Audiobook The Accidental Marketer Case Book: Unraveling the Mysteries of Marketing Success by Mary Abbazia in the ListenBook app
Want to listen to the audiobook The Accidental Marketer Case Book: Unraveling the Mysteries of Marketing Success written by Mary Abbazia
ListenBook is here to help!
In ListenBook you can listen The Accidental Marketer Case Book: Unraveling the Mysteries of Marketing Success and any other audiobooks you download from the internet.
ListenBook is the easiest and most convenient app for listening to audiobooks
in MP3, MP4, OPUS, OGG, FLAC, AWB, M4B, M4A, WMA, AAC formats
on your iPhone, iPod Touch or iPad!
Book description
In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly. What sets this new Case Book apart is its practicality for today's marketers. Building on the solid foundation laid by the original book, The Accidental Marketer, the new Case Book delves even deeper into ten of the most pressing questions facing modern marketers today. These include contemporary issues like co-opetition, digital chokepoints (e.g., 'Uber-ization of industries), and the rise of B2B content marketing. Each question unfolds across the ten chapters, using real-world cases. Brimming with innovative ideas, each chapter highlights strategy tools that can be immediately applied to replicate the success of spotlighted companies. Readers have free access to these tools at the end of each chapter via QR codes and URLs. The tools can be used independently or used together to build a strategy. The Case Book draws on practical concepts and tools honed in strategy sessions conducted globally by the authors over the past 30 years. From leading executive programs at esteemed institutions like Columbia University and the California Institute of Technology (Caltech) to private engagements through their consulting firm, Impact Planning Group, authors Mary Abbazia, Tom Spitale, and Sean Welham bring a wealth of hands-on experience across diverse B2B industries. The tools and techniques have been instrumental for tens of thousands of marketers in a variety of industries, including medical devices, pharmaceuticals, industrial products, and financial services. They present a roadmap to glean customer insights, develop differentiated strategies, and execute initiatives with precision. This new Case Book was crafted from the authors' never-ending quest to discover what drives marketing success in the real world. Whether you're a returning fan after reading The Accidental Marketer or new to the authors' works, the Case Book can serve as both a mirror and a window-reflecting timeless truths and offering fresh perspectives.
The narrator's voice in some audiobooks is so soothing, it's like a spa for the ears. ListenBook has become my go-to app for all things audio – from lectures to speeches, it's got it all. Thanks to ListenBook, downloading audiobooks is a hassle-free process, regardless of the source. Adjusting the tone of the voice adds a unique touch to my listening experience. I love the personalization! High-quality playback even with complex formats like FLAC. Impressive!
The app's interface is sleek and modern, making it a joy to use. The chapters feature on ListenBook enhances my audiobook exploration – it's like flipping through pages. This app has reignited my love for literature in the most delightful way. I can't get enough of this app's intuitive design and user-friendly interface. This app's compatibility with various devices ensures that I can enjoy my audiobooks wherever I am.
🚗 Transforming long drives into memorable journeys through the magic of audiobooks! 🚗📚 With features like auto-rewind, I never lose my place when I pause listening. ListenBook’s support for CarPlay is great. I can listen to audiobooks in my car easily. I love the cloud integration. I can access my books from anywhere.
💪 Achieving double wins – workouts become invigorating with stories to fuel my motivation! 💪🎧 Navigating audiobooks with ease – this app's design is user-centric. ListenBook Pro's noise reduction feature is a game-changer. My audio quality has improved dramatically.
This app has made multitasking a breeze – I can listen while I work, cook, or exercise. Tone adjustment is a brilliant addition that lets me personalize the narration to my liking. It adds an extra layer of connection to the audiobooks.
🏃♂️📚 Combining exercise and exploration – this app keeps me motivated on my daily jogs! 🏃♂️📖 Enhancing my daily routines – this app's design makes listening a joy. ListenBook's dedication to providing an exceptional listening experience shines through in every aspect of the app.
This app has helped me achieve my reading goals and explore new genres effortlessly. ListenBook's chapters, controls, and filters have taken my audiobook journey to new heights. ListenBook's support for various formats ensures that no audiobook is out of reach. Adjusting the tone of the voice adds a unique touch to my listening experience. I love the personalization! The app's ability to handle various audio formats is impressive. No more file conversions!
ListenBook has become my go-to app for all things audio – from lectures to speeches, it's got it all. 🏝️🎧 Soaking up the sun while indulging in beach reads – this app is my ultimate relaxation companion. 🏖️📚 Efficiency meets audiobooks – this app's functionality is a true triumph. Revolutionizing the way I enjoy stories – this app's seamless playback and intuitive controls make it a must-have for every book enthusiast. 📱🎧 ListenBook's detailed statistics feature helps me keep track of my listening habits. It's amazing to see how much I've learned from all those audiobooks!
