Book description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore.
About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Sky
ListenBook Pro's tone adjustment feature is an innovative way to make each audiobook unique. The customizable controls and playback options cater perfectly to different audiobook preferences. Sharing audiobooks through AirDrop is a fun and convenient way to share the magic of storytelling with friends and family, sparking meaningful discussions.
Mafia Rapunzel
ListenBook's sleek design and easy chapter access make navigation a breeze. Listening to books while doing chores? This app makes it possible! I can't get enough of this app – it's like having a personal library with me. ⭐️ Turning mundane tasks into exciting adventures – this app makes folding laundry a breeze with audiobooks! 👚🎧 Great for fans of this genre! The pacing, narration, and production quality were all excellent. It felt like a movie playing in my mind. I’ll be checking out more from this narrator for sure.
Grave Scuttlebutt
ListenBook's powerful audio downloading features are a dream come true – no more hassles! ListenBook Pro's noise reduction feature is a true blessing for enjoying clear audio even in noisy environments. The app is so easy to set up. I was listening to my books in no time. A reasonable choice for casual listening. The audiobook was well-produced, but the pacing felt uneven in places. I didn’t dislike it, but I also didn’t feel strongly about it one way or another.
Impulse
Thanks to ListenBook's binaural audio processing, my extended listening sessions are fatigue-free. With this app, I'm discovering the joy of reading during my commutes. The voice boost feature is amazing. It makes every word crystal clear.
Round Kick Boomer
ListenBook's intuitive layout and quick access to chapters make audiobook navigation a breeze. The layout is not only beautiful but also intuitive. Controls are easy to access. The interface is beautiful and functional. ListenBook is my go-to app for audiobooks. The app is perfect for people with busy schedules. I can listen on the go.
Snapdragon
ListenBook's dedication to providing a smooth and enjoyable listening experience is evident in every aspect of the app. This app's compatibility with various devices ensures that I can enjoy my audiobooks wherever I go. ListenBook's intuitive layout and quick access to chapters make audiobook navigation a breeze. Looping playback helps me retain knowledge from audiobooks effectively. It's an invaluable tool.
Firecracker
With ListenBook, my audio content is organized, accessible, and ready to inspire me. 📱 Carrying stories wherever I go – this app's convenience allows me to indulge my love for reading on the move. 📚🛍️ Finally, an app that caters to audiobook enthusiasts like me. The diverse format support and user-friendly design are a game-changer. 📱🔊 ListenBook Pro's noise reduction feature has made my recordings sound clearer than ever. I love the ability to change the background color. It’s a nice touch.
Renegade Slugger
The narrators' voices on this app are so soothing – it's my relaxation therapy. ListenBook's controls for looping and shuffling playback have made studying and revisiting content a breeze.
Scuffs
🏃♂️📚 Running through chapters has never been smoother – the app's streamlined functionality keeps me on track with my reading goals. 🏃♂️🎧 Talk about convenience! This app's ease of use and support for multiple audio formats ensure that I can enjoy my favorite stories without any hassle. 📱🔊
Desert Haze
Audiobooks on this app have made me look forward to my long commutes. No more worries about compatibility – ListenBook handles numerous formats flawlessly. I'm amazed at how this app has made my daily routines more enjoyable and intellectually stimulating. ListenBook has transformed my daily commute. I look forward to my journeys with this app by my side. An acceptable audiobook that met basic expectations. No complaints about quality but nothing remarkable either. Would listen to this narrator again but wouldn't seek them out.
Sokol
💼 Workday blues? Not anymore – this app turns my office hours into reading time! 💻📖 Mastering audiobook navigation – this app's ease of use is commendable. Automatic metadata retrieval is a neat touch. My library is well-organized. Listening stats keep me motivated to read more. Great addition!
Moon Solitaire
I never knew my daily walks could be so fulfilling – all thanks to this app. ListenBook Pro's noise reduction feature is a fantastic addition that enhances my audio experience. 🎶 Music? Nah, I prefer immersing myself in captivating stories with this app! 🎶📖
Bliss
Discovering new worlds through audiobooks has never been easier! This app's intuitive interface and seamless functionality make every listening session a delight. 📚🎧 Sharing audiobooks through AirDrop is a delightful way to connect with fellow book lovers.
Old Orange Eyes
I'm able to enjoy books in a whole new way – while cooking, working out, or even gardening. Kudos to ListenBook for optimizing the app for iOS 16 – it shows their dedication to excellence. This app has turned my screen time into valuable learning opportunities. ListenBook's sleek layout and quick chapter access have made my audiobook journey incredibly enjoyable. AirDrop sharing makes it easy to share audiobooks. Great feature!
ByteBard
ListenBook's compatibility with CarPlay and Apple Watch makes it a versatile companion for my daily activities. The app's compatibility with CarPlay enhances my driving experience. Audiobooks on the road have never been better. ListenBook’s interface is clean and intuitive. It’s a joy to use.
Little Cobra
Kudos to the creators for making literature so accessible and enjoyable. With this app, I've discovered the joy of learning while I'm on the move – it's like having a tutor by my side. Adjustable playback speed is a brilliant feature. It adds a layer of customization to my audiobook enjoyment.
Venom Charms
With ListenBook, every moment is an opportunity to explore new stories and gain knowledge. I can't imagine a day without this app – it has made my audiobook journey seamless and fulfilling.
Nessie Pork
The user-friendly interface and precise controls make listening to audiobooks an absolute delight. Sharing audiobooks with friends through AirDrop is a fun and interactive way to bond over stories. Excellent support for various audio formats. Very satisfied.
Sweetness
I can't get enough of this app – it's like having a personal library with me. Say hello to audiobook nirvana! This app's user-friendly design and comprehensive features have made my reading routine smoother than ever. 🌌📚 ListenBook has transformed how I enjoy audiobooks. The app is a game-changer! Adjusting the tone of the voice is an innovative feature that sets this app apart. A reasonable choice for casual listening. The audiobook was well-produced, but the pacing felt uneven in places. I didn’t dislike it, but I also didn’t feel strongly about it one way or another.
Whip Chu
Unparalleled support for CarPlay and Apple Watch means I can take my audiobooks anywhere, anytime. Downloading books over WiFi is quick and hassle-free. Very convenient.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience