Book description
In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly. What sets this new Case Book apart is its practicality for today's marketers. Building on the solid foundation laid by the original book, The Accidental Marketer, the new Case Book delves even deeper into ten of the most pressing questions facing modern marketers today. These include contemporary issues like co-opetition, digital chokepoints (e.g., 'Uber-ization of industries), and the rise of B2B content marketing. Each question unfolds across the ten chapters, using real-world cases. Brimming with innovative ideas, each chapter highlights strategy tools that can be immediately applied to replicate the success of spotlighted companies. Readers have free access to these tools at the end of each chapter via QR codes and URLs. The tools can be used independently or used together to build a strategy. The Case Book draws on practical concepts and tools honed in strategy sessions conducted globally by the authors over the past 30 years. From leading executive programs at esteemed institutions like Columbia University and the California Institute of Technology (Caltech) to private engagements through their consulting firm, Impact Planning Group, authors Mary Abbazia, Tom Spitale, and Sean Welham bring a wealth of hands-on experience across diverse B2B industries. The tools and techniques have been instrumental for tens of thousands of marketers in a variety of industries, including medical devices, pharmaceuticals, industrial products, and financial services. They present a roadmap to glean customer insights, develop differentiated strategies, and execute initiatives with precision. This new Case Book was crafted from the authors' never-ending quest to discover what drives marketing success in the real world. Whether you're a returning fan after reading The Accidental Marketer or new to the authors' works, the Case Book can serve as both a mirror and a window-reflecting timeless truths and offering fresh perspectives.
Sir Shark
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Fatsy Bear
π Adding an extra layer of delight to cooking β this app turns meal prep into a culinary adventure with its audiobooks! π²π The interface is sleek and user-friendly. Makes navigating through chapters a breeze. Navigating chapters is a breeze with ListenBook. It's a user-friendly and seamless experience. The app is perfect for bedtime listening. The sleep timer is a must-have.
ThickSKN
The app's compatibility with CarPlay has made my road trips so much more enjoyable. ListenBookβs audio quality is excellent. The app enhances my listening experience.
Sofa King
This app has made audiobook listening an integral part of my daily routine β it's a habit I cherish. The app's performance is remarkable β it's fast, stable, and designed to cater to audiobook enthusiasts. It's a pleasure to use.
Day Hawk
I've become a more empathetic listener thanks to the emotional depth of audiobooks. Listening to audiobooks has become a ritual, thanks to this incredible app. With this app, I've turned my daily commutes into exciting journeys through the world of literature. β° Early mornings have become my favorite time to listen to audiobooks β energizing! π π§
White Dragon
The fact that ListenBook doesn't just play, but enhances audio quality, is truly remarkable. ListenBook's compatibility with CarPlay is a major convenience during road trips.
WanderWord
Navigating audiobooks seamlessly β this app's design is a true winner. Automatic metadata retrieval is a neat touch. My library is well-organized. The app is worth every penny. Itβs packed with features and works flawlessly.
Mother Night
The ListenBook app has transformed my device into a treasure trove of knowledge and entertainment. This app's convenience has turned my daily chores into moments of intellectual discovery β a win-win! The auto-rewind feature is a small detail that makes a big difference. It enhances my listening experience. Automated artwork and metadata extraction make my library look organized and visually appealing. The interface is beautiful and functional. ListenBook is my go-to app for audiobooks.
Demand Chopper
No more straining my eyes β this app lets me 'read' with my ears! My audiobook collection has never been more organized. Library management is a breeze. ListenBook is the ultimate audiobook player. The app supports all formats, and the import process is seamless. I love the playback history featureβitβs so easy to revisit my favorite parts. Highly recommend this app!
Sidewalk Enforcer
ListenBook has made my commutes more enjoyable, transforming them into learning sessions. Effortlessly exploring new worlds β this app's design is user-centric and efficient. ListenBook's intuitive layout and quick access to chapters make audiobook navigation a breeze. Looping playback is an invaluable study tool. It helps me absorb complex information effortlessly.
Darkside Isis
Bookmarks are a lifesaver for my study materials. I can easily revisit important sections. Elegant design and easy-to-navigate interface. Very pleased with ListenBook.
ByteBard
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Romance Guppy
This app has made me appreciate the art of storytelling even more. ListenBook has made my daily activities more interesting and meaningful β I'm hooked! I can't believe how convenient this app has made my reading experience. I love the ability to change the playback pitch. Itβs a unique feature.
Scuffs
The intuitive chapter navigation and quick access to controls make my audiobook experience seamless. Adjusting the tone of the narrator's voice is a unique touch β it's like having a personalized reading. ListenBook Pro's noise reduction feature enhances the audio quality to an impressive degree.
Bowler
My commutes to work have transformed into exciting journeys thanks to this app. Listening to audiobooks has become a ritual, thanks to this incredible app. I love how ListenBook makes it easy to organize my audiobook library. The app supports all formats, and the import process is a breeze. The playback controls are responsive, and the sound quality is excellent. Highly recommend! ListenBook is the best audiobook player Iβve ever used. The app is reliable, fast, and packed with features like customizable themes and playback speed. The sleep timer is a lifesaver for bedtime listening. Great job, developers!
Moon Radar
ListenBook's compatibility with CarPlay and Apple Watch integration ensures that I can enjoy my content wherever I go. I'm grateful for this app β it's made reading a part of my everyday life. Sharing audiobooks through AirDrop is a wonderful way to share the joy of storytelling with friends, sparking engaging conversations and connections that transcend boundaries. ListenBookβs interface is clean and intuitive. Itβs a joy to use.
Neophyte Believer
The narrators on this app are truly talented β they bring characters to life. The automatic extraction of artwork and metadata keeps my audiobook library organized and visually appealing. No need for file conversion is a game-changer. Love using ListenBook on my iPhone. ListenBookβs bookmarking feature is incredibly useful. I never lose my place in a book.
Master Jetson
This app has turned long waits into exciting opportunities to dive into a new story. Sharing audiobooks with friends through AirDrop and Sharing on ListenBook is a fantastic way to spread the joy of listening. π Whether I'm cooking, commuting, or relaxing at home, this app's seamless functionality keeps me engaged in captivating narratives. π§β¨ The app's compatibility with CarPlay has made my road trips so much more enjoyable.
PixelPioneer
The extensive audiobook collection for children is a blessing for my little ones. This app's convenience has turned my exercise sessions into enlightening moments. With this app, I can devour books like never before β it's incredibly efficient. The statistics feature in ListenBook provides valuable insights into my audiobook habits, helping me learn and grow. Finally, an app that lets me enjoy audiobooks without worrying about file formats!
Silver Cup
Audiobooks have made long flights feel like a breeze β a true travel essential. Gone are the days of straining my eyes to read β this app lets me 'read' with my ears, anywhere, anytime. Auto-rewind feature is a lifesaver. I never lose my place!
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience