Book description
In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly. What sets this new Case Book apart is its practicality for today's marketers. Building on the solid foundation laid by the original book, The Accidental Marketer, the new Case Book delves even deeper into ten of the most pressing questions facing modern marketers today. These include contemporary issues like co-opetition, digital chokepoints (e.g., 'Uber-ization of industries), and the rise of B2B content marketing. Each question unfolds across the ten chapters, using real-world cases. Brimming with innovative ideas, each chapter highlights strategy tools that can be immediately applied to replicate the success of spotlighted companies. Readers have free access to these tools at the end of each chapter via QR codes and URLs. The tools can be used independently or used together to build a strategy. The Case Book draws on practical concepts and tools honed in strategy sessions conducted globally by the authors over the past 30 years. From leading executive programs at esteemed institutions like Columbia University and the California Institute of Technology (Caltech) to private engagements through their consulting firm, Impact Planning Group, authors Mary Abbazia, Tom Spitale, and Sean Welham bring a wealth of hands-on experience across diverse B2B industries. The tools and techniques have been instrumental for tens of thousands of marketers in a variety of industries, including medical devices, pharmaceuticals, industrial products, and financial services. They present a roadmap to glean customer insights, develop differentiated strategies, and execute initiatives with precision. This new Case Book was crafted from the authors' never-ending quest to discover what drives marketing success in the real world. Whether you're a returning fan after reading The Accidental Marketer or new to the authors' works, the Case Book can serve as both a mirror and a window-reflecting timeless truths and offering fresh perspectives.
Bambi Wings
ListenBook has made audiobook listening a personalized and enriching journey. π Long road trips? No problem β this app keeps me entertained mile after mile! ππ ListenBook is like a personal audiobook library in my pocket. Organized and easily accessible.
Muzish
Kudos to the developers for crafting an app that understands readers' needs. The smooth playback and sleek design are pure perfection. ππ ListenBook Pro's tone adjustment feature is a playful addition that lets me tweak the audiobook experience. Great app! ListenBook supports so many formats, and the playback is always smooth.
Congo Wire
Bookmarking on ListenBook makes it easy to pick up where I left off β no more searching for my spot! I love how this app's chapters, bookmarks, and controls give me full control over my audiobook journey. CUE playlist support is a fantastic feature that allows me to curate customized listening sessions, whether for study, relaxation, or entertainment.
MuseMaster
With ListenBook, I can keep track of my audiobook consumption and explore new content with ease. π Farewell, boredom during ironing sessions β audiobooks make it a breeze! ππ§
Hog Butcher
Frequent updates ensure there's always something new and exciting to listen to. π± Accessing my favorite stories has never been this straightforward β this app's functionality is a bookworm's dream come true. ππ« Kudos to the developers for creating an app that caters to audiobook lovers like me. From sleek design to functional features, it's a true gem. ππ ListenBook's ability to extract artwork and metadata automatically adds a visual touch to my audiobook collection.
Chicago Blackout
ListenBook has taken my listening pleasure to new heights β it's a true audio marvel. Adjusting the tone of the narrator's voice is a unique touch β it's like having a personalized reading.
Whip 2T
ListenBook's compatibility with CarPlay and Apple Watch integration ensures that I can enjoy my content wherever I go. ListenBook has become my constant companion, filling my days with captivating narratives. The download options are versatile, making it a breeze to get my favorite audiobooks on the go. I love the ability to change the playback speed. Itβs perfect for my needs.
Gumby Train
I've become a more empathetic listener thanks to the emotional depth of audiobooks. The audio filters on ListenBook enhance the sound quality, making every listening session a treat for my ears. My audiobook collection has never looked better. Thank you, ListenBook! This app is a must-have for anyone who loves audiobooks. The interface is intuitive, and the app supports all formats. I love the auto-bookmark featureβit saves my place automatically, so I never lose track. Highly recommend!
Thumb Candy
I'm addicted to this app's ability to seamlessly blend books into my life. I can't thank this app enough for making my audiobook experience exceptional. Its intuitive interface and diverse compatibility are a true game-changer. π±π§ The layout is not only beautiful but also intuitive. Controls are easy to access. Listening stats keep me motivated to read more. Great addition!
Dark Horse
I'm impressed by how this app seamlessly syncs across my devices. This app has made multitasking a breeze β I can 'read' while I work! This app is a game-changer for busy individuals who miss reading. This app is my secret weapon for learning while I'm on the move. Audiobook enthusiasts, rejoice! This app's design focuses on seamless interaction.
Swampmasher
The ability to download audio from network devices directly within ListenBook is incredibly convenient. π Dancing to the rhythm of stories while I dance through house chores β pure joy! ππ The playback speed adjustment is a game-changer for busy individuals. Time saver! Sharing audiobooks through AirDrop is a wonderful way to share stories and connect with friends. Automated artwork and metadata retrieval make my audiobook library look organized and polished.
Sleek Zelda
Adjusting the tone of the voice is a game-changer. It's like customizing my listening experience. A textbook example of great audiobook narration! The performer's diction was flawless, their pacing ideal, and their emotional range impressive. I never felt like I was being "read to" but rather like I was experiencing the story firsthand. The audio engineering was equally professional.
Star Killer
ListenBook's commitment to providing a smooth and enjoyable listening experience is evident in every detail. The drag-and-drop download feature on ListenBook is incredibly convenient β no more complicated processes.
Screwtape
ListenBook's seamless integration with CarPlay enhances my daily commute, making it a productive and enjoyable experience. With this app, I've discovered a new way to make my daily routines more enriching and rewarding.
CosPlatoon
The narrator's voices are so captivating, it's like they bring the stories to life. I can't get enough of this app's convenience and the endless possibilities it offers. ListenBook has enriched my life with a diverse range of content, all at my fingertips. βοΈ This app's functionality is a symphony of efficiency β I'm savoring stories with ease, even on the busiest days. πΆπ Looping playback is a game-changer for my study sessions. It helps me absorb information more effectively.
Night Train
This app has rekindled my passion for storytelling in the most convenient way. Audiobook multitasking made easy β this app's functionality is a marvel. Downloading over WiFi saves so much time. Very efficient.
Ember Rope
The audio quality is excellent, and the interface is intuitive. ListenBook is my go-to app for audiobooks. ListenBookβs interface is clean and intuitive. Itβs a joy to use. The app is perfect for long flights. It keeps me entertained the whole time.
Mother Hen
This app's user-friendly interface has made audiobook listening a breeze, even for a tech novice like me. With support for various formats, I can finally listen to my diverse audiobook collection. The app is worth every penny. Itβs packed with features and works flawlessly.
Dancing Madman
π Bedtime stories for adults? Yes, please! This app is a dream come true. ππ Drag and drop downloads are so convenient. No more messing around with complicated steps. Sharing audiobooks with friends through AirDrop is a fun way to connect over shared interests. This app is perfect for anyone who loves audiobooks. The interface is sleek and modern, and the playback controls are super responsive. I also appreciate the cloud integration, which lets me access my books from anywhere. Great work! This app is perfect for anyone who loves audiobooks. The interface is sleek and modern, and the playback controls are super responsive. I also appreciate the cloud integration, which lets me access my books from anywhere. Great work!
Racy Babe
Organization made simple β this app's efficient management of my audiobook collection ensures that every story is just a tap away. Convenience at its finest. ππ± ListenBook has transformed my daily activities into opportunities for learning and enjoyment.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience