Book description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreβusing the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore.
About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Sidewalk Enforcer
Accessing my favorite audiobooks has never been easier β this app's user-centric design and comprehensive features make it an absolute gem. π±π§ The noise reduction feature in ListenBook Pro is a game-changer for enjoying clear recordings. Tone adjustment adds a personalized touch to the narration, making the audiobook experience even more immersive. ListenBookβs audio quality is excellent. The app enhances my listening experience.
Mustard Centaur
This app's compatibility with various devices ensures that I can enjoy my audiobooks wherever I am. ListenBook Pro's tone adjustment feature is an innovative way to make each audiobook unique. The audio filters to adjust playback speed and volume are a fantastic addition for customizing my experience. ListenBookβs playback is smooth and reliable. I never have issues with audio quality.
Achilles Mountain
I'm hooked on this app β it's like Netflix for book lovers! The app's reliability and ease of use make it a true gem in the world of audiobooks. is a breeze. It's incredibly convenient for building my collection. ListenBook Pro is worth every penny. Unlimited audiobook length? Count me in!
Pepper
The selection of classics is a treasure trove for literature enthusiasts. ListenBook's compatibility with various formats has made it my go-to app for all audio content. I'm hooked on this app's ability to make reading fit into any moment. Smooth playback and great sound quality. ListenBook is my new favorite app! I love the chapter navigation feature. ListenBook makes it easy to find specific sections.
Golden Cougar
This app's playback controls and features make it a breeze to customize my listening experience. Navigating through chapters is a breeze. It's like the app knows what I need. Navigating through chapters is effortless with ListenBook. It's a user-friendly and intuitive experience.
Flashpoint
This app has made long flights and road trips so much more enjoyable. Has every feature I need. My top choice for audiobooks! The app is so easy to use. I was up and running in minutes.
Bad Badminton
This app has made 'reading' more versatile and enjoyable than ever. πββοΈπ Combining exercise and exploration β this app keeps me motivated on my daily jogs! πββοΈπ The app is constantly updated with new features. The developers really care.
Treasure Devil
The vast selection of titles on this app is a book lover's dream come true. ListenBook is fantastic! Supports every audiobook format I have. Super convenient! The statistics feature is brilliant. I love seeing how much time I spend on audiobooks with ListenBook. I canβt believe how easy it is to manage my audiobook library with ListenBook. Highly recommended!
Delicious Wing
The ListenBook app is a fantastic companion for my long walks, helping me learn and explore at the same time. I'm hooked on this app's intuitive features β from chapters to playback controls. This app's convenience and ease of use have transformed my screen time into productive learning sessions. Sharing audiobooks with friends is so easy with AirDrop. It's a great way to spread happiness.
Swedish Twizz
With this app, reading is no longer a task β it's a delightful habit. Kudos to the creators for crafting an app that understands audiobook lovers. With smooth playback and thoughtful design, it's a true companion for book enthusiasts. ππ The statistics tracking feature is very useful. ListenBook helps me keep track of my listening time.
Lady In Red
This app is a blessing for those with busy schedules β it's like time travel through stories. ππ Beating traffic blues with engaging audiobooks β driving has never been this fun! ππ§ Unlimited audiobook length with ListenBook Pro is a game-changer.
Sick Saurus
Audiobooks have brought a new level of enjoyment to my daily workout routine. This app has made literature accessible and engaging for all ages. The compatibility with Apple Watch is a game-changer. Controlling my audiobooks from my wrist is genius.
Scooby Did
ListenBook's dedication to enhancing the audiobook experience has made it my preferred app for listening to content on the go. This app has become my ultimate travel companion, ensuring that I'm always entertained and inspired. π± Turning my phone into a portal of endless stories β this app is pure magic! πβ¨ π± Carrying stories in my pocket β this app's convenience is a game-changer! πποΈ ListenBook Pro's unlimited audiobook length is a dream come true for those epic tales. It's like having a personal audiobook library in your pocket.
Shivers
I can't imagine my life without this app β it has made audiobook enjoyment effortless and convenient. I'm on a literary adventure wherever I go, all thanks to this app. Its extensive format support and effortless navigation make audiobook listening a breeze. ππ is a breeze. It's incredibly convenient for building my collection.
Omega Sub
I'm hooked on this app β it's like Netflix for book lovers! My workouts have become more enjoyable and productive with ListenBook's compatibility with Apple Watch.
Jade Fox
I appreciate the minimal ads β it's all about uninterrupted enjoyment. Kudos to the developers! ListenBook's support for binaural audio processing is a thoughtful touch that reduces listening fatigue. Audiobook multitasking made easy β this app's functionality is top-notch. Audiobook lovers, you need this app in your life. The innovative features, from audio filters to compatibility, enhance my reading journey. ππ§
Pepper
The convenience of switching between devices without losing my place is a lifesaver. πββοΈπ Running through chapters has never been smoother β the app's streamlined functionality keeps me on track with my reading goals. πββοΈπ§
Mother Hen
I can't thank this app enough for making my audiobook experience so effortless. From downloading to playback, it's a true companion for book lovers. ππ« Automated artwork and metadata retrieval make my audiobook library look organized and visually appealing.
Shivers
This app's user-friendly interface has made audiobook listening a breeze, even for a tech novice like me. π This app is a game-changer β its intuitive design and seamless functionality make listening to audiobooks a joy. ππ§ Looping playback is a study tool that I can't live without. It helps me master challenging content. With ListenBook Pro, I can enjoy super long audiobooks. It's fantastic!
DreadSherX
This app's compatibility with different formats has made my audiobook collection diverse and enjoyable. ListenBook Pro's unlimited audiobook length is a dream come true for those epic tales. It's like having a personal audiobook library in your pocket.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience