Raid Bucker
I've become a more empathetic listener thanks to the emotional depth of audiobooks. This app has turned my cooking sessions into culinary adventures with a side of stories. Audiobook heaven! This app has revolutionized the way I enjoy stories. Its sleek design and seamless functionality make it a must-have for book lovers. 📚🎧 Organizing my audiobook library has never been easier. The app keeps everything tidy. The app is very user-friendly. ListenBook makes listening to audiobooks a breeze.
Delirious Supernova
As a language learner, this app has been invaluable in improving my listening skills. This app has transformed my long flights into productive and enjoyable experiences. The ease of downloading content via WiFi, WebDAV, and more has made ListenBook my audiobook hub. I can't imagine a day without this app – it has made my audiobook journey effortless and rewarding.
Dallas Burn
I can't get over how smooth the playback is. Even high-quality files play flawlessly. I’ve been using ListenBook for months, and it’s been a fantastic experience. The app is lightweight, doesn’t drain my battery, and works perfectly in the background. The equalizer and voice boost features are amazing. Highly recommend!
Poppin Loot
Precise controls on ListenBook give me complete command over my audio playback. ListenBook is my constant companion during workouts. The controls are so easy to use.
Berry Succubus
ListenBook's sharing options make it easy for me to connect with fellow audiobook enthusiasts. ListenBook’s support for CarPlay is great. I can listen to audiobooks in my car easily.
Petite Beauty
The offline mode is a lifesaver on flights – I'm never without a good story. Seamless audiobook integration – this app's design is remarkable. ListenBook is the ultimate audiobook player. The app supports all formats, and the import process is seamless. I love the playback history feature—it’s so easy to revisit my favorite parts. Highly recommend this app!
Freak
Audiobooks on this app have made me look forward to my long commutes. ListenBook has become my trusted companion, making even the busiest days enjoyable. Adjusting the narrator's voice tone is a fantastic feature. It adds a personal touch. The app's ability to handle various audio formats is impressive. No more file conversions! The app is so well-designed. It’s clear the developers put a lot of thought into it.
Kevlar Wanted
The app's support for multiple formats is flawless. Very satisfied. I love the bookmarking feature. ListenBook makes it easy to pick up where I left off.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience