Audiobook Contagious by Jonah Berger in the ListenBook app
Want to listen to the audiobook Contagious written by Jonah Berger
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Book description
Contagious (Audiobook) - A Listening-Lab for Viral Wisdom
If you've ever wondered why a quirky TikTok dance takes over the world while a brilliant ad sits in the back of your mind, Jonah Berger's Contagious is the answer-delivered straight to your ears. The audiobook version brings the book's punchy insights to life through Berger's engaging narration and clear, conversational tone. It feels less like a lecture and more like a friendly workshop that you can listen to on a commute or while stretching at home.
Berger unpacks six universal "triggers" that make ideas, products, and stories spread: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Each principle is illustrated with vivid anecdotes-from how a luxury steakhouse gained buzz through an unexpected partnership with a cheesesteak joint to the paradoxical effect of anti-drug ads that may have spurred more drug use. The stories are not only entertaining but also practical; you can pause the audio, jot down notes, and immediately think about how each trigger could apply to your own campaign or personal project.
What makes this audiobook especially valuable is its actionable nature. Berger doesn't just explain why things go viral-he shows you how to craft messages that people will want to share. Whether you're a marketer, a small business owner, a nonprofit leader, or simply someone who wants to spread good news, the six principles become a toolbox: choose the right social currency, plant a trigger in everyday conversations, stir genuine emotion, make your idea public and observable, provide practical value, and weave it into a compelling story.
The pacing is brisk but never rushed. Berger's voice stays enthusiastic without sounding like an infomercial, and he frequently inserts rhetorical questions that keep you engaged. Even the more data-heavy sections feel digestible because he ties statistics back to real-world examples. The result is an audiobook that feels both scholarly and accessible.
In short, Contagious turns complex marketing science into a practical guide that fits in your pocket-or on your earbuds. It's a must-listen for anyone who wants to understand-and harness-the forces that make ideas spread like wildfire.
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Download audiobooks from any site in any of the supported formats.
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Listen to audiobooks by controlling playback from your phone, headphones, Apple Watch or CarPlay.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
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Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
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Listening to fiction
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Listening to audio lectures
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience
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