I've become the go-to storyteller at bedtime with the help of this magical app. Thanks to ListenBook's extensive statistics, I can track my audiobook consumption and celebrate my progress. This app's ease of use has made my daily activities more enjoyable and educational. ListenBook’s audio quality is excellent. The app enhances my listening experience.
With this app, I'm rediscovering the joy of reading in the most convenient way. ListenBook’s support for CarPlay is great. I can listen to audiobooks in my car easily.
I've found solace and relaxation in the pages of countless audiobooks. ListenBook's user-friendly controls and innovative features have made it an essential tool for my audiobook enjoyment. ListenBook's compatibility with various formats has made it my go-to app for all audio content. I'm impressed with the wide range of supported formats. Finally, an app that plays all my audiobooks flawlessly. I love the ability to change the playback pitch. It’s a unique feature.
Sharing audiobooks with friends is a blast. AirDrop makes it seamless. Adjustable playback speed and volume control are top-notch. This app is perfect for anyone who loves audiobooks. The interface is sleek and modern, and the playback controls are super responsive. I also appreciate the cloud integration, which lets me access my books from anywhere. Great work!
The family subscription option is a money-saver – everyone gets to enjoy their favorite books. I'm hooked on this app's intuitive features – from chapters to playback controls. The auto-rewind feature after interruptions is a small thing that makes a big difference. The auto-rewind feature is a small detail that has a big impact on my listening experience. I love it! CUE playlist support is a fantastic feature that allows me to create curated listening experiences for different moods and settings.
🎙️ This app's functionality is a symphony of efficiency – I'm enjoying audiobooks without missing a beat in my day. 🎶📚 Noise reduction feature is magic. Now I can listen to recordings even in noisy settings. The app's attention to detail is commendable. It's evident in every feature. Sharing audiobooks with friends is a blast. AirDrop makes it seamless. Looping playback helps me focus on challenging content and grasp complex concepts. A study must-have!
I'm rediscovering my favorite classics in a whole new way – through audiobooks! The statistics feature on ListenBook helps me track my audiobook consumption – a fantastic way to measure my progress. ListenBook's intuitive design and thoughtful features have made my audiobook experience delightful. This app is a game-changer for busy individuals who miss reading. CUE playlist support is a fantastic addition. It helps me organize my audiobooks effortlessly.
Audiobooks have become a part of my self-care routine, thanks to this app. My workouts have become more enjoyable and productive with ListenBook's compatibility with Apple Watch. Downloading audiobooks over WiFi is super easy. Saves time.
The app's interface is so sleek and modern. It's a joy to use. The sleep timer is a lifesaver. I fall asleep listening to my books every night.
The ability to listen to books while multitasking is a game-changer for me. This app makes traffic jams a breeze – time flies by while I'm engrossed in a story. ListenBook has seamlessly integrated into my daily life, enhancing my workouts, commutes, and relaxation periods. It's an indispensable part of my routine.
ListenBook's innovative features, from audio filters to statistics, make it a standout app. 🚶♂️🌟 Staying entertained during leisurely walks – audiobooks make outdoor time delightful! 🚶♂️🎧 🏡 Embracing audiobooks while tidying up the house – it's like having a helper! 🏠📚 🎉📚 Rekindling my passion for books – this app has sparked a reading revolution in my daily life! 🔥📖 Audiobooks have never been this accessible and enjoyable. This app's compatibility with various formats and its emphasis on user experience have made it an essential tool for me. 📱🔊
I'm thrilled to finally have a way to enjoy books while keeping up with my busy schedule. ListenBook's audio filters are a fantastic addition, enhancing the sound quality of my audio files. ListenBook Pro's noise reduction feature is a fantastic addition that enhances my audio experience. I’ve been using ListenBook for months, and it’s been a fantastic experience. The app is lightweight, doesn’t drain my battery, and works perfectly in the background. The equalizer and voice boost features are amazing. Highly recommend! It was fine. The narrator did an adequate job but nothing about the performance particularly stood out to me. Got me through my commute though.
Trusted by over 100,000 users across the globe
What is ListenBook?
Why ListenBook?
How does it work?
1
Download audiobooks from any site in any of the supported formats.
2
Add audiobooks to the app using any of the many download methods available.
3
Listen to audiobooks by controlling playback from your phone, headphones, Apple Watch or CarPlay.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
App for those who love audiobooks
ListenBook has the features you need no matter what you are listening to
Listening to fiction
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Listening to audio lectures
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience
Every day, thousands of people download ListenBook to listen to audiobooks.
Now it's your turn to listen to audiobooks without distraction!
