Book description
Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tensión puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar rápidamente. En Switch, los hermanos Heath muestran cómo personas normales y corrientes han unido estas dos mentes, logrando espectaculares resultados: La directora quien ayudó a Target, a pesar de ser una compañía minorista regional que facturaba tres billones de dólares, a convertirise en un gigante de más de 63 billones dólares. La directora de servicios clínicos que, junto con su equipo de enfermeras, logró reducir drásticamente los errores en la administración de medicamentos en su hospital. El director de atención al cliente que transformó a su compañía de una que ignoraba totalmente el servicio al cliente a ser una compañía definida por él. En este convincente relato, los Heath reúnen décadas de investigación en los campos de psicología, sociología y negocios entre muchos otros, para explicar por qué cambiar es tan difícil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que tú quieras, tanto si tu interés se centra en cambiar el mundo como en cambiar tu cintura. ENGLISH DESCRIPTION Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
About the Author
Chip Heath es el profesor de Comportamiento Organizacional "Thrive Foundation for the Youth" en la escuela de negocios de la Universidad de Standford. Dan Heath es un senior fellow en el Centro para la promoción del empresariado social (CASE, por sus siglas en inglés) de la Universidad de Duke. Juntos, son los autores del bestseller nacional Made to Stick: Why Some Ideas Survive and Others Die. Escriben una columna regular en la revista Fast Company, y han aparecido en Today, Morning Edition de NPR, MSNBC y CNBC, así como en las revistas Time, People y US News and World Report.
Titanium Ladybug
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Loot
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ByteBard
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Little Cobra
Download options are plenty – I can get my audiobooks from various sources hassle-free. Tone adjustment is so cool. It's like customizing the reader's voice to my liking. Automatic metadata retrieval is a neat touch. My library is well-organized. ListenBook is my go-to app for audiobooks. It's like having a personal assistant for my literary adventures. It was fine. The narrator did an adequate job but nothing about the performance particularly stood out to me. Got me through my commute though.
Mad Robin
ListenBook's commitment to providing a smooth and enjoyable listening experience is evident in every detail. Looping playback is a study aid sent from heaven. It's helping me ace my exams!
Washer
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BlacKitten
Chapters make navigation a breeze. I can easily pick up where I left off. ListenBook’s support for CarPlay is great. I can listen to audiobooks in my car easily.
The Flying Mouse
This app has become my go-to companion, making my daily routine more exciting and insightful. ListenBook's loop and shuffle playback options have made audiobook revisiting and studying a breeze.
180
The app's customization options allow me to tailor the listening experience to my liking. This app's versatility and convenience have transformed my screen time into a productive reading journey. 💼 Merging work and pleasure – audiobooks keep me company during house admin tasks! 💻🎧 The audio filters in ListenBook allow me to customize my listening experience. Speed up or slow down playback—it's all up to me! The adjustable playback speed is a secret weapon for getting through educational content faster.
Undergrad
ListenBook's extensive statistics feature adds a new level of insight to my audiobook habits. 🎉 Rekindling my love for reading – this app has reintroduced me to the joy of books in a whole new way. 📚🔥 Efficient audiobook enjoyment – this app's functionality is a revelation. Audiobook pleasure simplified – this app's design is a true winner. ListenBook has rekindled my passion for learning. I'm exploring new topics every day.
ChatterChampion
The selection of classics is a treasure trove for literature enthusiasts. Audiobook joy made simple – this app's ease of use is a true marvel. Downloading audio from network devices is a brilliant feature. It's incredibly convenient. The ability to play various audio formats without conversion is very convenient. ListenBook is a great app.
Rink Ruler
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Girl Brownie
ListenBook has become my go-to audiobook app. It's dependable, user-friendly, and enhances every listening session. Supports all my playlists and bookmarks perfectly.
New York Sixlet
🎧 This app has changed my reading game! Now I can 'read' while I work – genius! 📚💼 I've listened to hundreds of audiobooks and this narrator is now in my top 5. Their timing and inflection were masterful. Never a dull moment in the entire performance.
Delicious Wing
Effortlessly exploring new worlds – this app's design is user-centric and efficient. ListenBook is my go-to companion for immersive audiobook experiences. The ease of use and extensive format support make it a must-have! Bravo to the creators of this app – they've truly captured the essence of convenient audiobook enjoyment. The smooth playback and thoughtful design are a win. 📚👏 ListenBook's commitment to user experience shines through its thoughtful design and seamless functionality. What a delightful listening experience! The narrator's timing was impeccable, knowing exactly when to pause for effect or let the words flow. Their character voices were distinct yet natural - no over-the-top accents or distracting vocal tics. The audio quality was consistently excellent.
LoreLoomer
This app's simplicity has made me fall in love with books all over again. Audiobook enthusiasts, rejoice! This app's elegant design and robust functionality make it a must-have for anyone who loves to listen on the go. 🎧📱 Looping playback is an invaluable study tool. It helps me absorb complex information effortlessly.
Midas
Audiobooks on this app have expanded my horizons and introduced me to new ideas. 🎧 This app has changed my reading game! Now I can 'read' while I work – genius! 📚💼 Audiobook multitasking simplified – this app's functionality is a triumph. The app's compatibility with CarPlay has made my road trips so much more enjoyable. ListenBook has transformed my daily activities into opportunities for learning and enjoyment.
Emerald Goddess
ListenBook's extensive library and user-friendly interface have made it my go-to app. Audiobooks made simple – this app's functionality is a breath of fresh air.
Little Cobra
No more hassle with converting files – ListenBook supports a wide range of formats for a seamless listening experience. This app's library is a treasure trove – I'm always discovering new favorites. Audiobooks on this app have made my daily walks a time of reflection and inspiration. Audiobooks have never been this accessible and enjoyable. This app's compatibility with various formats and its emphasis on user experience have made it an essential tool for me. 📱🔊 This app is perfect for anyone who loves audiobooks. The interface is sleek and modern, and the playback controls are super responsive. I also appreciate the cloud integration, which lets me access my books from anywhere. Great work!
Racy Lion
ListenBook has reignited my love for storytelling and learning, one audio file at a time. 🎉 This app has ignited my passion for reading – I can't get enough of its convenience! 📚🔥 ListenBook has changed my audiobook game forever. No more format woes! I love the compatibility with iOS 16. The app runs smoothly and flawlessly.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience