Book description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns-in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition-also reinforce the book's core lesson: that a great idea will last forever.
Bowler
The narrator's voices are so captivating, it's like they bring the stories to life. This app's versatility and convenience have transformed my screen time into a productive reading journey.
Devil Bread
CarPlay compatibility takes my driving experience to a whole new level. Audiobooks on the road have never been better. The user-friendly interface and precise controls make listening to audiobooks an absolute delight. ListenBook has made listening to audiobooks a breeze. The smooth playback and intuitive interface are unmatched. An average audiobook experience. Nothing was wrong with it—the narration was fine, and the story was okay—but nothing particularly stood out. It served its purpose as entertainment during my commute.
Avenge Paws
The statistics feature on ListenBook helps me track my audiobook consumption – a fantastic way to measure my progress. 💪 Achieving double wins – workouts become invigorating with stories to fuel my motivation! 💪🎧 The app is perfect for people who love to listen to books at night. The app is perfect for people who love to listen to books at night.
LuminaLore
ListenBook is a game-changer – it plays a wide variety of formats without any conversion needed. Audiobook multitasking simplified – this app's ease of use is a true asset. Quick access to chapters is so handy. Navigating through content is a breeze.
MysticMingle
I'm amazed at how this app's features cater to audiobook enthusiasts' every need. 🎉 This app's functionality is a masterpiece – it seamlessly integrates audiobooks into my daily routine. 📚🎨 Say hello to audiobook nirvana! This app's user-friendly design and comprehensive features have made my reading routine smoother than ever. 🌌📚 The statistics tracking feature is very useful. ListenBook helps me keep track of my listening time. The app is so intuitive. I didn’t even need to read the instructions.
Risen
The app's compatibility with various devices ensures I never miss a moment of my book. ListenBook's dedication to excellence is evident in its well-designed interface, smooth playback, and powerful features. This app's support for various formats ensures that I can enjoy my audiobooks without any limitations. The app’s design is sleek and modern. ListenBook is my favorite audiobook player.
B@d B0y
The app's performance is exceptional, ensuring a smooth and uninterrupted audiobook experience. It's clear that it's designed with audiobook enthusiasts in mind. Packed with useful features. ListenBook is my favorite audiobook app.
Troubled Pie
This app has become my ultimate travel companion, ensuring that I'm always entertained and inspired. ListenBook's controls for looping and shuffling playback have made studying and revisiting content a breeze.
Dandelion
ListenBook's sleek interface and precise controls make it a joy to use during my daily listening sessions. I love how this app's chapters, bookmarks, and controls give me full control over my audiobook journey. I can't get enough of this app – it's a true game-changer for book lovers. ListenBook has revolutionized the way I consume content. It's like having a personal tutor in my ear. One of the best audiobooks I’ve heard! The story was compelling, and the narrator’s delivery added depth to every scene. I found myself looking for excuses to listen just a little longer. Will definitely revisit this one!
Lucifurious
ListenBook's user-friendly controls and innovative features have made it an indispensable tool for my audiobook enjoyment. Changing the tone of the sound on ListenBook Pro is a unique feature that adds a personal touch to my listening. 🚗📖 Transforming traffic jams into opportunities for literary exploration – this app keeps me engaged on the road! 🚗🎧 Finally, an app that supports all audiobook formats. It's a dream come true for audiophiles like me.
Forger
This app has made audiobook listening an integral part of my daily routine – it's a habit I cherish. 💼 Juggling tasks while exploring narratives – this app is my multitasking hero! 💻📖 Binaural audio processing really works. Less fatigue during long listening sessions. The app is very easy to use. ListenBook makes managing my audiobook library simple.
Spoiler Betty
The chapters feature on ListenBook enhances my audiobook exploration – it's like flipping through pages. ListenBook Pro's sharing features allow me to spread the joy of audiobooks with my friends and family. I'm addicted to this app's ability to turn mundane moments into opportunities for intellectual growth.
Miss Nova
The narrators have a way of bringing characters to life – it's a unique experience. This app has become my go-to for audiobooks, adding a layer of convenience and enjoyment to my days. I love the download options. ListenBook gives me so many ways to get my audiobooks onto my device.
K-Tin Man
Gone are the days of straining my eyes to read – this app lets me 'read' with my ears, anywhere, anytime. Effortlessly enjoying audiobook journeys – this app's ease of use is a delight. Audiobook immersion without fuss – this app's ease of use is commendable. Download options are versatile, making it easy to get audiobooks from various sources. Automatic metadata retrieval adds a professional touch to my audiobook collection.
Commando
🏃♀️📚 Combining exercise and exploration – audiobooks make my runs more exciting! 🏃♀️🎧 ListenBook has revolutionized how I consume content. It's like having a personal library in my pocket. The narrator was good but spoke a bit too slowly for my taste. I had to speed it up to 1.2x which then made some parts sound slightly unnatural.
Jersey
This app is a boon for book lovers who are always on the go. The drag-and-drop download feature on ListenBook is incredibly convenient – no more complicated processes. ListenBook has made my daily activities more interesting and meaningful – I'm hooked! ListenBook Pro's noise reduction feature enhances the audio quality to an impressive degree. The seamless integration with CarPlay adds convenience and entertainment during my daily commutes.
Handsome
This app has turned my mundane tasks into exciting opportunities for reading. ListenBook has become my gateway to new worlds, allowing me to explore stories, ideas, and knowledge. The app is perfect for people with busy schedules. I can listen on the go.
QuantumQuill
This app has turned even the most ordinary moments into reading sessions. Finally, an audiobook player that supports all formats! No more converting files.
Intimidation Station
ListenBook's support for CarPlay and Apple Watch has made my listening experience even more seamless. Audiobook magic at my fingertips! This app's comprehensive features, from statistics tracking to enhanced audio quality, enrich my reading. 📚✨
Spider Fuji
Who needs traditional books when you have this app? It's a game-changer. The statistics feature is brilliant. I love seeing how much time I spend on audiobooks with ListenBook.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience