Book description
In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly. What sets this new Case Book apart is its practicality for today's marketers. Building on the solid foundation laid by the original book, The Accidental Marketer, the new Case Book delves even deeper into ten of the most pressing questions facing modern marketers today. These include contemporary issues like co-opetition, digital chokepoints (e.g., 'Uber-ization of industries), and the rise of B2B content marketing. Each question unfolds across the ten chapters, using real-world cases. Brimming with innovative ideas, each chapter highlights strategy tools that can be immediately applied to replicate the success of spotlighted companies. Readers have free access to these tools at the end of each chapter via QR codes and URLs. The tools can be used independently or used together to build a strategy. The Case Book draws on practical concepts and tools honed in strategy sessions conducted globally by the authors over the past 30 years. From leading executive programs at esteemed institutions like Columbia University and the California Institute of Technology (Caltech) to private engagements through their consulting firm, Impact Planning Group, authors Mary Abbazia, Tom Spitale, and Sean Welham bring a wealth of hands-on experience across diverse B2B industries. The tools and techniques have been instrumental for tens of thousands of marketers in a variety of industries, including medical devices, pharmaceuticals, industrial products, and financial services. They present a roadmap to glean customer insights, develop differentiated strategies, and execute initiatives with precision. This new Case Book was crafted from the authors' never-ending quest to discover what drives marketing success in the real world. Whether you're a returning fan after reading The Accidental Marketer or new to the authors' works, the Case Book can serve as both a mirror and a window-reflecting timeless truths and offering fresh perspectives.
Popeye Wipeout
With this app, I've turned mundane tasks into moments of inspiration and education – it's brilliant! I’ve been using ListenBook for months, and it’s been a fantastic experience. The app is lightweight, doesn’t drain my battery, and works perfectly in the background. The equalizer and voice boost features are amazing. Highly recommend!
BloodEater
I can't believe how seamless the integration with Apple Watch is. My workouts just got better. ListenBook Pro's noise reduction feature is a game-changer for improving audio quality and clarity.
Miss Nova
Adjusting the tone of the narrator's voice is a unique feature that adds a personal touch. I love the ability to change the playback pitch. It’s a unique feature.
Spellbinder
🎉 This app has turned my errands into exciting quests – I can conquer the grocery store while enjoying a book! 🛒📖 Chapters make navigation a breeze. I can easily pick up where I left off.
Bones
ListenBook's seamless integration with CarPlay makes my daily commute a delightful opportunity to indulge in audiobooks. I’ve been using ListenBook for months, and it’s been a fantastic experience. The app is lightweight, doesn’t drain my battery, and works perfectly in the background. The equalizer and voice boost features are amazing. Highly recommend!
Psycho Thinker
The 'Discover' section is a treasure trove for finding hidden literary gems. 🎧 An audiobook treasure trove in the palm of my hand – this app is pure convenience! 📚🌟 Savoring audiobooks without fuss – this app's design is impressive. ListenBook's user-friendly interface and quick access to chapters enhance my overall listening experience. The speed adjustment feature is my secret weapon for studying complex materials.
Golden Cougar
Listening to audiobooks has become my ultimate way to unwind after a long day. ListenBook Pro's noise reduction feature is like a magical spell that transports me into the heart of the story. ListenBook has redefined how I enjoy audiobooks. It's an essential tool for my literary pursuits. The interface is sleek and intuitive, making my audiobook experience a joy. The app is very easy to use. ListenBook makes managing my audiobook library simple.
Baby Brown
ListenBook's compatibility with various formats means I can now enjoy all my favorite audiobooks in one place. This app has introduced me to genres I never thought I'd enjoy – it's eye-opening.
Murder Matter
ListenBook's compatibility with various formats has made it my go-to app for all audio content. ⏰ Early mornings have become my favorite time to listen to audiobooks – energizing! 🌅🎧 📱 Unlocking the world of literature with just a tap – this app is my digital library card! 📚📱 Flawless support for various audio formats. Very happy with it.
East Army
ListenBook's commitment to user experience shines through its thoughtful design and seamless functionality. Automatic metadata retrieval is a neat touch. My library is well-organized.
Cinder Coffee
ListenBook's focus on quality and user experience has made it my go-to app for audiobooks and educational content. The chapter navigation is a lifesaver. It makes finding my place so easy.
Lucky Martian
I can't get over how smooth the playback is. Even high-quality files play flawlessly. ListenBook’s playback is silky-smooth. The app is packed with useful features. Solid performance, but not outstanding. The narrator did a fine job, though their tone was a bit monotonous at times. The story itself was engaging enough, but I wouldn’t call it unforgettable.
LuminaLore
ListenBook's support for various audio formats means I never have to worry about compatibility issues. I'm so grateful for this app – it's like having a personal storyteller wherever I go. This app's convenience has turned my daily chores into moments of literary escape. Audiobook heaven! This app's functionality is a dream – simple and efficient.
Gentle Avenger
Audiobooks at my fingertips – this app's ease of use is a game-changer. The ability to adjust playback speed is a fantastic study aid. I'm absorbing information faster than ever. This was a workmanlike audiobook that did the job without flair. The narration was clear and the pacing appropriate, though the delivery lacked some emotional depth. The production quality was acceptable with no major technical issues.
MindfulMingle
Audiobooks on this app have transformed my daily routines into engaging experiences. Looping playback is a game-changer for my study routine. It helps me retain information effectively. I love the ability to share my progress with friends. It’s a fun feature.
Deano
🎶📚 Tuning in to the symphony of stories – audiobooks are the soundtrack of my daily routines. 🎵📚 Adjusting the tone of the voice is a game-changer. It's like customizing my listening experience.
TrinitySoul
I'm impressed by how much more I'm learning through audiobooks compared to traditional reading. Listening to audiobooks has become my ultimate way to unwind after a long day. I'm amazed at how this app's features cater to audiobook enthusiasts' every need. 🎉 This app has turned my errands into exciting quests – I can conquer the grocery store while enjoying a book! 🛒📖
Silver Agent
💪 Boosting my productivity with this app's efficient multitasking features – audiobook enjoyment while I conquer my to-do list! 💼🎧 No more hassle with file conversion. This app handles all formats effortlessly.
Saber-RED
I can't imagine my audio routine without ListenBook's seamless and user-friendly design. This app's versatility and convenience have transformed my screen time into a productive reading journey. I'm amazed at how effortlessly I can immerse myself in books through this app. Thanks to ListenBook, downloading audiobooks has never been easier or more convenient.
Mafia Princess
Audiobooks on this app have made me look forward to my long commutes. Automated artwork and metadata extraction add a professional touch to my audiobook collection. Great for listening to lectures and educational content. Very useful!
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience