Book description
In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly. What sets this new Case Book apart is its practicality for today's marketers. Building on the solid foundation laid by the original book, The Accidental Marketer, the new Case Book delves even deeper into ten of the most pressing questions facing modern marketers today. These include contemporary issues like co-opetition, digital chokepoints (e.g., 'Uber-ization of industries), and the rise of B2B content marketing. Each question unfolds across the ten chapters, using real-world cases. Brimming with innovative ideas, each chapter highlights strategy tools that can be immediately applied to replicate the success of spotlighted companies. Readers have free access to these tools at the end of each chapter via QR codes and URLs. The tools can be used independently or used together to build a strategy. The Case Book draws on practical concepts and tools honed in strategy sessions conducted globally by the authors over the past 30 years. From leading executive programs at esteemed institutions like Columbia University and the California Institute of Technology (Caltech) to private engagements through their consulting firm, Impact Planning Group, authors Mary Abbazia, Tom Spitale, and Sean Welham bring a wealth of hands-on experience across diverse B2B industries. The tools and techniques have been instrumental for tens of thousands of marketers in a variety of industries, including medical devices, pharmaceuticals, industrial products, and financial services. They present a roadmap to glean customer insights, develop differentiated strategies, and execute initiatives with precision. This new Case Book was crafted from the authors' never-ending quest to discover what drives marketing success in the real world. Whether you're a returning fan after reading The Accidental Marketer or new to the authors' works, the Case Book can serve as both a mirror and a window-reflecting timeless truths and offering fresh perspectives.
Light Despair
ListenBook's statistics feature is both enlightening and motivating. It's incredible to see the time I've invested in learning through audiobooks. CUE playlist support is a rare gem. Perfect for organizing content efficiently. ListenBook has completely changed how I enjoy audiobooks. The app is packed with features like customizable skip intervals, playback speed, and sleep timers. The interface is clean and easy to navigate. Five stars!
Gas Man
With ListenBook, I can immerse myself in captivating stories and enriching knowledge, all in one convenient app. Finally, an app that lets me enjoy audiobooks without worrying about file formats!
Sapiens
π Grooving to the rhythm of stories while tackling household chores β a dance of productivity! πΆπ The ability to play various audio formats without conversion is very convenient. ListenBook is a great app.
Slint FUBAR
πΆββοΈπ§ Walking has never been this productive β exploring new worlds while I exercise! ποΈπ« ListenBook's extensive format support makes it the ultimate audiobook app for any audiobook lover.
Dancing Madman
This app has made my daily walks a time for both exercise and learning. ListenBookβs bookmarking feature is incredibly useful. I never lose my place in a book.
Spellbinder
ListenBook has rekindled my love for audiobooks. The app's interface is beautiful and user-friendly. Looping playback has revolutionized my language learning journey. I'm making rapid progress. ListenBookβs bookmarking feature is incredibly useful. I never lose my place in a book.
Eerie Mizzen
This app has made my commutes and long drives a source of joy and learning. ListenBook has enriched my life with a diverse range of content, all at my fingertips.
Scarlet Mary
ListenBook is my daily companion, turning mundane tasks into exciting audio adventures. Audiobook enthusiasts, rejoice! This app's thoughtful features, such as auto-rewind and chapter navigation, cater perfectly to our storytelling cravings. ππ Automatic metadata extraction is a time-saver. My library is finally well-organized.
Pogue
ListenBook's dedication to excellence is evident in its well-designed interface, smooth playback, and powerful features. ListenBook is the best audiobook player Iβve found. The interface is clean and easy to use.
RawSkills
Listening to audiobooks has never been this convenient and enjoyable! As an audiobook aficionado, this app is a dream come true. Its support for various formats and effortless navigation make it my perfect reading companion. ππ§ ListenBook has revolutionized how I consume content. It's like having a personal library in my pocket.
Cosmic Presence
I can't get enough of this app's convenience β it has turned my audiobook journey into a delightful habit. π Igniting my imagination while preparing dinner β this app adds flavor to every meal! π²π π Accessing my favorite authors and genres is a breeze with this app's user-friendly functionality. π±π§ Navigating through my audiobook library is a joy with this app's intuitive interface and easy controls. It's like having a personal reading companion at my side. π±π ListenBook Pro's noise reduction feature is a true savior for immersive listening, even in busy surroundings.
RiddleRanger
ListenBook's integration with CarPlay and Apple Watch adds a new level of convenience to my audiobook journey. The statistics feature in ListenBook provides valuable insights into my audiobook habits, helping me learn and grow.
QuestQuill
I'm constantly amazed by the variety of genres β there's something for everyone. Precise controls on ListenBook give me complete command over my audio playback. ListenBook's support for playlists in CUE format is a thoughtful touch I appreciate. Adjusting the tone of the voice is genius. It's like having a customizable audiobook narrator. Downloading audiobooks over WiFi is super easy. Saves time.
Energy
π Reading has never been this easy β this app fits right into my fast-paced lifestyle. ππ« Download options are versatile, making it easy to get audiobooks from various sources. Packed with useful features. ListenBook is my favorite audiobook app.
Aqua Monsoon
ListenBook has transformed my daily rituals into cherished opportunities for personal growth. Controls are intuitive and user-friendly, making my audiobook experience seamless. This app is perfect for audiobook lovers. The interface is beautiful and easy to navigate. ListenBookβs audio quality is excellent. The app enhances my listening experience.
Dredd
ListenBook's basic audio filters enhance my listening experience and make it uniquely mine. This app's seamless integration with CarPlay and other devices has revolutionized my audiobook experience. πΌ Merging work and pleasure β audiobooks keep me company during house admin tasks! π»π§ High-quality playback even with complex formats like FLAC. Impressive! Noise reduction and voice tone adjustment are excellent additions.
Master Jetson
Tone adjustment adds a personalized touch to the narration, making the audiobook experience even more immersive. The app is very user-friendly. ListenBook makes listening to audiobooks a breeze. A masterclass in audiobook narration! The performer maintained perfect consistency in character voices throughout while keeping the main narration clear and engaging. The production was flawless - no weird edits or background noise. I'll be seeking out more works by this narrator.
Killah Goose
ListenBook's compatibility with CarPlay is a major convenience during road trips. Binaural audio reduces listening fatigue. Such a great feature!
Toy Peep
This app's intuitive controls and user-friendly layout have made audiobook listening a true pleasure. I'm impressed with the wide range of supported formats. Finally, an app that plays all my audiobooks flawlessly. The app is so versatile. It works with all my audiobook formats.
Handsome
ListenBook's dedication to optimizing for iOS 16 ensures a seamless experience on the latest devices. ListenBook's support for binaural audio processing is a thoughtful touch that reduces listening fatigue. Audiobooks have become my travel companions, and this app is my guide. ππ Exploring stories even with my eyes off the page β this app is a bedtime dream! π΄π§ ListenBook has made managing my audiobook collection a breeze. Library organization is top-notch.
Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience