Book description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore.
About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Lightening Trip
Thanks for making my daily commute to work enjoyable and engaging! Auto-rewind feature is extremely helpful. Great functionality.
Wonder Lady
With ListenBook, I've rediscovered my love for audiobooks. The binaural audio processing is a game-changer for comfortable, fatigue-free listening. The compatibility with Apple Watch is a huge plus. I can control my audiobooks from my wrist! This app is perfect for anyone who loves audiobooks. The interface is sleek and modern, and the playback controls are super responsive. I also appreciate the cloud integration, which lets me access my books from anywhere. Great work!
Thumb Candy
Audiobooks have become a source of inspiration and motivation, thanks to this app. ListenBook has made me fall in love with audiobooks all over again – it's a must-have app. With this app, I've turned mundane tasks into moments of inspiration and education – it's brilliant!
DragonBlood
Finally, a way to enjoy literature on the go without straining my eyes. This app has become my loyal companion during travels and relaxation times. Organizing my audiobook library has never been easier. The app keeps everything tidy.
Red Heroine
⭐️ This app's functionality is a symphony of efficiency – I'm savoring stories with ease, even on the busiest days. 🎶📖 I've listened to hundreds of audiobooks and this narrator is now in my top 5. Their timing and inflection were masterful. Never a dull moment in the entire performance.
Overrun
The extensive audiobook collection for children is a blessing for my little ones. I'm amazed at how this app has made my daily routines more enjoyable and intellectually stimulating. 🎉 An app that turns house chores into exciting adventures – count me in! 🧹📖 ListenBook has redefined how I enjoy audiobooks. It's an essential tool for my literary pursuits.
DreamDasher
ListenBook has revolutionized my audio experience, making it both personalized and engaging. This app's seamless integration with my devices has made audiobook listening a hassle-free experience. 🎙️ Elevating grocery shopping to a whole new level – audiobooks make it an adventure! 🛒📚 Kudos to the developers for optimizing this app for iOS 16. It runs like a dream on my device.
Wooden German
👀📚 Embarking on literary journeys even with my eyes closed – bedtime stories have taken a new form with this app! 😴🎧 The range of supported formats is impressive. No more converting files! The adjustable playback speed feature is a true innovation. It adds a personalized touch to my listening. Packed with useful features. ListenBook is my favorite audiobook app.
Freaky Ratbuster
With ListenBook, I can now enjoy my favorite audiobooks and speeches with the utmost comfort and convenience. ListenBook's beautiful layout and quick access to chapters make navigation effortless. I'm hooked on this app's ease of use – it's a reader's dream come true. ListenBook’s interface is clean and intuitive. It’s a joy to use.
ThoughtTrailblazer
Audiobook immersion without fuss – this app's ease of use is commendable. ListenBook's Pro version is worth every penny. The noise reduction feature makes even noisy environments an ideal place for immersive listening. The app's compatibility with CarPlay adds an extra layer of convenience, especially during road trips.
BloodEater
I've become a more empathetic listener thanks to the emotional depth of audiobooks. Audiobooks on this app have made my daily walks a time of reflection and inspiration. The interface is sleek and intuitive, making my audiobook experience a joy.
Rummy Stickers
ListenBook's commitment to enhancing the audiobook experience is evident in its thoughtful features and design. I can't stop raving about this app – it's like having a personal library in my pocket. This app's support for various formats ensures that I can enjoy my audiobooks without any hassle. The app is perfect for people with visual impairments. It’s so easy to navigate.
Bambi Wings
I've fallen in love with literature all over again, thanks to this incredible app. Thanks to this app, listening to audiobooks has become a delightful habit. 💼 Merging work and pleasure – audiobooks keep me company during house admin tasks! 💻🎧
Napoleonic Haze
I'm rediscovering my love for literature through this app – it's revitalizing. Noise reduction and voice tone adjustment are excellent additions.
Miss Murder
Kudos to ListenBook for optimizing the app for iOS 16 – it shows their dedication to excellence. 💪 Achieving double wins – workouts become invigorating with stories to fuel my motivation! 💪🎧 Revolutionizing the way I enjoy stories – this app's seamless playback and intuitive controls make it a must-have for every book enthusiast. 📱🎧 The automatic extraction of artwork and metadata adds a professional touch to my audiobook library. Not bad, but not amazing either. The narrator’s voice was pleasant, though some parts felt a bit rushed. The story had its moments, but I wouldn’t necessarily recommend it over similar titles in the genre.
Risen
ListenBook's thoughtful inclusion of chapters, controls, and filters has enhanced my audiobook experience. is a time-saver. It's convenient for accessing my content.
Gro
Finally, an app that lets me enjoy my personal audiobooks, lectures, and speeches effortlessly. Audiobook excellence made simple – this app's functionality is a true asset. ListenBook has become an essential part of my daily routine. It's like my personal audiobook oasis.
Steel Heart
The customer support team is responsive and always ready to assist. ⏰ Early mornings have become my favorite time to listen to audiobooks – energizing! 🌅🎧 Adjusting the tone of the voice is a game-changer. It's like customizing my listening experience. The app is so reliable. I’ve never had any issues with it. This audiobook was an absolute pleasure to listen to! The narrator's voice was rich and expressive, perfectly capturing the tone of the material. I found myself completely immersed in the story, often sitting in my car longer than necessary just to hear what happened next. The production quality was excellent with clear audio throughout.
ShadowDancer
This app's support for various formats has made my audiobook collection even more diverse and exciting. 🚶♂️🌟 Strolling through captivating narratives has never been easier – this app's intuitive controls make audiobook listening a delight. 🎧🏞️ The auto-rewind feature is a thoughtful addition that enhances my listening journey. I appreciate it! AirDrop sharing makes it easy to share audiobooks with friends. ListenBook is a game-changer for audiobook lovers. The app supports all formats, and the import process is seamless. I love the playback history feature—it’s so easy to revisit my favorite parts. Highly recommend this app!
BearDrift
Kudos to the developers for crafting an app that understands readers' needs. The smooth playback and sleek design are pure perfection. 📚👏 I don't have strong feelings about this one either way. The narration was competent but forgettable. The story itself was more engaging than the performance.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience