Book description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore.
About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Copilot
This app has added a new layer of enjoyment to my downtime – I'm truly grateful. Gone are the days of fumbling with different formats – this app's comprehensive support ensures I can enjoy any audiobook without a hitch. 🎉🔊 The app is perfect for long flights. It keeps me entertained the whole time.
Emerald Vine
ListenBook's compatibility with various formats has made it my go-to app for all audio content. The app is very user-friendly. ListenBook makes listening to audiobooks a breeze. This app is a game-changer for audiobook lovers! The interface is clean and easy to use.
Flotsams54
ListenBook's powerful audio downloading features are a game-changer – I can have my audiobooks ready in no time. This app has made my daily walks a time for both exercise and learning. 🌌 Elevating my reading routine – this app's functionality is the key to unlocking new worlds of storytelling. 📚🔑 The app's attention to detail is commendable. It's evident in every feature.
Scuffs
I'm addicted to the personalized recommendations – it's like the app knows me! I'm amazed at how this app seamlessly integrates with my daily routine. Audiobook enjoyment redefined – this app's design focuses on the essentials.
Mad Viral
ListenBook's unlimited length of audiobooks with the Pro version is a fantastic value for avid listeners. This app's customizable features, from playback speed to filters, are fantastic. With this app, I can seamlessly switch between audiobooks and real life. This app is a must-have for anyone who loves audiobooks. The interface is intuitive, and the app supports all formats. I love the auto-bookmark feature—it saves my place automatically, so I never lose track. Highly recommend! This app is perfect for anyone who loves audiobooks. The interface is sleek and modern, and the playback controls are super responsive. I also appreciate the cloud integration, which lets me access my books from anywhere. Great work!
HedgeH0g2
I'm impressed by ListenBook's ability to extract artwork and metadata automatically. Looping playback is a study aid sent from heaven. It's helping me ace my exams!
Blistered Outlaw
ListenBook has made my daily activities more interesting and meaningful – I'm hooked! Library organization is simplified with ListenBook. It's easy to keep my audiobooks neat and tidy.
Fire Queen
This app's user-friendly interface has made audiobook listening a breeze, even for a tech novice like me. Download options are plenty – I can get my audiobooks from various sources hassle-free. Sharing audiobooks with friends through AirDrop is a fun and interactive way to bond over stories. A functional audiobook. It kept me entertained, but I wasn’t blown away. The narrator’s performance was competent, though some emotional scenes fell a bit flat.
LerveDr
🌟 Making every moment count – this app turns everyday activities into a reading adventure! 📚💫 ListenBook's audio filters are a valuable tool for customizing my audiobook playback to perfection. ListenBook Pro's noise reduction is a lifesaver. I can hear clearly even in noisy environments.
Snowflake Pixie
With this app, I've found a way to make long flights and road trips more enjoyable and enlightening. is a breeze. It's incredibly convenient for building my collection.
Feral Filly
I love how this app allows me to enjoy books even when I'm on the move. I'm amazed at how this app has made my daily routines more enjoyable and intellectually stimulating. I'm impressed by the app's compatibility with CarPlay. It keeps me entertained on long drives. ListenBook is packed with useful features. It’s the best audiobook app I’ve used.
Tall Sally
This app's customizable features, like playback speed and bookmarks, have transformed my experience. My workouts have become more enjoyable and productive with ListenBook's compatibility with Apple Watch.
Barbera Shift
This app's support for various formats ensures that I can enjoy my audiobooks without any hassle. I've never experienced such silky-smooth playback even with high-quality FLAC files.
Morbid Angel
Navigating audiobooks seamlessly – this app's design is a true winner. I've never experienced such a smooth audiobook player. The playback is seamless. Navigating through chapters is a breeze. It's like having a personal reading guide. ListenBook’s design is sleek and modern. The app is a pleasure to use.
Firefly
Audiobooks have made my workouts more enjoyable, and I'm seeing results! Sharing audiobooks with friends is a blast. AirDrop makes it seamless. Looping playback is a game-changer for my study routine. It helps me retain information effectively. ListenBook has all the features I need in an audiobook app. My top choice!
Frosty
ListenBook's compatibility with CarPlay and Apple Watch, combined with its chapters, controls, and filters, make it the ultimate audiobook app! This app's seamless integration with my devices has made audiobook listening a hassle-free experience. Binaural audio processing is amazing. Reduced my listening fatigue significantly. I’ve been using ListenBook for months, and it’s been a fantastic experience. The app is lightweight, doesn’t drain my battery, and works perfectly in the background. The equalizer and voice boost features are amazing. Highly recommend!
Lady Petal
I can't get enough of the celebrity narrators – they add a unique charm to each book. Audiobook enthusiasts, rejoice! This app is your new best friend. Downloading over WiFi is quick and efficient. Saves a lot of time.
ManManMan
I'm grateful for ListenBook's support for a wide range of formats, making it a one-stop solution for audio content. Library organization and book groups make managing my audiobook collection a breeze. I love the download options. ListenBook gives me so many ways to get my audiobooks onto my device. The app is perfect for people who love to multitask. I can listen while cooking.
Atlantic Rim
ListenBook's support for binaural audio processing is a thoughtful touch that reduces listening fatigue. ListenBook's support for a wide range of formats means I can listen to all my favorite content without worries. I'm blown away by the quality of narration on this app – it's like being in the story. I’ve tried many audiobook players, and this one is by far the best.
Gumby Train
I'm hooked on this app – it's my escape to different worlds and adventures. Effortless audiobook exploration – this app's design is a reader's dream. Download options are plenty – I can get my audiobooks from various sources hassle-free. ListenBook’s playback is smooth and reliable. I never have issues with audio quality.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience