Book description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore.
About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Hidden Tree
The diverse selection of audiobooks has made me fall in love with storytelling all over again. Efficiency meets audiobooks – this app's functionality is a true standout. Controls are intuitive and user-friendly, making my audiobook experience seamless. I can’t believe how easy it is to manage my audiobook library with ListenBook. Highly recommended! The ability to play various audio formats without conversion is very convenient. ListenBook is a great app.
Ladybird
ListenBook's sharing options make it a breeze to connect with fellow audiobook enthusiasts and share recommendations. The interface is beautiful and functional. ListenBook is my go-to app for audiobooks. ListenBook’s bookmarking feature is incredibly useful. I never lose my place in a book.
Miss Nova
I've discovered authors I'd never heard of before, and now they're among my favorites. The statistics feature on ListenBook helps me track my audiobook consumption – a fantastic way to measure my progress. ListenBook's commitment to providing a high-quality audiobook experience is truly commendable. ListenBook's commitment to a seamless user experience is evident in its sleek design and intuitive controls.
Kazami of Truth
ListenBook's comprehensive format support makes it the ultimate companion for audiobook enthusiasts. ListenBook has become my workout companion of choice. It keeps me motivated and entertained during exercise.
Breezy Mustang
🎶📚 My new soundtrack? Audiobooks, of course! This app makes every day musical. 🎧🎶 Sharing audiobooks through AirDrop is a great way to spread the joy of storytelling with friends. ListenBook’s audio filters are great. The app provides a high-quality listening experience.
Geneva Cuffs
Thanks to ListenBook's binaural audio processing, my extended listening sessions are fatigue-free. This app has made me realize that I don't need a lot of time to read. The range of audio formats supported is incredible. No need to worry about file conversion.
Lime
Managing my audiobook collection is a pleasure thanks to this app's usability. Streamlined audiobook integration – this app's usability is truly impressive. Say goodbye to monotony – this app's diverse format support and intuitive controls have turned my daily activities into thrilling audiobook adventures. 📱🔊 ListenBook's sharing options make it easy to share the joy of captivating stories with friends and family.
Commando
The ability to change playback speed and audio volume on ListenBook gives me full control over my listening experience. Sharing audiobooks with friends is a thoughtful gesture that ListenBook makes seamless. Makes audiobook listening super easy and enjoyable. Thank you! This app is perfect for audiobook lovers. The interface is beautiful and easy to navigate.
NightWonka
I love that ListenBook supports a wide range of formats, making my library diverse. Audiobook immersion simplified – this app's ease of use is a true asset. This app is a game-changer for audiobook enthusiasts. The interface is intuitive, and the playback is seamless!
Indigo Red
If you love stories but have a busy schedule, this app is your solution! ListenBook's loop and shuffle playback options have made audiobook revisiting and studying a breeze.
Treasure Devil
ListenBook's features make it the ultimate audio companion for any audiobook enthusiast. ListenBook has made me fall in love with audiobooks all over again – it's a must-have app. I never thought I'd find an app that supports such a wide range of audiobook formats. ListenBook is a true gem! ListenBook's support for a variety of audio formats ensures that my audiobook collection is always accessible. ListenBook Pro's noise reduction feature has significantly enhanced my audio quality.
LerveDr
ListenBook's clean interface and organized layout make it a pleasure to browse through my audiobooks. Navigating through chapters has never been easier. It's a user-friendly delight. I love the ability to change the playback speed. It’s perfect for my needs.
360
Audiobooks on this app have made studying and learning a more enjoyable process. 💪 Boosting my productivity with this app's efficient multitasking features – audiobook enjoyment while I conquer my to-do list! 💼🎧 Audiobook magic at my fingertips! This app's comprehensive offerings, from statistics tracking to immersive audio processing, have breathed new life into my reading. 📚✨
Silent
This app's seamless integration with CarPlay and other devices has revolutionized my audiobook experience. With this app, I can seamlessly switch between audiobooks and real life. ListenBook Pro's noise reduction feature is like a magic wand that transforms even the noisiest environments into cozy listening spaces. Library organization has never been easier thanks to ListenBook. My collection is well-managed. ListenBook has all the features I need. My go-to audiobook app!
Sky Trinity
This app is my secret weapon for learning while I'm on the move. 💼 Balancing responsibilities with relaxation – audiobooks make even mundane tasks feel like an escape. 💻📖 Accessing literary treasures has never been this straightforward – thank you, app! Effortless audiobook management – this app's usability is a winner. Supports extensive playlists and bookmarks. Very user-friendly.
Clang Glyph
👀📚 Falling asleep to audiobooks has never been easier – this app's soothing voices 😴🎧 Seamless audiobook integration – this app's functionality is truly remarkable. The app is so versatile. It works with all my devices.
Skool
My commutes to work have transformed into exciting journeys thanks to this app. Who needs traditional books when you have this app? It's a game-changer. 🌟 This app is a game-changer – its intuitive design and seamless functionality make listening to audiobooks a joy. 🎉🎧
Cool Whip
I'm no longer missing out on great stories – this app fits perfectly into my lifestyle. With this app, reading has become an integral part of my daily routine.
Proper
I'm enjoying books I never thought I'd be interested in – all thanks to this app. The intuitive interface and seamless navigation make this app a joy to use. 🚗📖 Road trips have never been this entertaining – this app keeps me engaged on the highway! 🚙🎉 A perfectly acceptable audiobook that fulfilled its purpose. The narration was competent if not particularly memorable, and the production quality was standard for the genre. It served as decent background entertainment during mundane tasks.
Show Off
ListenBook has become my trusted companion, making even the busiest days enjoyable. I can't imagine my life without this app – it's my daily dose of literature. ListenBook's noise reduction feature in the Pro version is a testament to the app's commitment to audio quality. I'm impressed by the app's compatibility with CarPlay. It keeps me entertained on long drives. The app is very user-friendly. ListenBook makes listening to audiobooks a breeze.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience