Book description
Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tensión puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar rápidamente. En Switch, los hermanos Heath muestran cómo personas normales y corrientes han unido estas dos mentes, logrando espectaculares resultados: ● La directora quien ayudó a Target, a pesar de ser una compañía minorista regional que facturaba tres billones de dólares, a convertirise en un gigante de más de 63 billones dólares. ● La directora de servicios clínicos que, junto con su equipo de enfermeras, logró reducir drásticamente los errores en la administración de medicamentos en su hospital. ● El director de atención al cliente que transformó a su compañía de una que ignoraba totalmente el servicio al cliente a ser una compañía definida por él. En este convincente relato, los Heath reúnen décadas de investigación en los campos de psicología, sociología y negocios entre muchos otros, para explicar por qué cambiar es tan difícil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que tú quieras, tanto si tu interés se centra en cambiar el mundo como en cambiar tu cintura. ENGLISH DESCRIPTION Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
About the Author
Chip Heath es el profesor de Comportamiento Organizacional "Thrive Foundation for the Youth" en la escuela de negocios de la Universidad de Standford. Dan Heath es un senior fellow en el Centro para la promoción del empresariado social (CASE, por sus siglas en inglés) de la Universidad de Duke. Juntos, son los autores del bestseller nacional Made to Stick: Why Some Ideas Survive and Others Die. Escriben una columna regular en la revista Fast Company, y han aparecido en Today, Morning Edition de NPR, MSNBC y CNBC, así como en las revistas Time, People y US News and World Report.
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Frenzy
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As a language learner, this app has been invaluable in improving my listening skills. ListenBook's compatibility with CarPlay and Apple Watch enhances my audiobook experience during daily activities.
Freesia
I can't get enough of this app's user-friendly interface – it's a true delight. Adjusting the tone of the narrator's voice adds a layer of personalization that I never knew I needed. Middle-of-the-road experience. The audiobook was fine—good narration, decent story—but it didn’t leave a lasting impression. If you’re looking for something low-commitment, this works.
Granola
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Tough Nut
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Bazooka Har-de-har
I can't get enough of this app – it's like having a personal library with me. The auto-rewind feature is a small detail that enhances my listening experience. It's these thoughtful touches that matter! AirDrop sharing makes it easy to share audiobooks. Great feature! This audiobook made my workouts fly by! The engaging narration kept me motivated to keep listening, which meant longer gym sessions. The narrator's energy matched the material perfectly - upbeat when needed, somber when appropriate. A great example of how narration can enhance text. The narration elevated an already good book to greatness! The performer's subtle vocal variations conveyed nuance I might have missed while reading. Their ability to maintain consistent character voices across many hours was impressive. Technical quality was flawless throughout.
Kickstart
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VileHero
The fact that ListenBook supports a wide range of formats without DRM protection is a huge win. The fact that ListenBook doesn't just play, but enhances audio quality, is truly remarkable.
Duke Electro
User-friendly brilliance! This app's functionality enhances my audiobook experience. Navigating audiobooks with ease – this app's functionality is a standout. The detailed listening stats are fantastic. Helps me keep track of my progress. I love the ability to customize the skip buttons. It’s so convenient. I love how ListenBook makes it easy to organize my audiobook library. The app supports all formats, and the import process is a breeze. The playback controls are responsive, and the sound quality is excellent. Highly recommend!
Spicy Thunder
ListenBook's detailed statistics feature helps me keep track of my listening habits. It's amazing to see how much I've learned from all those audiobooks! Love the silky-smooth playback and easy-to-use interface. ListenBook is the best! Listening stats feature keeps me on track with my audiobook goals. Love it! The playback history is a great feature. I can easily revisit my favorite parts. The sound quality is excellent. It feels like I’m in the story.
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Trip
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Jack Cassidy
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Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience