Book description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreβusing the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore.
About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Omega Sub
Audiobooks have become a part of my self-care routine, thanks to this app. ππ Beating traffic blues with engaging audiobooks β driving has never been this fun! ππ§ ListenBook has seamlessly integrated into my daily routine, enhancing my workouts, commutes, and moments of relaxation. It's a true companion. The app is very easy to use. ListenBook makes managing my audiobook library simple.
Troubadour
User-friendly audiobook experience β this app's design is a standout. The automatic extraction of artwork and metadata adds a professional touch to my audiobook collection. Adjusting the tone of the voice is an innovative feature that sets this app apart.
Spoiler Betty
The chapters feature on ListenBook enhances my audiobook exploration β it's like flipping through pages. The automatic extraction of artwork and metadata adds a professional touch to my audiobook library. The statistics tracking feature is very useful. ListenBook helps me keep track of my listening time.
Silver Rose
Audiobooks have made my commutes so much more enjoyable, and I'm always excited to listen. ListenBook's dedication to optimizing for iOS 16 ensures a seamless experience on the latest devices. Downloading over WiFi saves so much time. Very efficient. Perfect for listening to educational content. Highly recommend!
Doll Champagne
ListenBook is my daily companion, turning mundane tasks into exciting audio adventures. With this app, my daily commute has transformed into an engaging journey through captivating stories. ListenBook has redefined my workout routine. The controls are so user-friendly. Automated metadata extraction is a time-saver. My library is so organized now. Sharing audiobooks with friends through AirDrop is a fun way to connect over shared interests.
Infinite Hole
ListenBook's versatile features have made my audiobook experience more enjoyable than ever. ListenBook's intuitive design and thoughtful features have made my audiobook experience delightful. I'm grateful for this app β it's made reading a part of my everyday life.
Succubus In Training
ListenBook's support for various download methods and audio formats ensures that I can always find what I'm looking for. I can't imagine a day without this app β it has made my audiobook journey effortless and rewarding. This app has made me realize that I don't need a lot of time to read. ListenBook's compatibility with various audio formats is impressive. From MP3 to FLAC, it handles them all flawlessly.
RedMouth
This app has turned even my mundane tasks into exciting learning opportunities. ListenBook's audio filters and controls have turned my listening into a personalized experience.
Lucifurious
ListenBook has brought a whole new level of convenience and enjoyment to my audiobook experience. πΆββοΈπ± I'm exploring new worlds while on the move, all thanks to this app's seamless functionality. ποΈπ The book groups feature is a thoughtful addition. It helps me keep my series and related titles together. ListenBook has broadened my horizons by introducing me to a diverse range of audiobooks. It's a gateway to endless knowledge, entertainment, and inspiration. Beautiful design and intuitive interface. Very pleased.
Snow Pharaoh
The range of self-help and personal development audiobooks is truly enriching. I can't get enough of this app's intuitive design and user-friendly interface. Effortless audiobook management β this app's usability is a winner. My audiobook collection has never been more organized. Library management is a breeze. Adjusting the tone of the voice is a game-changer. It's like customizing my listening experience.
Red Pepper
ππ Rekindling my passion for books β this app has sparked a reading revolution in my daily life! π₯π Efficiency meets audiobooks β this app's functionality is a perfect match. As a busy individual, I appreciate ListenBook's versatility in downloading audio files from various sources. It's a time-saver for sure! ListenBook's support for playlists in the CUE format makes organizing and enjoying audiobook series a delightful experience.
Boost
This app's ease of use has made reading an integral part of my everyday life. π§ββοΈβ Sipping tea and getting lost in stories β the ultimate way to unwind! π΅π
FlyGuardX
ListenBook has turned my ordinary moments into extraordinary journeys of the mind. Gone are the days of fumbling with different formats β this app's comprehensive support ensures I can enjoy any audiobook without a hitch. ππ With support for various formats, I can finally listen to my diverse audiobook collection. ListenBookβs playback is silky-smooth. The app never glitches. ListenBookβs playback is silky-smooth. The app never glitches.
Berry Succubus
This app has added a new layer of enjoyment to my downtime β I'm truly grateful. Audiobook immersion simplified β this app's ease of use is a true asset. Noise reduction and voice tone adjustment are excellent additions.
Trash
Changing the tone of the sound on ListenBook Pro is a unique feature that adds a personal touch to my listening. ListenBook is a must-have for any audiobook enthusiast. It's reliable, efficient, and a pleasure to use. ListenBookβs support for CarPlay is great. I can listen to audiobooks in my car easily.
57 Pixels
The statistics feature on ListenBook helps me track my audiobook consumption β a fantastic way to measure my progress. ππ Transforming traffic jams into opportunities for literary exploration β this app keeps me engaged on the road! ππ§ Sharing audiobooks with friends through AirDrop is a fun way to connect over shared interests. Packed with useful features. My favorite audiobook app!
Pitfall Whiskers
I can't believe I waited this long to discover the joy of audiobooks through this app. π Dancing through chores with audiobooks β this app turns cleaning into a lively and literary affair! πΆπ I'm on a literary adventure wherever I go, all thanks to this app. Its extensive format support and effortless navigation make audiobook listening a breeze. ππ
Shwatson
This app's compatibility with various devices ensures that I can enjoy my audiobooks wherever I am. This app has made my daily walks a time for both exercise and learning. π Dancing through chores with audiobooks β this app turns cleaning into a lively and literary affair! πΆπ
Romance Princess
My kids are hooked on the children's audiobook collection β it's a parenting win! ListenBook has enriched my life with a diverse range of content, all at my fingertips. Audiobook adventures simplified β this app's functionality is a revelation. The ability to play various audio formats without conversion is amazing. ListenBook is top-notch.
Hobo Samurai
This app's playback controls and features make it a breeze to customize my listening experience. This app's versatility and convenience have transformed my screen time into a productive reading journey. πββοΈπ Combining exercise and exploration β audiobooks make my runs more exciting! πββοΈπ§ ListenBook's compatibility with CarPlay is a huge plus during long drives.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience