Book description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreβusing the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore.
About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Morbid Sugar
I can't believe how much more I'm able to read with the help of this app. Audiobooks on this app have made my morning rituals something to look forward to. This app's support for various formats and genres ensures that there's always something new to explore. Every moment is a chance to dive into a new adventure with this app. Its smart controls and comprehensive format support ensure that my audiobook journey is a seamless one. ππ§ The best app for audiobooks. Downloading and organizing files is super easy with ListenBook.
Mantis Queen
Audiobooks on this app have turned my travels into explorations of new narratives. Library organization is simplified with ListenBook. It's easy to keep my audiobooks neat and tidy. Tone adjustment adds a new layer of personalization to my audiobook experience. It's like having the narrator tailor the voice to my preferences.
Apex
π Rekindling my love for stories β this app's accessibility has reignited my passion! ππ π₯ Streamlined functionality that's music to my ears β audiobook enjoyment has reached a new level of convenience. π΅π Great for listening to a variety of content. Highly recommend!
Muzish
Changing the tone of the sound on ListenBook Pro adds a personalized touch to my audiobook experience. This app is a must-have for any book lover on the go β it's my daily companion. Supports a wide range of formats flawlessly. Very happy with it.
Dewdrop Doll
π§ββοΈβ Sipping tea and getting lost in stories β the ultimate way to unwind! π΅π Navigating audiobooks seamlessly β this app's design is top-notch. Sharing audiobooks with friends is so easy with AirDrop. It's a great way to spread happiness.
ButterQuest
This app has turned my household chores into moments of intellectual growth. ListenBook Pro's noise reduction feature is a blessing for clear listening in noisy environments. ListenBook's compatibility with various formats has made it my go-to app for all audio content. ListenBook has revolutionized my audio experience, making it both personalized and engaging. Audiobooks made convenient β this app's functionality is a true gift.
Papa Smurf
The chapters feature on ListenBook enhances my audiobook exploration β it's like flipping through pages. π Adding a touch of magic to mundane tasks β this app turns errands into epic quests! ππ Book groups help me keep series together and navigate my collection more efficiently. A great feature!
DanimalDaze
ListenBook Pro's noise reduction feature is a game-changer. It enhances the audio quality and ensures that I can immerse myself fully in the content. The equalizer is a great addition. It really enhances the audio quality. The subtle background music at key moments enhanced the experience without being distracting. More audiobooks should use this technique when appropriate!
Wooden German
ListenBook has reignited my love for storytelling and learning, one audio file at a time. With this app, I've discovered a new way to make my downtime more enriching and meaningful. Apple Watch compatibility adds a new level of convenience to my audiobook enjoyment. It's seamless control at my wrist. The app is very user-friendly. ListenBook makes listening to audiobooks a breeze. I love how ListenBook makes it easy to organize my audiobook library. The app supports all formats, and the import process is a breeze. The playback controls are responsive, and the sound quality is excellent. Highly recommend!
Red Woman
π Unleashing the power of audiobooks with this user-friendly app β it's like having a personal storyteller on demand! ππ₯ ListenBook's integration with CarPlay and Apple Watch is a seamless addition to my daily routine. The app is so versatile. It works with all my devices. This app is a must-have for anyone who loves audiobooks. The interface is intuitive, and the app supports all formats. I love the auto-bookmark featureβit saves my place automatically, so I never lose track. Highly recommend!
Liquid Science
I'd love to see more classic titles, but the current selection is already fantastic. Thanks to this app, listening to audiobooks has become a delightful habit. ListenBook's commitment to user experience shines through its thoughtful design and seamless functionality. Supports all my playlists and bookmarks. Very convenient.
New Cycle
Effortless and enriching β that's how I'd describe my experience with this app. Its smooth interface and thoughtful features redefine audiobook joy. π±π ListenBook's versatility with various audio formats means I can enjoy audiobooks from multiple sources effortlessly. I canβt believe how easy it is to manage my audiobook library with ListenBook. Highly recommended! The app is so easy to use. I was up and running in minutes. One of the best audiobooks Iβve heard! The story was compelling, and the narratorβs delivery added depth to every scene. I found myself looking for excuses to listen just a little longer. Will definitely revisit this one!
Acid Queen
Audiobooks have brought a new level of enjoyment to my daily workout routine. I'm constantly amazed by the vast selection β there's always something new to discover. With this app, I've found a way to turn every moment into an opportunity for learning and enrichment.
Handsome
Listening to audiobooks with my kids has become a cherished bonding activity. ποΈ The app's functionality is a true work of art β it enhances the audiobook experience and brings stories to life. ππ¨ Noise reduction is magic. I can finally enjoy dictaphone recordings without discomfort. I'm blown away by the app's performance. It's fast, reliable, and tailored for audiobook lovers. Downloading over WiFi saves so much time. Very efficient.
ThermalMode
ListenBook's dedication to delivering an exceptional experience is evident in every detail. This app has completely transformed my daily routine. I can't imagine my commute without it! With ListenBook Pro, long audiobooks are no problem. I love it! I appreciate the statistics feature. ListenBook helps me track my listening habits.
Lunar Treat
ListenBook has transformed my daily rituals into cherished opportunities for personal growth. User-centric audiobook joy β this app's ease of use is impressive. Adjusting playback speed has given me greater control over my audiobook experience. I can optimize my learning and enjoyment by customizing the pacing.
Raid Bucker
This app is my secret weapon for learning while I'm on the move. Every moment is a chance to dive into a new adventure with this app. Its smart controls and comprehensive format support ensure that my audiobook journey is a seamless one. ππ§
Bruh
Sharing audiobooks through AirDrop is a wonderful way to share the joy of storytelling with friends, sparking engaging conversations and connections that transcend boundaries. The best app for audiobooks. Downloading and organizing files is super easy with ListenBook. The app is perfect for people who love to listen to books while commuting.
JigKraken
π Unleashing the power of audiobooks with this user-friendly app β it's like having a personal storyteller on demand! ππ₯ π₯ Streamlined functionality that's music to my ears β audiobook enjoyment has reached a new level of convenience. π΅π The attention to detail is commendable. Artwork and metadata are sorted automatically. Sharing audiobooks with friends through AirDrop is a fun way to spread the joy. The app never crashes. Itβs reliable and stable.
Shade Nightman
ListenBook's library organization and Book Groups feature make it easy to keep my audiobooks organized and accessible. This app has introduced me to genres I never thought I'd enjoy β it's eye-opening. Automated artwork and metadata retrieval make my audiobook library look organized and visually appealing.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience