Book description
Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tensión puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar rápidamente. En Switch, los hermanos Heath muestran cómo personas normales y corrientes han unido estas dos mentes, logrando espectaculares resultados: ● La directora quien ayudó a Target, a pesar de ser una compañía minorista regional que facturaba tres billones de dólares, a convertirise en un gigante de más de 63 billones dólares. ● La directora de servicios clínicos que, junto con su equipo de enfermeras, logró reducir drásticamente los errores en la administración de medicamentos en su hospital. ● El director de atención al cliente que transformó a su compañía de una que ignoraba totalmente el servicio al cliente a ser una compañía definida por él. En este convincente relato, los Heath reúnen décadas de investigación en los campos de psicología, sociología y negocios entre muchos otros, para explicar por qué cambiar es tan difícil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que tú quieras, tanto si tu interés se centra en cambiar el mundo como en cambiar tu cintura. ENGLISH DESCRIPTION Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
About the Author
Chip Heath es el profesor de Comportamiento Organizacional "Thrive Foundation for the Youth" en la escuela de negocios de la Universidad de Standford. Dan Heath es un senior fellow en el Centro para la promoción del empresariado social (CASE, por sus siglas en inglés) de la Universidad de Duke. Juntos, son los autores del bestseller nacional Made to Stick: Why Some Ideas Survive and Others Die. Escriben una columna regular en la revista Fast Company, y han aparecido en Today, Morning Edition de NPR, MSNBC y CNBC, así como en las revistas Time, People y US News and World Report.
Plegasus
ListenBook's comprehensive support for a wide range of audio formats sets it apart from other audiobook apps. ListenBook's intuitive controls and beautiful layout make my audiobook experience a delightful one. I'm blown away by how this app has made my commutes productive and my downtime entertaining. Great app! ListenBook supports so many formats, and the playback is always smooth.
Broomspun
Seamless audiobook integration – this app's design is remarkable. I love the chapter navigation feature. ListenBook makes it easy to find specific sections. The sleep timer is a lifesaver. I fall asleep listening to my books every night. The app is so versatile. It works with all my devices.
Rooster
ListenBook's drag and drop downloads from web browsers are a time-saving feature I can't live without. ListenBook has all the features I need. My go-to audiobook app! Auto-rewind feature is very useful. Excellent app!
SunVolt
Audiobooks have become my favorite workout companions, making exercise a breeze. This app's features, from bookmarking to customizable playback speed, are fantastic. The app's ability to extract artwork and metadata automatically is a huge time-saver. The app is very easy to use. ListenBook makes managing my audiobook library simple.
Ladybird
ListenBook has become my go-to audiobook app. It's dependable, user-friendly, and enhances every listening session. Sharing audiobooks with friends through AirDrop is a fun way to inspire others to read. ListenBook has become an essential part of my daily routine. It's like having a library on my phone! I love the ability to change the playback pitch. It’s a unique feature.
Drift
ListenBook's dedication to providing a smooth and enjoyable listening experience is evident in every aspect of the app. I love how this app allows me to enjoy books even when I'm on the move. As a busy individual, I appreciate ListenBook's versatility in downloading audio files from various sources. It's a time-saver for sure!
Stud Buster
With ListenBook, I've found a way to make the most of my free time while indulging in my love for audiobooks. ListenBook's support for various formats means I can explore a wide range of content without limitations. ListenBook has made my commutes more enjoyable, transforming them into learning sessions. 🛌 Bedtime stories for adults? Yes, please! This app is a dream come true. 🌙📚 The app is very easy to use. ListenBook makes managing my audiobook library simple.
Digital Equinox
ListenBook has turned my ordinary moments into extraordinary journeys of the mind. ListenBook's easy sharing options make it a breeze to introduce friends to my favorite audiobooks. Sharing is caring!
Danqqqqq
ListenBook's support for various download methods and audio formats ensures that I can always find what I'm looking for. 💪 Juggling tasks while enjoying stories has never been easier – this app's functionality is a multitasking marvel. 💼📖
Domino Combat
I'm amazed at how this app's features cater to audiobook enthusiasts' every need. ListenBook has rekindled my love for learning, one audio experience at a time.
Whip 2T
I love how this app makes even the most mundane tasks exciting with audio stories. This app's support for various formats and genres ensures that there's always something new to explore. I love how ListenBook makes it easy to organize my audiobook library. The app supports all formats, and the import process is a breeze. The playback controls are responsive, and the sound quality is excellent. Highly recommend!
Moon Radar
I can't imagine a day without this app – it has made my audiobook journey seamless and fulfilling. 🏡 Making house chores more enjoyable – audiobooks help me stay engaged while tidying up the living space. 🏠📚
Captain Peroxide
ListenBook has given me a renewed appreciation for audio content – it's my new favorite app. With this app, I'm rediscovering the joy of reading in the most convenient way. The playback speed adjustment is a game-changer for busy individuals. Time saver!
Kamikaze Granny
🏃♂️📚 I'm conquering literary marathons with ease, all thanks to this app's intuitive controls and smooth functionality. 📱📖 Chapters make navigation a breeze. I can easily pick up where I left off. Looping playback helps me immerse myself in the content. It's my secret study weapon. ListenBook has streamlined my audiobook experience. It's a must-have app for enthusiasts. Quick access to chapters and smooth playback. Excellent app!
Lady Q
The app's stability and reliability make it my go-to choice for audiobooks. This app is a book lover's dream come true – a vast library right at your fingertips. 🔥 Simplifying my reading routine – the app's functionality ensures I'm always one click away from literary adventures. 📚🔗
Dahlia
This app's compatibility with different formats ensures that no audiobook is off-limits – truly impressive. The app's compatibility with CarPlay is a fantastic bonus. It keeps me entertained during long drives. Packed with useful features. My favorite audiobook app! Auto-rewind is a very handy feature. Excellent app.
Hoboken Nightingale
ListenBook's support for various audio formats means I never have to worry about compatibility issues. ListenBook's dedication to delivering top-notch audio quality is evident in every detail.
Sylvester Eye
Listening to audiobooks on this app has become my favorite way to relax. Bookmarks are a lifesaver for audiobook lovers. They help me keep track of important moments. Navigating through chapters is a breeze. It's like having a personal reading guide. The app supports a wide range of formats. ListenBook is very versatile. This app is a must-have for anyone who loves audiobooks. The interface is intuitive, and the app supports all formats. I love the auto-bookmark feature—it saves my place automatically, so I never lose track. Highly recommend!
The Dude
With ListenBook, I've found a versatile and enjoyable way to listen to audiobooks and expand my knowledge. I'm blown away by the quality of narration on this app – it's like being in the story. The app's ability to extract artwork and metadata automatically is a huge time-saver.
Scrapper
Being able to customize the listening duration is perfect for quick breaks. The range of supported formats is impressive. No more converting files! Looping playback has taken my language learning to new heights. Highly recommended! The sleek and user-friendly interface makes navigating the app a breeze. It's a pleasure to use.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience