Book description
In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly. What sets this new Case Book apart is its practicality for today's marketers. Building on the solid foundation laid by the original book, The Accidental Marketer, the new Case Book delves even deeper into ten of the most pressing questions facing modern marketers today. These include contemporary issues like co-opetition, digital chokepoints (e.g., 'Uber-ization of industries), and the rise of B2B content marketing. Each question unfolds across the ten chapters, using real-world cases. Brimming with innovative ideas, each chapter highlights strategy tools that can be immediately applied to replicate the success of spotlighted companies. Readers have free access to these tools at the end of each chapter via QR codes and URLs. The tools can be used independently or used together to build a strategy. The Case Book draws on practical concepts and tools honed in strategy sessions conducted globally by the authors over the past 30 years. From leading executive programs at esteemed institutions like Columbia University and the California Institute of Technology (Caltech) to private engagements through their consulting firm, Impact Planning Group, authors Mary Abbazia, Tom Spitale, and Sean Welham bring a wealth of hands-on experience across diverse B2B industries. The tools and techniques have been instrumental for tens of thousands of marketers in a variety of industries, including medical devices, pharmaceuticals, industrial products, and financial services. They present a roadmap to glean customer insights, develop differentiated strategies, and execute initiatives with precision. This new Case Book was crafted from the authors' never-ending quest to discover what drives marketing success in the real world. Whether you're a returning fan after reading The Accidental Marketer or new to the authors' works, the Case Book can serve as both a mirror and a window-reflecting timeless truths and offering fresh perspectives.
Daffy Girl
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Firecracker
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Wildcat Appaloosa
I appreciate the minimal ads β it's all about uninterrupted enjoyment. Kudos to the developers! Audiobooks at my fingertips β this app's functionality is a game-changer.
Lucifurious
ListenBook has turned my everyday moments into extraordinary journeys of imagination. With this app, reading is as simple as pressing play β it's genius! CUE playlist support is a fantastic feature for those who enjoy organized and structured listening. The app is perfect for people who love to multitask. I can listen while cooking.
Elektrik
I can now explore books beyond my preferred genre, broadening my reading horizons. ListenBook's commitment to a seamless user experience is evident in its sleek design and intuitive controls. The interface is sleek and user-friendly. Makes navigating through chapters a breeze. ListenBook is a must-have for audiobook enthusiasts. It's reliable, versatile, and a pleasure to use. This app is a must-have for anyone who loves audiobooks. The interface is intuitive, and the app supports all formats. I love the auto-bookmark featureβit saves my place automatically, so I never lose track. Highly recommend!
JesterZilla
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Apple Nola
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Landfill Max
The selection of classics is a treasure trove for literature enthusiasts. The ListenBook app has become an indispensable part of my daily routine, helping me learn and relax simultaneously. The interface is sleek and modern. Itβs a joy to use.
Scratch Man
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Mafia Rapunzel
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Knock Out Star
With ListenBook Pro, I can customize the tone of the sound to match my preferences β it's a fantastic touch. Audiobooks have become my companions during daily chores, making them enjoyable. The attention to detail is commendable. Artwork and metadata are sorted automatically. Noise reduction on ListenBook Pro is impressive. It's like getting a clear, immersive listening experience. The intuitive interface and efficient navigation make this app a pleasure to use every day.
Demo Zero
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ReiGnZ
I love that I can switch between fiction and non-fiction effortlessly. I've found my new favorite way to relax β cuddled up with an audiobook. Finally, an app that lets me enjoy my personal audiobooks, lectures, and speeches effortlessly. Book groups feature keeps series and related titles together. Neat and tidy! Sharing audiobooks with friends through AirDrop is a great way to spread the joy of reading.
NoiseCake
Changing the tone of the sound on ListenBook Pro adds a personal touch to my experience. Audiobook enthusiasts, rejoice! This app's elegant design and robust functionality make it a must-have for anyone who loves to listen on the go. π§π±
Guncap Slingbad
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FLAK Angel
The diverse selection of audiobooks has made me fall in love with storytelling all over again. ListenBook's user-friendly controls and innovative features have made it an essential tool for my audiobook enjoyment. π Unlocking the door to imagination β this app is my key to endless stories and endless possibilities. ππ Effortless audiobook exploration β this app's functionality is a true delight. Say hello to audiobook nirvana! This app's user-friendly design and comprehensive features have made my reading routine smoother than ever. ππ
B@d B0y
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Popeye Wipeout
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Abyss Tamer
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EchoEnigma
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Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience