Book description
In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly. What sets this new Case Book apart is its practicality for today's marketers. Building on the solid foundation laid by the original book, The Accidental Marketer, the new Case Book delves even deeper into ten of the most pressing questions facing modern marketers today. These include contemporary issues like co-opetition, digital chokepoints (e.g., 'Uber-ization of industries), and the rise of B2B content marketing. Each question unfolds across the ten chapters, using real-world cases. Brimming with innovative ideas, each chapter highlights strategy tools that can be immediately applied to replicate the success of spotlighted companies. Readers have free access to these tools at the end of each chapter via QR codes and URLs. The tools can be used independently or used together to build a strategy. The Case Book draws on practical concepts and tools honed in strategy sessions conducted globally by the authors over the past 30 years. From leading executive programs at esteemed institutions like Columbia University and the California Institute of Technology (Caltech) to private engagements through their consulting firm, Impact Planning Group, authors Mary Abbazia, Tom Spitale, and Sean Welham bring a wealth of hands-on experience across diverse B2B industries. The tools and techniques have been instrumental for tens of thousands of marketers in a variety of industries, including medical devices, pharmaceuticals, industrial products, and financial services. They present a roadmap to glean customer insights, develop differentiated strategies, and execute initiatives with precision. This new Case Book was crafted from the authors' never-ending quest to discover what drives marketing success in the real world. Whether you're a returning fan after reading The Accidental Marketer or new to the authors' works, the Case Book can serve as both a mirror and a window-reflecting timeless truths and offering fresh perspectives.
BlackExcalibur
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Eight Patrol
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21st Street
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PixelPilgrim
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Hyper Kong
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Kamikaze Granny
I appreciate the option to listen to samples before committing to a book. With this app, I've found a way to turn every moment into an opportunity for learning and enrichment. With this app, reading is as simple as pressing play – it's genius! With this app, I'm experiencing the joy of reading in a whole new light.
Tea Kettle
The extensive audiobook collection for children is a blessing for my little ones. Effortlessly managing my audiobook library – this app's design is commendable. I love the compatibility with iOS 16. The app runs smoothly and flawlessly. I’ve been using ListenBook for months, and it’s been a fantastic experience. The app is lightweight, doesn’t drain my battery, and works perfectly in the background. The equalizer and voice boost features are amazing. Highly recommend! Middle-of-the-road experience. The audiobook was fine—good narration, decent story—but it didn’t leave a lasting impression. If you’re looking for something low-commitment, this works.
Necromancer
ListenBook's compatibility with CarPlay and Apple Watch is a testament to its innovation. 👩🍳 Elevating culinary experiences with auditory tales – cooking has never been this entertaining and educational! 🍳🎧
Midas
ListenBook has transformed my daily rituals into cherished opportunities for personal growth. ListenBook has redefined my audiobook experience. It's a true companion for all my literary adventures. Binaural audio processing is amazing. Reduced my listening fatigue significantly. ListenBook makes organizing my audiobooks simple. The app is very user-friendly.
BloodEater
ListenBook's library organization and Book Groups feature make it easy to keep my audiobooks organized and accessible. Audiobook listening has never been this easy and convenient – it's like having a personal narrator. Sharing audiobooks through AirDrop is a delightful way to spread the joy of storytelling. A fun feature! The audio filters to adjust playback speed and volume are a fantastic addition for customizing my experience.
Maple Destroyer
The convenience of switching between devices without losing my place is a lifesaver. ListenBook's support for network device downloads and drag-and-drop is a time-saving delight. Bravo to the creators of this app – they've truly captured the essence of convenient audiobook enjoyment. The smooth playback and thoughtful design have won me over. 📚👏 Sharing audiobooks with friends is a blast. AirDrop makes it seamless.
Pink Hopper
My kids are hooked on the children's audiobook collection – it's a parenting win! I'm hooked on ListenBook's silky-smooth playback, making my audio sessions truly enjoyable. Navigating audiobooks effortlessly – this app's functionality is commendable.
Married Man
ListenBook's innovative features, from audio filters to statistics, make it a standout app. I can't believe how easy it is to dive into a new world with this app. Perfect for listening to educational materials. Highly efficient and useful. ListenBook’s support for Apple Watch is a great touch. I can control my audiobooks on the go.
ThoughtTracer
The ListenBook app has made my daily routines more enriching, allowing me to learn while on the go. 🎶📚 The harmony between simplicity and functionality in this app is truly impressive. Audiobooks have never sounded this good! 🎵🎧 Noise reduction on ListenBook Pro is a game-changer. I can enjoy clear recordings.
Lskeee
This app has reignited my passion for literature – I'm devouring books like never before. Sharing audiobooks with friends through AirDrop and Sharing on ListenBook is a fantastic way to spread the joy of listening. Audiobook multitasking made easy – this app's functionality is top-notch. Supports all audio formats I use without issues. Very happy.
Good William
ListenBook's dedication to delivering a top-notch experience is evident in every detail. The auto-rewind feature is a small detail that has a big impact on my listening experience. I love it!
CommandX
I'm hooked on this app's seamless performance – it's like having a personal audiobook curator. Audiobook immersion without fuss – this app's ease of use is commendable. I appreciate the dark mode option. It’s easy on the eyes during nighttime listening. The app is perfect for long flights. It keeps me entertained the whole time.
Bat Magenta
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Palomino Cake
I've found solace and relaxation in the pages of countless audiobooks. With this app, reading has become an integral part of my daily routine. CUE playlist support is a fantastic feature that allows me to create curated listening experiences for different moods and settings.
Steel Solstice
Automated extraction of artwork and metadata adds a professional touch to my library. The app is perfect for people who love to listen to books while exercising.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience