Book description
In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly. What sets this new Case Book apart is its practicality for today's marketers. Building on the solid foundation laid by the original book, The Accidental Marketer, the new Case Book delves even deeper into ten of the most pressing questions facing modern marketers today. These include contemporary issues like co-opetition, digital chokepoints (e.g., 'Uber-ization of industries), and the rise of B2B content marketing. Each question unfolds across the ten chapters, using real-world cases. Brimming with innovative ideas, each chapter highlights strategy tools that can be immediately applied to replicate the success of spotlighted companies. Readers have free access to these tools at the end of each chapter via QR codes and URLs. The tools can be used independently or used together to build a strategy. The Case Book draws on practical concepts and tools honed in strategy sessions conducted globally by the authors over the past 30 years. From leading executive programs at esteemed institutions like Columbia University and the California Institute of Technology (Caltech) to private engagements through their consulting firm, Impact Planning Group, authors Mary Abbazia, Tom Spitale, and Sean Welham bring a wealth of hands-on experience across diverse B2B industries. The tools and techniques have been instrumental for tens of thousands of marketers in a variety of industries, including medical devices, pharmaceuticals, industrial products, and financial services. They present a roadmap to glean customer insights, develop differentiated strategies, and execute initiatives with precision. This new Case Book was crafted from the authors' never-ending quest to discover what drives marketing success in the real world. Whether you're a returning fan after reading The Accidental Marketer or new to the authors' works, the Case Book can serve as both a mirror and a window-reflecting timeless truths and offering fresh perspectives.
New Magoo
Supports all audio formats I use without issues. Very happy. I love the download options. ListenBook gives me so many ways to get my audiobooks onto my device.
Delirium
This app has reignited my passion for reading, and I'm forever grateful. The fact that ListenBook supports a wide range of formats without DRM protection is a huge win. Audiobooks anytime, anywhere β this app's functionality is a reader's delight.
Blinker
π Adding an extra layer of delight to cooking β this app turns meal prep into a culinary adventure with its audiobooks! π²π ListenBook Pro's noise reduction feature is a revelation. It elevates the audio quality, providing a clear and immersive listening experience that enhances my enjoyment. Supports all my playlists and bookmarks perfectly. Very convenient.
SWAT Honey
The convenience of switching between devices without losing my place is a lifesaver. Kudos to the app for making literature accessible to those with busy schedules. The ability to change playback speed and audio volume on ListenBook gives me full control over my listening experience. ListenBook's features are a dream come true for anyone who loves to learn on the go. Audiobook heaven! This app has revolutionized the way I enjoy stories. Its sleek design and seamless functionality make it a must-have for book lovers. ππ§
Mrs. Voltage
ListenBook's audio filters have transformed the way I experience audio content β it's a real game-changer. With ListenBook, my audio content is organized, accessible, and ready to inspire me. ListenBook's attention to detail in design and functionality sets it apart from other audiobook apps.
Pocket Mazda
Audiobooks have brought a new level of enjoyment to my daily workout routine. Effortlessly exploring new worlds β this app's design is user-centric and efficient. Unlocking a world of literary wonders β this app's extensive format support and user-centric approach have rekindled my love for books. π±π Automatic extraction of artwork and metadata adds a professional touch to my library. Iβm so impressed with ListenBook. The app is reliable, fast, and packed with features like customizable themes and playback speed. The sleep timer is a lifesaver for bedtime listening. Highly recommend this app!
Star Scratch
The app's stability and reliability make it my go-to choice for audiobooks. I'm grateful for this app's ability to fit seamlessly into my lifestyle, making learning a part of my day. As an audiobook enthusiast, this app is a dream come true. Its compatibility with various formats and easy navigation make it my ultimate reading companion. ππ§ ListenBook's attention to detail in design and functionality sets it apart from other audiobook apps. Tone adjustment adds a new layer of personalization to my audiobook experience. It's like having the narrator tailor the voice to my preferences.
Killer Curio
I can't thank the developers enough for constantly updating and improving the app. This app has ignited my passion for reading once again β but in a modern, convenient way. This app has rekindled my passion for storytelling in the most convenient way. I can't believe how seamless the integration with Apple Watch is. My workouts just got better. Adjusting the tone of the voice is a game-changer. It's like customizing my listening experience.
Boo
Navigating through chapters is a breeze. It's like having a personal reading guide. The app is well-designed and user-friendly. ListenBook makes listening to audiobooks a joy.
King Bass
The noise reduction feature on ListenBook Pro is a godsend for clear and comfortable listening. ListenBook's support for CarPlay and Apple Watch integration has made my daily activities more seamless and convenient. The audio filters in ListenBook allow me to customize my listening experience. Speed up or slow down playbackβit's all up to me! ListenBook Pro's tone adjustment feature is an innovative touch that adds a layer of personalization.
Renegade Slugger
I'm in awe of how technology has enhanced my reading experience through this app. Simplifying my audiobook experience β this app's design is remarkable. Revolutionizing the way I enjoy stories β this app's seamless playback and intuitive controls make it a must-have for every book enthusiast. π±π§ ListenBook makes my commute enjoyable. The audio filters really enhance the listening experience. I love how I can adjust the skip intervals. Itβs perfect for my listening style.
Steel Heart
Savoring audiobooks without fuss β this app's design is impressive. The ability to adjust playback speed is a fantastic study aid. I'm absorbing information faster than ever. Looping playback helps me retain knowledge from audiobooks effectively. It's an invaluable tool. ListenBook Pro's unlimited audiobook length feature is fantastic. Perfect for listening to lectures and speeches. Highly useful app.
Fire Bite
The seamless integration with my car's audio system is a road trip dream. The extensive statistics feature on ListenBook helps me track my audiobook consumption habits β so cool! I love how this app seamlessly integrates into my busy schedule, making multitasking a breeze. CUE playlist support helps me organize my audiobooks efficiently. It's a great organizational tool. The appβs design is sleek and modern. ListenBook is my favorite audiobook player.
Shwatson
This app's simplicity has made me fall in love with books all over again. π§ββοΈβ Unwinding with a cup of tea and a captivating audiobook β relaxation meets intellectual stimulation. π΅π π Whether I'm cooking, commuting, or relaxing at home, this app's seamless functionality keeps me engaged in captivating narratives. π§β¨ Supports a wide range of formats flawlessly. Very happy with it.
Titanium Ladybug
With ListenBook, I can keep track of my audiobook consumption and explore new content with ease. I'm hooked on this app's ability to make reading fit into every nook and cranny of my day. Simplifying audiobook management β this app's functionality is a true asset. The appβs design is sleek and modern. ListenBook is my favorite audiobook player. I love the chapter navigation feature. ListenBook makes it easy to find specific sections.
The Howling Swede
The offline mode is a lifesaver on flights β I'm never without a good story. My commutes to work have transformed into exciting journeys thanks to this app. Audiobooks on this app have made my morning rituals something to look forward to.
Little Granger
This app has ignited my passion for reading once again β but in a modern, convenient way. This app has transformed my daily walks into insightful journeys of knowledge β talk about efficiency! I'm amazed at how this app has made my daily activities more enjoyable and intellectually stimulating. Looping playback is a study aid sent from heaven. It's helping me ace my exams! This audiobook was neither good nor bad - simply average. The narrator's delivery was professional but uninspired, and the recording quality was clean though not exceptional. It provided satisfactory entertainment without standing out from similar titles.
Darkside Isis
ποΈ Soaking up the sun with an audiobook by my side β beach days just got better! ποΈπ Effortless and enriching β that's how I'd describe my experience with this app. Its smooth interface and thoughtful features have set the bar high for audiobook enjoyment. π±π is a breeze with ListenBook. It's convenient and efficient. The app's integration with CarPlay enhances my road trips with immersive audiobook journeys. Looping playback helps me immerse myself in the content. It's my secret study weapon.
RiddleRanger
ListenBook's drag and drop downloads from web browsers are a time-saving feature I can't live without. The ListenBook app has made my daily routines more enriching, allowing me to learn while on the go. Discovering new literary worlds has never been this easy. This app's compatibility with various formats ensures that my audiobook library is at my fingertips. ππ ListenBook's support for playlists in the CUE format makes organizing and enjoying audiobook series a delightful experience.
MindfulMingle
The range of self-help and personal development audiobooks is truly enriching. This app is my travel companion β making long journeys enjoyable and insightful. With ListenBook, I can listen to my favorite audiobooks and speeches with the utmost comfort and convenience.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience