Audiobook All-American Ads of the 70s by Steven Heller in the ListenBook app
Want to listen to the audiobook All-American Ads of the 70s written by Steven Heller
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In ListenBook you can listen All-American Ads of the 70s and any other audiobooks you download from the internet.
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Book description
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials. All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
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The ability to highlight passages and take notes while listening is a fantastic feature. ListenBook Pro's noise reduction is a lifesaver. I can hear clearly even in noisy environments. Not bad, but not amazing either. The narrator’s voice was pleasant, though some parts felt a bit rushed. The story had its moments, but I wouldn’t necessarily recommend it over similar titles in the genre.
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Listening to fiction
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
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Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
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VoiceOver support
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Listening to audio lectures
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Share your audiobook with friends
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Sleep timer with shake to reset, set custom notification sounds, and a few unique options
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Changing the timbre of the reader's voice for a better listening experience
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