Book description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore.
About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Moon Peaches
It's like having a personal library that fits in my pocket – truly amazing! This app is not just about convenience – it's a gateway to new horizons of knowledge. User-centric audiobook joy – this app's ease of use is impressive. ListenBook's user-friendly interface and quick access to chapters enhance my overall listening experience. Supports a wide range of formats flawlessly. Very happy with it.
Digital Moonshine
The app's compatibility with various sources for audio download is a true time-saver. I love the ability to change the playback speed. It’s perfect for my needs.
Lewd Dice
I'm amazed by ListenBook's smooth drag-and-drop downloads in my web browser – a time-saver! ListenBook is a game-changer – it plays a wide variety of formats without any conversion needed. ListenBook has changed my audiobook game forever. No more format woes! ListenBook is the best audiobook player I’ve ever used. The app is packed with features like customizable skip intervals, playback speed, and sleep timers. The interface is clean and easy to navigate, making it a joy to use. Five stars!
Troubled Chick
Listening to audiobooks on this app has become my favorite way to relax. 🎉 My audiobook haven – this app is like a door to endless adventures and knowledge! 📚🔑 The app is so well-designed. It’s clear the developers put a lot of thought into it. The app is perfect for people who love to multitask. I can listen while cooking.
Sokol
The narrator's voices are so captivating, it's like they bring the stories to life. Automatic extraction of artwork and metadata adds a touch of elegance to my audiobook collection. The adjustable playback speed is a secret weapon for getting through educational content faster. ListenBook is the ultimate audiobook player. The app supports all formats, and the import process is seamless. I love the playback history feature—it’s so easy to revisit my favorite parts. Highly recommend this app!
Palomino
The narrators on this app are truly talented – they bring characters to life. ListenBook's extensive library and user-friendly interface have made it my go-to app. ⭐️ This app's functionality is a symphony of efficiency – I'm savoring stories with ease, even on the busiest days. 🎶📖 The app's integration with CarPlay enhances my road trips with immersive audiobook journeys.
Shade Nightman
Audiobooks have become my escape from reality – a journey into captivating worlds. 📱 Audiobooks at my fingertips – this app's ease of use is a booklover's dream come true! 📚🔥 Chapters make navigation a breeze. I can easily pick up where I left off. ListenBook makes organizing my audiobooks simple. The app is very user-friendly.
Wanted Candy
The attention to detail is commendable. Artwork and metadata are sorted automatically. The app's seamless integration with Apple Watch makes it my perfect workout companion. Makes audiobook listening super easy and enjoyable. Thank you!
Zorkle Sporkle
I love that I can switch between devices seamlessly and continue where I left off. 🎶📚 The harmony between simplicity and functionality in this app is truly impressive. Audiobooks have never sounded this good! 🎵🎧 ListenBook has become an essential part of my routine. It's more than an app – it's a companion. Adjusting the tone of the voice is an innovative feature that enhances the immersion in the content.
MythMaker
Thanks to ListenBook's binaural audio processing, my extended listening sessions are fatigue-free. Chapters, configurable auto-rewind, and bookmarks on ListenBook keep me in control of my content. CUE playlist support helps me organize my audiobooks efficiently. It's a great organizational tool. The app's compatibility with Apple Watch elevates my workouts, making them more engaging and productive.
Innocent Ghost
This app has turned my long walks into delightful literary adventures. This app is my secret weapon for staying entertained during mundane tasks. Adjusting the tone of the narrator's voice is a unique feature that adds a personal touch. I appreciate the statistics feature. ListenBook helps me track my listening habits.
CloudFrenzy
ListenBook has made my daily activities more interesting and meaningful – I'm hooked! Bravo to the creators of this app – they've truly captured the essence of convenient audiobook enjoyment. The smooth playback and thoughtful design have won me over. 📚👏
2nd Hand Joe
Thanks for making my daily commute to work enjoyable and engaging! ListenBook's sharing options make it easy to introduce others to the joys of audiobook storytelling. Automated artwork and metadata retrieval make my audiobook library look organized and polished. The app supports a wide range of formats. ListenBook is very versatile. ListenBook’s interface is clean and intuitive. It’s a joy to use.
Killah Goose
Navigating through my audiobook collection is a breeze – this app's intuitive interface and convenient controls have made my reading journey effortless. 📱📖 Adjusting the tone of the voice is a novel feature that allows for a personalized listening experience.
Alberta
ListenBook's compatibility with CarPlay and Apple Watch integration ensures that I can enjoy my content wherever I go. ListenBook's compatibility with various formats has made it my go-to app for all audio content. This app's convenience has made my downtime more rewarding and enriching. 🎙️ Elevating grocery shopping to a whole new level – audiobooks make it an adventure! 🛒📚 The playback controls are so responsive. No lag at all.
Baby Spell
ListenBook's customizable features, from playback speed to audio filters, cater to every audiobook lover's preferences. ListenBook's powerful audio downloading features make it easy to keep my content at my fingertips. Chapters make it so easy to pick up where I left off. No more hunting around. ListenBook has become my go-to workout companion. It keeps me motivated and entertained. Looping playback helps me revise and memorize complex topics effectively. A study essential!
Grave Digger
No more fighting over the radio during family trips – we're all hooked on audiobooks now. I've been able to tackle my reading list like never before, thanks to this app. 🎶 Music? Nah, I prefer immersing myself in captivating stories with this app! 🎶📖 Chapters make navigation a breeze. I can easily pick up where I left off.
German Coach
ListenBook's chapters, controls, and filters have taken my audiobook journey to new heights. Organization made simple – this app's efficient management of my audiobook collection ensures that every story is just a tap away. Convenience at its finest. 📖📱 Book groups feature keeps series and related titles together. Neat and tidy!
QuestWeaver
I'm blown away by ListenBook's ability to maintain audio quality even for formats like FLAC and AWB. Audiobooks have become my constant companions, and this app's seamless functionality and broad compatibility ensure every story is a captivating ride. 🌌🎧
Palomino
No more fighting over the radio during family trips – we're all hooked on audiobooks now. ListenBook is my go-to app for audiobooks. It's like having a personal assistant for my literary adventures. ListenBook Pro's unlimited audiobook length is a game-changer.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience