Audiobook The Accidental Marketer Case Book: Unraveling the Mysteries of Marketing Success by Mary Abbazia in the ListenBook app
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Book description
In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly. What sets this new Case Book apart is its practicality for today's marketers. Building on the solid foundation laid by the original book, The Accidental Marketer, the new Case Book delves even deeper into ten of the most pressing questions facing modern marketers today. These include contemporary issues like co-opetition, digital chokepoints (e.g., 'Uber-ization of industries), and the rise of B2B content marketing. Each question unfolds across the ten chapters, using real-world cases. Brimming with innovative ideas, each chapter highlights strategy tools that can be immediately applied to replicate the success of spotlighted companies. Readers have free access to these tools at the end of each chapter via QR codes and URLs. The tools can be used independently or used together to build a strategy. The Case Book draws on practical concepts and tools honed in strategy sessions conducted globally by the authors over the past 30 years. From leading executive programs at esteemed institutions like Columbia University and the California Institute of Technology (Caltech) to private engagements through their consulting firm, Impact Planning Group, authors Mary Abbazia, Tom Spitale, and Sean Welham bring a wealth of hands-on experience across diverse B2B industries. The tools and techniques have been instrumental for tens of thousands of marketers in a variety of industries, including medical devices, pharmaceuticals, industrial products, and financial services. They present a roadmap to glean customer insights, develop differentiated strategies, and execute initiatives with precision. This new Case Book was crafted from the authors' never-ending quest to discover what drives marketing success in the real world. Whether you're a returning fan after reading The Accidental Marketer or new to the authors' works, the Case Book can serve as both a mirror and a window-reflecting timeless truths and offering fresh perspectives.
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Download audiobooks from any site in any of the supported formats.
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Playing a wide variety of audio formats
Works on all devices with iOS 13 and newer
Huge amount of features for a small price
Frequent updates to add new features and improve existing ones
Advanced playback controls
Live sound processing
Changing the timbre of the reader's voice and noise reduction
Translated into more than 20 languages
App for those who love audiobooks
ListenBook has the features you need no matter what you are listening to
Listening to fiction
If you love listening to fiction audiobooks, ListenBook has features to make the process easier.
Edit book data: title, author, cover
Use equalizer to make the sound comfortable for you
Adjust the playback speed
Enjoy dark and light app themes
Supported formats: MP3, M4B, AWB, FLAC, OGG audio files and many more (must be DRM free)
Auto-Bookmarks make it easy to find your place
AirPlay support allows redirection of audio output.
VoiceOver support
Dark mode for night owls
Listening to audio lectures
Convenient bookmarking system helps you mark the most important places.
Unlimited bookmarks for each audiobook
Put your own cover on the wager
Share your audiobook with friends
Lock-screen control
Customise app with extensive options
Sleep timer with shake to reset, set custom notification sounds, and a few unique options
Auto rewind depending on paused time, customize rewind times to your liking
Removing background noise from recordings made in classrooms and meetings
Changing the timbre of the reader's voice for a better listening experience
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