Book description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore.
About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Breezy Mustang
Background play feature lets me multitask while enjoying a book – brilliant! With ListenBook, I can listen to my favorite audiobooks and speeches with maximum comfort and convenience. I can't imagine my life without this app – it's my daily dose of literature. Audiobook pleasure without the fuss – this app's functionality is top-notch. Bookmarks have become my study companion. I can easily revisit important passages in my audiobooks.
Omega Sub
ListenBook's support for various audio formats means I never have to worry about compatibility issues. This app's sleek design and effortless navigation have made my audiobook journey a true delight. With this app, I've turned my everyday moments into meaningful opportunities for growth and learning. ListenBook's audio filters are a valuable tool for customizing my audiobook playback to perfection.
Super Flick
The captivating narrators make each story come alive in a unique way. ListenBook has brought a whole new level of convenience and enjoyment to my audiobook experience. I can't imagine my daily routine without ListenBook's intuitive layout and easy-to-access controls. ListenBook's versatile features have made my audiobook experience more enjoyable than ever. Navigating chapters and genres is a breeze with this app's functionality.
Impulse
I'm hooked on this app – it's my escape to different worlds and adventures. Audiobooks on this app have transformed my daily routines into engaging experiences. 🌟 Adding excitement to everyday tasks – this app is my partner in productivity! 📚🚀 ListenBook Pro's noise reduction feature is like a magical spell that transports me into the heart of the story.
Frosty
This audiobook app is an absolute lifesaver! It brings my favorite stories to life with unparalleled convenience. Thanks to ListenBook, downloading audiobooks is a hassle-free process, regardless of the source. Noise reduction and voice tone adjustment enhance the listening experience significantly.
Hightower
The ability to switch between different books effortlessly is a major plus. Efficiency meets audiobooks – this app's functionality is a true triumph.
Baked ZD
ListenBook's dedication to delivering a high-quality playback experience sets it apart from other apps. ListenBook Pro's tone adjustment feature is fascinating. I can alter the reader's voice to match my mood—what a creative addition! Supports all my playlists and bookmarks seamlessly. Very convenient.
Snow Hound
This app's compatibility with various devices ensures that I can enjoy my audiobooks wherever I go. ListenBook's extensive format support makes it the ultimate audiobook app for any audiobook lover. Listening statistics are a great motivator. Love this feature!
Twisty Dew
With this app, reading is no longer confined to a specific time or place. 👀📚 Embarking on literary journeys even with my eyes closed – bedtime stories have taken a new form with this app! 😴🎧 ListenBook has broadened my horizons by introducing me to a diverse range of audiobooks. It's a gateway to endless knowledge, entertainment, and inspiration.
Infinite Hole
Being able to customize the listening duration is perfect for quick breaks. Sharing audiobooks with friends through AirDrop and Sharing on ListenBook Pro is a fantastic way to spread the joy of audiobooks. With this app, reading has become an integral part of my daily routine. Audiobooks on demand – this app's functionality is a true technological gem. Solid performance overall though some character voices sounded too similar. I occasionally got confused about who was speaking in dialogue-heavy scenes.
Low Voltage
ListenBook's chapters, controls, and filters have taken my audiobook journey to new heights. ListenBook's commitment to a user-friendly interface and intuitive controls is evident in every aspect of the app.
Noisy Girl
I love how this app makes even the most mundane tasks exciting with audio stories. With this app, I can devour books like never before – it's incredibly efficient. The app is perfect for road trips. It keeps me entertained for hours. Perfect narration for this genre! The voice actor’s tone matched the atmosphere of the book, enhancing the overall experience. No complaints—just a smooth, enjoyable listen from beginning to end.
Bowler
ListenBook's comprehensive support for a wide range of audio formats sets it apart from other audiobook apps. ListenBook's support for various download methods means I can access my content in the way that suits me best. ListenBook's statistics feature is both enlightening and motivating. It's incredible to see the time I've invested in learning through audiobooks. The interface is beautiful and functional. ListenBook is my go-to app for audiobooks.
Princess Dove
This app has turned my cooking sessions into culinary adventures with a side of stories. Efficiency meets audiobooks – this app's functionality is a true triumph. ListenBook's controls for looping and shuffling playback have made studying and revisiting content a breeze.
Moon Laser
ListenBook's support for CarPlay and Apple Watch makes it an essential companion for my daily commutes and workouts. It's convenience at its finest! ListenBook has revolutionized my audiobook experience. I can't imagine going back! Adjusting the tone of the voice is a novel feature that allows for a personalized listening experience. Adjustable playback speed and volume controls are fantastic features.
Eye Devil
This app has made my downtime so much more productive and enjoyable. Audiobook multitasking simplified – this app's functionality is a triumph.
Bazooka Har-de-har
The convenience of switching between devices without losing my place is a lifesaver. I'm blown away by ListenBook's ability to play diverse formats flawlessly – it's a game-changer. Effortless audiobook exploration – this app's functionality is a true delight.
Canine Hannibal
Thanks to this app, listening to audiobooks has become a delightful habit. I can't believe I waited this long to discover the joy of audiobooks through this app.
Fiend Oblivion
The app's ability to extract artwork and metadata automatically is a huge time-saver. Library organization has never been easier thanks to ListenBook. My collection is well-managed. Sharing audiobooks with friends through AirDrop is a delightful way to share the joy of storytelling. Noise reduction and voice tone changing are brilliant features.
VPR
This app has transformed my daily routine into moments of literary delight. ⏰ Waking up to audiobooks – mornings have never been this magical and inspiring! ☀️🎧 ListenBook's attention to detail is commendable. Every aspect of the app is well-crafted. Playback speed and volume controls are fantastic.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience